Sr. Manager, Product Marketing

Amplifire; Denver (CO); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life Insurance

Short Term Disability

Long Term Disability

401(k) with match

Flexible/Open PTO Plan

Paid holidays

Job summary

Amplifire, headquartered in Denver, CO, is seeking a Senior Manager of Product Marketing to own the go-to-market strategy and execution for our AI learning platform. This foundational role will translate product innovation into market momentum across healthcare, accounting, and life sciences.

You'll own product positioning, launch strategy, competitive intelligence, and AI adoption marketing, working across Product, Sales, and Client Engagement to ensure Amplifire's capabilities land with buyers

Qualifications

• 6+ years of product marketing experience in B2B SaaS.
• Proven track record launching products end-to-end.
• Strong written and verbal communication; able to translate tech to clear messaging.

Responsibilities

• Develop product positioning, launch narrative, and core messaging.
• Create launch plans with cross-functional timelines and sales briefs.
• Produce sales enablement materials and campaign assets.
• Maintain competitive intelligence library and market briefs.
• Drive AI adoption marketing campaigns and track KPIs.

Skills

Product marketing

Launch strategy

Competitive intelligence

Adoption marketing

Cross-functional collaboration

Customer education

Communication skills

CRM platforms

Tools

HubSpot

Job description

All Jobs > Sr. Manager, Product Marketing

Amplifire is seeking a Senior Manager of Product Marketing to own the go-to-market strategy and execution for our AI learning platform. This is a foundational role for a growing company at an inflection point - we have a differentiated product, a proven brand story, and real traction across various industries including healthcare, accounting, and life sciences. We need someone who can translate product innovation into market momentum.

You'll own product positioning, launch strategy, competitive intelligence, and AI adoption marketing - working across Product, Sales, and Client Engagement to ensure Amplifire's capabilities land clearly with the buyers who need them most. This role is equal parts strategist and builder: you'll define the narrative and execute against it.

Responsibilities

Product Launch Strategy & Execution

• Develop product positioning, launch narrative, and core messaging
• Build and manage launch plans and cross-functional timelines, including briefing Sales and Client Engagement on target accounts, plays, and talking points
• Create sales enablement materials - decks, one-pagers, and battle cards - and execute campaign and promotional activities tied to each launch
• Own the competitive intelligence library: battlecards, competitive playbooks, and feature comparisons; refresh messaging as the market and product evolves
• Run client user group programs and publish a recurring market insights brief for Product, Sales, and executive leadership
• Maintain the marketing calendar for product initiatives, including webinars and promotional campaigns

AI Product Adoption & Engagement

• Develop the AI value narrative, proof points, and user education content - webinars, tutorials, and adoption resources - focused on Cognix Author and AI Instructor use cases
• Run lifecycle, in-product, and email campaigns to drive AI feature trial, adoption, and repeat usage
• Drive AI adoption and report on KPIs, feeding insights back to Product and executive leadership

Requirements

• 6+ years of product marketing experience, ideally in B2B SaaS; experience in healthcare, edtech, or AI-adjacent markets strongly preferred
• Proven track record owning product launches end-to-end - from positioning through sales enablement
• Comfortable working cross-functional in a lean, fast-moving environment
• Strong competitive intelligence skills and experience maintaining battlecards and market briefs
• Experience developing adoption marketing programs for software products, including lifecycle and in-product campaigns
• Outstanding written and verbal communication skills; ability to translate complex technology into clear, compelling messaging
• Experience with HubSpot or comparable CRM/marketing platforms a plus

Salary Range: $120,000 - $140,000annually

Benefits: We offer a comprehensive benefits package, including but not limited to Health, Dental, Vision, Life Insurance, Short Term Disability, Long Term Disability, 401(k) with a match, Flexible/Open PTO Plan, and paid holidays.

• Health
• Dental
• Vision
• Life Insurance
• Short Term Disability
• Long Term Disability
• 401(k) with a match
• Flexible/Open PTO Plan
• paid holidays

Disclaimer: The job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Duties and responsibilities may change at any time with or without notice.

About Amplifire

Amplifire, headquartered in Denver, CO, is the leading AI Learning Platform built on brain science that delivers the proven results of 1:1 expert instruction at enterprise scale. We deliver one-on-one AI instruction at scale, detect where people are confidently wrong, and fix it before it becomes a mistake - reducing training time by 50-80% while driving measurable performance outcomes.

Trusted by leading organizations in healthcare, accounting, life sciences and other high-stakes industries, Amplifire enables teams to achieve verified competency faster, reduce risk, and perform at the highest level when it matters most.