Sr. Manager of Performance Marketing

Maxi-Cosi; Massachusetts; On-site; USD 100,000 - 130,000; Full time

Job summary

A leading juvenile products company, located in Massachusetts, is seeking a Sr. Manager of Performance Marketing. This role oversees all digital growth marketing efforts across direct-to-consumer and retail channels. The ideal candidate has 4-6 years of experience, including people management, and proficiency in key digital marketing tools. You will drive strategies for customer acquisition through various channels while collaborating closely with brand and creative teams. The position offers a competitive salary range of $100,000 - $130,000.

Qualifications

• 4-6 years of experience in performance marketing, with 2+ years in people management.
• Experience in agency settings preferred.
• Deep working knowledge across all digital marketing channels.

Responsibilities

• Own the performance & lifecycle marketing programs.
• Manage omni-retail marketers for retail partners.
• Lead full-funnel advertising strategies including paid search and social.
• Collaborate with media agencies to drive strategy and performance.
• Monitor campaign performance and optimize media placements.
• Explore new advertising opportunities and mediums.
• Collaborate with IT for correct tracking and tagging.

Skills

Google Analytics

Google AdWords

Meta Business Manager

Email marketing

Project management

Analytical skills

Microsoft Office Suite

Education

Bachelor’s degree in business, marketing, communications, or related field

Tools

Klaviyo

Google Tag Manager

Google Merchant Center

Job description

We are seeking a Sr. Manager of Performance Marketing to oversee development and execution of all digital growth marketing efforts across DTC and Retail of our Dorel Juvenile Group USA branded websites: Maxi-Cosi, Safety 1st, COSCO Kids, Tiny Love, Little Seeds, and Monbebe.

Specific focus will center on paid search marketing, paid social marketing, programmatic display, affiliate marketing, and all other digital customer acquisition and paid lead generation advertising channels.

Your mission

Reporting to the Director of Integrated Marketing this role will be successful through close collaboration with the brand marketing, creative, product management, sales and external agencies, to set the digital advertising and customer acquisition strategy for revenue growth on our direct sales channels along with specific retail channels.

This position does not support immigration sponsorship now or in the future.

Key responsibilities

• Own the performance & lifecycle marketing programs for our portfolio of brands and select retail partners
• Manage omni-retail marketers who manage retail partners such as Amazon, Walmart, Target, & Babylist
• Lead the development, execution and optimization of full-funnel advertising strategies across our marketing mix – including paid search, paid social, affiliate, display, CTV, and Email/SMS
• Partner with external media agencies to develop and drive strategy while ensuring that performance across all placements is meeting goals and profitability targets
• Manage the forecasting and tracking of budgets for digital media plans – collaborating with Finance to ensure proper pacing throughout the year
• Monitor campaign performance, extract insights, and continuously optimized to drive efficiency in media placements through the funnel
• Explore new areas of opportunity, ensuring that we are always testing into new mediums where we can speak to the target audience
• Collaborate with Brand and Creative teams to connect upper-funnel storytelling with performance impact throughout the customer journey
• Partner with IT to ensure all tracking, coding, and tags are working properly

Your profile

• Bachelor’s degree in business, marketing, communications, or related field.
• 4-6 years of experience and 2+ years of people management experience. Agency experience a plus.
• Technical proficiency required in Google Analytics, Google AdWords, Meta Business Manager. Experience in other social advertising platforms, Google Tag Manager, and Google Merchant Center a plus.
• Experience with email marketing through Klayvio.
• Deep working knowledge across all digital marketing channels.
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel.)
• Demonstrated ability to thrive in a fast-paced, entrepreneurial, and ever-changing environment.
• Excellent verbal and written communication skills, as well as strong presentation capabilities.
• Must be able to set the tone for channel specific creative/messaging approach to drive success while collaborating with Marketing & Sales partners to write briefs, execute campaigns, and create recap reports.
• Excellent analytical skills.
• Strong project management skills with the ability to supervise multiple projects.
• Ability to customize management style to lead and inspire teams.

Salary range posted:
$100,000 - $130,000

Are you ready to grow with us?

Dorel Juvenile provides people the invaluable opportunity to make a difference. To work on leading brands together with talented people across the globe, and to keep growing both personally and professionally.

Take the next step in your career and join our quest to improve the parenting journey for millions of families around the world.