Sr Manager Marketing - Offer Management

becu; Washington; On-site; USD 117,000 - 218,000; Full time

Benefits offered by this job

401(k) Match

401(k) Annual Contribution

Medical, Dental and Vision

PTO Program

Tuition Reimbursement

Volunteer time off

Job summary

BECU is recruiting a Sr Manager Marketing - Offer Management to lead the marketing operations discipline, establish governance models, and scale fulfillment strategies across marketing, compliance, risk, data, and product teams. You will drive end-to-end offer management, process improvements, and measurable outcomes in a growth-focused environment.

The role emphasizes building scalable processes, executive-level communication, and strong leadership to enable faster execution and better member

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or Communications or equivalent experience.
• 5 years of experience in marketing operations, marketing program management, martech or related role.
• 3 years of demonstrated ability to lead teams and set direction.

Responsibilities

• Lead operating model implementation to enhance efficiency, governance, performance, and member engagement.
• Define and implement end-to-end offer management and fulfillment practices.
• Build scalable, auditable processes for campaign execution and cross-functional collaboration.
• Oversee forecasting activities and provide actionable insights into performance and investments.
• Conduct ROI analyses and translate insights into recommendations for improvements.
• Partner with senior leaders across marketing, compliance, risk, data, and product to align priorities and drive execution.
• Develop and deliver impactful presentations to communicate strategies and roadmaps.
• Coach, mentor, and develop team members to foster accountability and excellence.

Skills

Marketing Ops

Program Management

Martech

Leadership

Executive Presentations

Education

Bachelor’s degree

Advanced degree

Tools

Aprimo

Bynder

Workfront

Naehas

Job description

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference. While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

You bring more than your expertise to your role, and that matters here. Your story, perspectives, and lived experiences help shape belonging at BECU and deepen how we connect with and support our employees, our members, and our communities.

PAY RANGE

The Target Pay Range for this position is $150,800.00-$184,200.00 annually. The full Pay Range is $117,300.00 - $217,800.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

BENEFITS – because people helping peoplestarts with supporting you

• 401(k) Company Match (up to 3%)

• 4% annual contribution to your 401(k) by BECU

• Medical, Dental and Vision (family contributions as well)

• PTO Program + Exchange Program

• Tuition Reimbursement Program

• BECU Cares volunteer time off + donation match

IMPACT YOU’LL MAKE:

As the Sr Manager Marketing - Offer Management, you’ll play a pivotal role in shaping and scaling the operational foundation that powers BECU’s marketing efforts. You’ll lead the development of governance models, workflow processes, and fulfillment strategies that help deliver compliant, accurate, and impactful member experiences. Working across marketing, compliance, risk, data, and product teams, you’ll bring structure to complex initiatives, drive organizational alignment, and influence enterprise-wide adoption of new capabilities. Your leadership will help establish and optimize marketing operations practices while enabling faster execution, stronger governance, and measurable business outcomes. This is a unique opportunity to build new processes, lead through ambiguity, and create lasting impact in a growing function.

WHAT YOU’LL DO:

• Operating Model Implementation: Lead the adoption and continuous improvement of tech-enabled marketing operating models that enhance efficiency, governance, performance, and member engagement.
• Offer Management: Define and implement end-to-end offer management and fulfillment practices that support organizational goals, ensure operational readiness, and improve the effectiveness of marketing programs.
• Workflow & Process Optimization: Build scalable, auditable processes and operational workflows that support campaign execution, regulatory compliance, and cross-functional collaboration across the enterprise.
• Forecasting & Business Planning: Oversee forecasting activities that provide actionable insights into marketing performance, business outcomes, and strategic investment decisions.
• Analytics & Performance Measurement: Conduct ROI analyses, evaluate program effectiveness, and translate insights into recommendations that improve efficiency, execution, and results.
• Cross-Functional Influence: Partner closely with senior leaders and stakeholders across marketing, compliance, risk, data, and product functions to align priorities, establish governance, and drive successful execution.
• Effective Communication: Develop and deliver impactful presentations across stakeholder groups that effectively communicate strategies, recommendations, operational roadmaps, and business outcomes.
• People Leadership: Coach, mentor, and develop team members while supporting a culture of accountability, innovation, continuous learning, and operational excellence.

This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.

WHAT YOU’LL GAIN:

• The opportunity to build and scale a growing marketing operations capability and help shape its future direction from the ground up.
• The ability to drive enterprise-wide process improvements that create meaningful business impact and improve member experiences.
• Visibility and partnership with senior leaders and cross-functional teams across marketing, compliance, risk, data, product, and operations.

QUALIFICATIONS:

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience.
• 5 years of experience in marketing operations, marketing program management, martech or a related role, preferably within banking.
• 3 years of demonstrated ability to lead teams and set direction.

Desired Qualifications:

• Experience with offer management in the financial industry is strongly preferred.
• Executive presentation experience and ability to effectively communicate strategies for alignment and adoption.
• Experience producing outcomes within a highly regulated industry.
• Implementation experience with Digital Asset Management best practices and tools (e.g. Aprimo, Bynder, Workfront), knowledge management programs, and offer management/fulfillment systems (especially Naehas).
• Excellent project management skills with the ability to manage multiple complex initiatives.
• Experience with change management and building momentum amongst cross-functional teams for project delivery, adoption, and iterative improvements.
• Excellent data management and analytics capabilities to parse system process data for trends, audit events, and cycle times.
• Ability to lead and inspire cross-functional collaboration, influence, and negotiation.
• Strong business acumen with the ability to conduct advanced analytics, competitive benchmarking, and strategic planning.
• Advanced degree in Marketing, Business Administration, or Communications.

JOIN THE JOURNEY

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role, but fuel the growth and success of BECU?

EEO Statement:

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.