Sr. Manager, Media Strategy & Planning

Acosta Group; Minneapolis (MN); On-site; USD 102,000 - 129,000; Full time

Job summary

Join a leading company as a Senior Media Manager, driving retail media strategies and overseeing media planning for a diverse client portfolio. This role involves managing a high-performing team, ensuring alignment with business objectives, and optimizing campaign performance across various channels.

Qualifications

• 8+ years of managing retail media ad solutions.
• 5+ years in a team leadership role.
• Proficient in performance marketing and conversion optimization.

Responsibilities

• Lead paid media strategy for clients.
• Develop and execute retail media strategies.
• Manage relationships with media and tech partners.

Skills

Performance marketing

Conversion optimization

Online customer acquisition

Team collaboration

Communication

Education

Bachelor's degree or equivalent experience

Tools

Microsoft Excel

Job description

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Description

Join Acosta Group and play a pivotal role in developing and executing retail media strategies that align with our business goals. In this role, you will:

• Lead the paid media strategy and tactics for a diverse portfolio of clients.
• Oversee the entire media planning process, including budget setting, industry tracking, and the test & learn agenda.
• Collaborate with various internal and external stakeholders to drive innovative media tactics that advance our business objectives.
• Manage client relationships to ensure alignment with business goals.
• Participate in the establishment, tracking, and reporting of business and media KPIs.
• Manage relationships with external media and tech partners to ensure optimal performance and cost efficiencies.
  
  
  

Description

Join Acosta Group and play a pivotal role in developing and executing retail media strategies that align with our business goals. In this role, you will:

• Lead the paid media strategy and tactics for a diverse portfolio of clients.
• Oversee the entire media planning process, including budget setting, industry tracking, and the test & learn agenda.
• Collaborate with various internal and external stakeholders to drive innovative media tactics that advance our business objectives.
• Manage client relationships to ensure alignment with business goals.
• Participate in the establishment, tracking, and reporting of business and media KPIs.
• Manage relationships with external media and tech partners to ensure optimal performance and cost efficiencies.
  
  
  

Responsibilities

• Team Leadership & Development: Mentor and inspire a high-performing team of media professionals, fostering a culture of open communication and 360-degree feedback. Support the VP, Commerce & Performance Media with team development, routines, and vision.
• Strategic Media Planning: Develop and execute retail media strategies aligned with business goals, focusing on driving sales and increasing visibility. Guide and manage strategy and campaign planning for mid and upper funnel channels (CTV, OLV, Display, Paid Social).
• Stakeholder Collaboration: Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners. Collaborate with cross-functional teams to align advertising strategies with overall business objectives.
• Client Management: Lead client meetings to understand needs, create recommendations, and present solutions. Prepare and present quarterly and annual business reviews for top-tier clients.
• Project & Performance Management: Lead technical projects to improve customer experience and introduce new e-commerce features. Monitor campaign performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements. Conduct A/B testing and post-campaign analysis to provide recommendations for repeat business.
• Industry Expertise: Stay current with industry trends and competitive landscape. Be the resident expert on retail media, maintaining platform certifications and expertise across multiple retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Scintilla, Skai, Commerce IQ).
• Process Improvement: Identify opportunities to streamline processes and create supporting documentation. Proactively implement changes to drive performance and efficiency.
• Additional Responsibilities: Undertake additional tasks as needed to support team and client requirements.
  
  
  

Qualifications

• 8+ years of experience in managing retail media ad solutions (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives.
• 5+ years of experience leading and coaching a team, ideally with 3-5 direct reports.
• A strong player/coach team member, with the ability to roll up their sleeves to help specialists.
• Proficiency in performance marketing, conversion optimization, and online customer acquisition .
• An exceptional eye for detail, analytical, and ability to solve problems given the fast-paced nature of our division, and the aptitude to multitask.
• Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.
• Command of essential Microsoft Office applications, including Excel, with the ability to use formulas, functions, and pivot tables at an advanced level.
• Adept in project and campaign management across concurrent clients and campaigns.
• Strong verbal and written communication
• Comfortable leading and presenting recommendations to clients.
• Nurture collaborative relationships, a collaborative and curious spirit
  
  
  

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About Us

Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.

But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.

Acosta Group and its subsidiaries believe the posted compensation range accurately reflects this role at the time of posting. Final pay may vary based on qualifications and location, and the range may be updated in the future.

Acosta Group is an E-Verify employer. By applying, you agree to our Privacy Statement and Terms of Conditions.

US: http://acosta.jobs/privacy-policy-us/

Canada: http://acosta.jobs/privacy-policy-ca/

We are an equal employment opportunity employer.

Acosta is part of Acosta Group. To learn more about Acosta click here: https://acosta.jobs/agency/acosta

Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Corporate

Salary Range: $102,900.00 - $128,600.00

Company: Acosta Employee Holdco LLC

Req ID: 6382

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

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