Sr. Manager, Product Communications

OptiRoi Media; Los Angeles, New York, San Francisco (CA, NY, CA); Remote; USD 170,000 - 200,000; Full time

Job summary

Join a leading livestream shopping platform as a Senior Manager of Product Communications, where you will shape the narrative of innovative products and enhance brand credibility. In this dynamic role, you will collaborate with cross-functional teams to drive awareness and adoption of tools that empower sellers. This is an exciting opportunity to work in a fast-paced environment, adapting strategies to highlight the evolution of live shopping. If you thrive in a creative and growth-oriented culture, this position is perfect for you!

Benefits

Health Insurance options including Medical, Dental, Vision

Home office setup allowance

Monthly allowance for cellphone and internet

401k offering with employer match

16 weeks of paid parental leave

Qualifications

• 7+ years in public relations or corporate communications required.
• Proven ability to craft compelling narratives and manage product stories.

Responsibilities

• Lead product communications strategy to drive adoption and awareness.
• Cultivate media relationships and secure impactful coverage.

Skills

Public Relations

Corporate Communications

Product Communications

Storytelling

Strategic Project Management

Cross-functional Collaboration

Adaptability

Job description

Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Ireland, Poland, and Germany, we’re building the future of online marketplaces—together.

From fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest growing marketplaces, we’re looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

The Communications team at Whatnot works across all areas of the business to bring awareness to our community and shape the company’s reputation. We’re hiring an experienced Senior Communications Manager to lead product communications efforts and support broader consumer and corporate communications.

As Senior Manager, Product Communications, you will be responsible for crafting and executing strategies that showcase Whatnot’s product innovation and establish the company as a leader in the future of commerce. You’ll develop compelling narratives, drive media engagement, and communicate directly with our seller community to highlight how our tools fuel growth and success. Your work will enhance external perceptions of Whatnot, strengthen brand credibility, and position our technology at the center of the live shopping evolution.

• Lead Product Communications & Drive Adoption – Own the strategy for showcasing Whatnot’s product innovation and new features, crafting messaging that resonates with sellers, buyers, and industry stakeholders. Partner with Product, Community, and Account Management teams to drive awareness of tools that help sellers grow their businesses.
• Strategically Communicate Product Evolution – Stay closely aligned with the product roadmap to identify key communications opportunities that reinforce Whatnot’s overarching innovation narrative. Develop strategic communications and PR touchpoints to highlight how our evolving tools and features enhance the live shopping experience.
• Drive Media Relations & Thought Leadership – Cultivate relationships with key reporters across tech and commerce. Develop strategic pitch angles, secure high-impact coverage, and craft compelling narratives that position Whatnot as the leader in live shopping and seller success.

Team members in this role are required to be within commuting distance of our Los Angeles, San Francisco, or New York City hubs.

Curious about who thrives at Whatnot? We’ve found that embodying a low ego, growth mindset, and high-impact drive goes a long way here.

As our next Senior Manager, Product Communications you should have 7+ years of public relations or corporate communications and product communications experience, plus:

• Proven experience in product communications, with the ability to shape and manage complex product stories and strong relationships with relevant reporters.
• Exceptional storytelling and writing skills, with a track record of crafting compelling narratives, press materials, and blog posts.
• Strategic project management expertise, including the ability to plan, prioritize, and execute communications initiatives in a fast-moving environment.
• Experience in strong cross-functional collaboration with Product, Marketing, and Account Management teams to align messaging and drive adoption of new tools and features amongst new and existing users.
• Adaptability in a high-growth environment, with the ability to work independently and execute effectively amid ambiguity.
• Experience in a high-growth startup, marketplace, or creator-focused platform is a plus.

$170,000/year to $200,000/year + benefits + equity.

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits or equity.

Benefits

• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cellphone and internet
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work (company leave allowances run concurrently with country leave requirements which take precedence).

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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