Sr. Manager, Marketing Lead Strategist (LCMS)

Avantor; United States; Remote; USD 121,000 - 203,000; Full time

Job summary

Avantor is seeking a Marketing Manager to develop effective marketing strategies aligned with market needs in the life sciences. The role requires collaboration across teams to execute plans for product launches and strategic initiatives, leveraging insights to drive growth and profitability.

Benefits

Comprehensive benefits package including medical, dental, and vision insurance

401(k) with company match

18 PTO days annually

6 weeks of paid parental leave

Employee stock purchase program

Volunteer time off

Wellness programs

Qualifications

• 7+ years in life science strategic marketing.
• Experience in marketing strategy fundamentals.
• Global perspective on diverse markets.

Responsibilities

• Develop strategic marketing plans that align with market needs.
• Collaborate with sales and marketing teams to execute go-to-market strategies.
• Ensure successful product launches in collaboration with cross-functional teams.

Skills

Strategic thinking

Market analysis

Customer segmentation

Communication

Collaboration

Education

Bachelor’s Degree in Life Sciences, Marketing, or Business

Tools

Salesforce

Qlikview

MS Office

Job description

The Opportunity:

Recognized subject matter expert. Responsible for managing the ongoing alignment between the company’s products and services with the needs, trends, and preferences of assigned markets and market segment. Develop effective go to market plans and productization of offerings that drive sustainable market share for Avantor and its affiliate companies. Leverage credible resources and relationships to maintain a high level of awareness and familiarity of key internal and external influencers.

Accountable for developing and implementing successful marketing plans that drive accelerated growth and profitability within life science strategic workflows. Works closely with commercial sales specialists, digital marketing, event planning, and portfolio management teams to develop, align, and execute strategies for target workflows.

MAJOR JOB DUTIES AND RESPONSIBILITIES

• Develops insight-based strategic marketing plans for focused workstream that show a clear line between market understanding, competitor analysis, and customer insight through to the recommendation for customer segmentation, positioning, branding and messaging; requires:

• Ongoing monitoring and analysis of market and technical trends, as well as competitors

• Ability to translate qualitative and quantitative insight from voice of customer into actionable insights

• Outline best go-to-market strategy globally/regionally to ensure tactical execution to achieve revenue goals

• Close collaboration with the Communications Team:

• Ensure that the communication and tactical plans developed by the Communications Team closely align with the intent of the strategic marketing plan

• Work with cross-functional partners in R&D, Product Management, and Business Development, as well as with external agency partners to provide guidance and content for tactics

• Work closely with the R&D, Product Management, Business Development, Sales, and Communications teams to successfully bring new products (New Product Introductions) to market:

• Translate product benefits and customer needs into compelling marketing messaging; position the new product within the overarching workflow to maintain consistency and clarity with customers

• Partner with cross-functional teams to ensure all necessary pieces are in place for a successful launch

• Partner with Communications team to develop MarCom collateral to support NPI launch

• Develop sales training materials in partnership with the Sales Leadership; lead trainings to equip salesforce with compelling messaging and technical facts for optimal customer interactions

• Ensure regional teams are leveraging global strategy and communications materials in their local efforts

• Partner closely with regional marketing/sales leadership to make sure they understand the Global Marketing Strategy for the specific workstream and are aware of all available materials and guidance

• Coach regional teams on implementing global strategy locally

QUALIFICATIONS (Education/Training, Experience and Certifications)

• Bachelor’s Degree in Life Sciences, Marketing, Business

• Experience in Analytical Chemistry preferred, but not required

• 7 + years’ experience in life science strategic marketing

• 7 + years’ demonstrated experience in marketing strategy fundamentals (positioning, messaging, customer segmentation, content development, campaign measurement)

• Track record of leading initiatives requiring organizational change/mindset shift, and/or marketing process development/implementation

• Global Perspective: Experience working in a global environment, with an understanding of diverse markets and cultures

KNOWLEDGE SKILLS AND ABILITIES (Those necessary to perform the job competently)

• Strategic mind and fluency in marketing strategy fundamentals. Both an Academic and practical understanding of marketing theory and practice in the Life Science space.

• Understands segment profitability components to develop and execute strategic and tactical plans which achieve customer and Avantor’s business objectives

• Ability to drive decisions and results while collaborating with cross-functional teams

• Proactive, creative, and curious in approach to diagnosing problems and developing solutions

• Excellent organizational and prioritization skills

• Exceptional communication skills – ability to engage with people at different levels of the organizations, from different teams, and from different regions - and bring them along

• Experience in complex market entry and strategic marketing programs.

• Works well independently and within a team environment

• Ability to maintain strong relationships with Avantor’s stakeholders, customers, suppliers, and other industry colleagues.

• Demonstrated ability in working with managers at different levels and functions within Avantor, customer, and solution provider organizations

• Strong computer skills in utilizing MS Office package, Salesforce, Qlikview , etc.

• Some travel required

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.

We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

Pay Transparency:

The expected pre-tax pay for this position is

$121,700.00 - $202,800.00

Actual pay may differ depending on relevant factors such as prior experience and geographic location.

EEO Statement:

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Know Your Rights poster .

3rd Party Non-Solicitation Policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program. Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave). These benefits may not apply to employees covered by a collective bargaining agreement or those subject to other eligibility rules.

About the company

Avantor is a chemicals and materials company headquartered in Radnor, Pennsylvania. Leading global provider of mission-critical products and services to customers in the biopharma, healthcare, education & government, and advanced technologies & applied materials industries.

Notice

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