Sr. Manager, Marketing Operations

Apex Tool Group; Huntersville (NC); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Apex Tool Group is seeking a Senior Manager, Marketing Operations to lead capabilities, systems, and processes that enable growth across the brand portfolio. Reporting to the CPMO, the role drives operational excellence, data-driven decisions, and modern marketing execution, partnering with brand, engineering, and sales to accelerate growth.

The ideal candidate has deep marketing experience, strong program ownership, and a track record of cross-functional collaboration in global organizations.

Qualifications

• 7+ years in marketing with product/brand building experience
• Strong full-funnel marketing understanding and brand campaigns experience
• Experience building processes across cross functional teams and stakeholders
• Excellent program ownership and project management skills
• Strong verbal and written communication abilities
• Ability to leverage data-driven insights to improve programs
• Experience in retail/home improvement/industrial markets
• Willingness to travel up to 40%

Responsabilités

• Partner with CPMO to develop capability-building programs across the brand portfolio globally
• Lead projects to deploy new systems, tools, and techniques for brands
• Identify gaps in brand building and marketing processes; propose improvements
• Coordinate with digital COE to drive digitization and automation in marketing
• Train organization to adopt shared tools and approaches
• Drive learning agenda for marketing community and external expert partnerships
• Serve as thought leader on emerging trends in brand building
• Lead planning cycles to improve efficiency across approaches
• Develop high-value reporting to gain insights and propose improvements

Connaissances

Marketing leadership

Cross-functional collaboration

Project management

Communication

Description du poste

The Blueprint (Role Profile)

The Senior Manager, Marketing Operations is a high-impact leadership role responsible for building the capabilities, systems, and processes that enable the growth and transformation of our global brand portfolio. Reporting to the Chief Product & Marketing Officer, this highly visible position drives operational excellence, data-driven decision making, and modern marketing execution across the enterprise. Partnering closely with leaders across brand management, engineering, and sales, this individual will lead initiatives that strengthen brand-building capabilities, improve organizational agility, and accelerate growth.

The Build (Responsibilities)

• Partners with CPMO to drive development and deployment of capability building programs across the brand portfolio globally
• Leads projects to deliver new systems, tools and techniques to brands
• Identifies gaps in brand building and marketing communications processes and proposes solutions to increase commercial impact
• Coordinates with digital COE to drive digitization and automation opportunities for marketing function
• Trains organization to drive adoption of shared tools and approaches through creative internal communication
• Drives the learning agenda for marketing community and partners with external subject matter experts to deliver skill development training
• Serves as thought leader for marketing function in emerging trends in brand building
• Leads organization in planning cycle developing efficiency in common approaches
• Develops high value reporting to gain insights into organization effectiveness and efficiency and proposes continuous improvements

The Toolbox (Qualifications)

• 7+ years relevant experience in marketing with deep experience in all facets of product and brand building
• Strong understanding of full funnel marketing, experience in managing brand and new product campaigns
• Experience creating processes working across cross functional teams, senior stakeholders and external partners
• Exceptional project management skills and end-to-end project ownership
• Demonstrated ability to build strong partnerships and influence outcomes through exceptional verbal and written communication skills.
• Exceptional problem-solving skills with the ability to leverage data-driven insights to inform decision making and enhance program effectiveness
• Experience in retail, home improvement, consumer (semi) durables and/or industrial markets
• Ability to travel up to 40%