Sr. Manager, Product Marketing

Hims & Hers; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Salary & equity compensation

Unlimited PTO

Health benefits

401k with employer match

Job summary

Hims & Hers is seeking an experienced Senior Product Marketing Manager to join our Product Marketing team for a 6-month contract. You will synthesize customer insights, drive go-to-market strategies, and optimize adoption while collaborating with Product Management, Engineering, and Growth teams.

The role requires storytelling excellence, data-driven decision making, and a track record of leading cross-functional initiatives in a fast-paced environment.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Psychology, or related field (MBA a plus).
• 7+ years of marketing experience, 5+ in product marketing or related GTM roles.
• Strong storyteller with campaigns that build product brands.
• Experience driving experimentation to improve conversion/engagement.
• Analytical, data-driven marketing with stakeholder influence.
• Proven ability to lead cross-functional teams and manage complex projects.

Responsibilities

• Champion the voice of the customer to guide product experiences.
• Collaborate across Product/Engineering, Marketing, Creative, and Analytics to scale the offering.
• Shape digital customer experiences to boost conversion, engagement, and retention.
• Define segmentation, positioning, and adoption tactics for products.
• Develop differentiated product messaging informed by market trends and competition.
• Create go-to-market strategies anchored in customer insights.
• Lead experimentation strategy with Product, Design, and Lifecycle teams.
• Manage end-to-end work across multiple categories and product lines.

Skills

Marketing experience

Product marketing

Storytelling

Experimentation

Data-driven

Cross-functional leadership

Team player

Executive messaging

Consumer marketing

Education

Bachelor’s degree or MBA in related field

Job description

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

Hims & Hers is seeking an experienced Senior Product Marketing Manager to join our Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive consensus across Product Management, Creative, Acquisition, and Retention teams. This individual will synthesize customer insights and data to drive go-to-market strategies and product adoption. In this role, this individual will build upon their understanding of consumers’ healthcare needs to optimize our existing offering and drive updates to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share strategies that educate and inspire internal and external partners at all levels.

This is a temporary position for 6 months.

You Will:

• Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs

• Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering

• Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention

• Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)

• Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis

• Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape

• Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts

• Lead complex workstreams and/or product segments with minimal oversight

• Own end-to-end work across multiple categories and product lines

You Have:

• 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)

• Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love

• Ability to drive experimentation focused on conversion and engagement

• Analytical thinker with experience in data-driven marketing

• Experience using insights and strategic thinking to influence stakeholders and the product roadmap

• Proven track record of leading cross-functional teams

• Team player who is accountable, proactive, and solution-oriented

• Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite

• Experience driving complex projects in a fast-paced environment

• Consumer product marketing experience is a strong plus

• Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience. An MBA or a Master’s in marketing/communications is a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• 401k benefits with employer matching contribution

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.