Sr. Manager, Product Marketing
Boats Group
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Job summary
Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, GTM strategy, and marketing initiatives across Boat Trader, YachtWorld, boats.com, and YachtCloser. The role collaborates with Product, Sales Enablement, and Marketing to translate capabilities into customer benefits, drive adoption, and support revenue growth.
Hybrid in Miami, FL. The ideal candidate brings strategic thinking with hands-on marketing expertise, leveraging AI, technology, and data to propel
Qualifications
- 5+ years of experience in product marketing or B2B marketing, preferably in technology, SaaS, digital marketplaces, or advertising.
- Proven experience developing go-to-market strategies, product launches, and integrated marketing campaigns.
- Experience creating sales enablement materials and collaborating with Sales and Product teams.
- Excellent writing, presentation, communication, and project management skills.
- Experience with webinars, customer education, and digital marketing programs.
- Familiarity with AI-powered tools, marketing automation, CRM platforms, and analytics.
- Strong analytical skills and ability to connect marketing performance to business outcomes.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Marine industry knowledge is a plus.
Responsibilities
- Develop product positioning, messaging, and value propositions communicating customer benefits and differentiation.
- Lead go-to-market strategies and launches for new products, features, and commercial offerings.
- Partner with Product teams to understand roadmaps, customer needs, and opportunities to drive adoption.
- Monitor market trends, competitive offerings, and customer feedback to inform marketing strategies.
- Create sales presentations, product collateral, competitive comparisons, FAQs, and tools supporting sales conversations.
- Collaborate on product training, launches, and commercial initiatives for acquisition, upselling, renewals, and retention.
- Develop and execute integrated product marketing campaigns across digital channels, email, content, and others.
- Plan customer webinars, product demos, and educational programs to drive awareness and adoption.
- Support industry events, trade shows, and customer meetings with product messaging, presentations, and marketing materials.
- Partner with Content, Communications, and Creative teams on product announcements, campaigns, and customer communications.
- Leverage AI and automation to improve marketing efficiency, content development, research, and campaign effectiveness.
- Translate Boats Group's AI-driven product capabilities into clear customer benefits.
- Track product marketing KPIs, campaign performance, and customer adoption to optimize strategies and support revenue growth.
Skills
Education
Tools
Job description
Boats Group is seeking a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and marketing initiatives across our portfolio of brands, including Boat Trader, YachtWorld, boats.com, and YachtCloser. Working closely with Product, Sales, Sales Enablement, and Marketing, this role will translate product capabilities into compelling customer benefits, drive product adoption, and support revenue growth. The ideal candidate is a strategic thinker and hands-on marketer who combines creativity, commercial awareness, and a strong understanding of technology and AI.
Miami, FL (Hybrid)
- Develop product positioning, messaging, and value propositions that communicate customer benefits and competitive differentiation.
- Lead go-to-market strategies and launches for new products, features, and commercial offerings.
- Partner with Product teams to understand roadmaps, customer needs, and opportunities to drive adoption.
- Monitor market trends, competitive offerings, and customer feedback to inform marketing strategies.
- Partner with the Director of Sales Enablement and Sales leadership to ensure customer-facing teams have effective product messaging and materials.
- Create sales presentations, product collateral, competitive comparisons, FAQs, and other tools that support sales conversations.
- Collaborate on product training, launches, and commercial initiatives supporting acquisition, upselling, renewals, and retention.
- Develop and execute integrated product marketing campaigns across digital, email, content, and other channels.
- Plan customer webinars, product demonstrations, and educational programs to drive awareness and adoption.
- Support industry events, trade shows, and customer meetings with product messaging, presentations, and marketing materials.
- Partner with Content, Communications, and Creative teams on product announcements, campaigns, and customer communications.
- Leverage AI and automation to improve marketing efficiency, content development, research, and campaign effectiveness.
- Translate Boats Group's AI-driven product capabilities into clear, compelling customer benefits.
- Track product marketing KPIs, campaign performance, and customer adoption to optimize strategies and support revenue growth.
- Commercially minded: You understand how product marketing contributes to sales, retention, and revenue growth.
- Strategic and hands-on: You can develop a strategy and roll up your sleeves to execute it.
- A strong communicator: You turn complex product capabilities into clear, persuasive messaging.
- Collaborative: You build strong relationships and work effectively across teams.
- Tech-savvy and curious: You embrace AI, automation, and emerging technologies.
- Proactive and results-oriented: You take ownership, manage priorities, and use data to drive decisions.
- 5+ years of experience in product marketing or B2B marketing, preferably in technology, SaaS, digital marketplaces, or advertising.
- Proven experience developing go-to-market strategies, product launches, and integrated marketing campaigns.
- Experience creating sales enablement materials and collaborating with Sales and Product teams.
- Excellent writing, presentation, communication, and project management skills.
- Experience with webinars, customer education, and digital marketing programs.
- Familiarity with AI-powered tools, marketing automation, CRM platforms, and analytics.
- Strong analytical skills and ability to connect marketing performance to business outcomes.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Marine industry knowledge is a plus.
- Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
- Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
- Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
- Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
- Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
- Commuter Benefits: Park conveniently in our building’s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
- Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
- Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.
Boats Group is the fastest-growing digital business in the recreational boating space. We are a talented team of techies, creatives, marketers, closers and customer advocates who spend each day pushing the boundaries of technology to make buying and selling boats easy. We spend each day surrounded by 500,000 boats from across the globe.
Our passion and unyielding dedication to getting people on the water influence our culture in ways you won't find at other companies. We’re the best at what we do because we’re working in an industry we love. When you walk through our doors, you’ll find smart, dedicated people who consider one another family.
If you want to work in an inclusive, innovative environment where we encourage employees to collaborate, leverage their talents and actively shape the future of the company, then you will enjoy working here!
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