Sr Manager Marketing Communications Manager

Apollo Tyres Ltd; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

Apollo Tyres Ltd is seeking a Sr Manager Marketing Communications to lead integrated marketing across North America, focusing on trade marketing and retailer collaboration. You will adapt global brand messaging to the US/Canada markets and drive regional campaigns for Apollo and Vredestein.

The role requires 8–10+ years in marketing, strong analytics, and collaboration with sales, product, and central marketing teams. Based in Atlanta with regional scope across the Americas.

Qualifications

• 8–10+ years of relevant work experience in Marketing.
• Bachelor’s or Master’s in Marketing or a relevant field is preferred.
• Strong analytical and data-driven decision-making abilities.

Responsibilities

• Lead regional integrated B2B and B2C campaigns across digital, print, events, PR, social media, and trade channels.
• Manage agency partnerships, media planning, and content development for high-impact delivery.
• Localise global campaigns for North America to fit local market needs and commercial goals.
• Collaborate with regional sales and product teams to support launches and promotions.
• Act as the liaison between central and regional teams to ensure consistency and effectiveness.
• Define and execute North America Marketing Communications strategy aligned with business goals.

Skills

Web analytics

Google AdWords

Excel

Analytical mindset

Education

BSc or MSc in Marketing or relevant field

Tools

SAP

Job description

Apollo Tyres Ltd is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.

Job Title: Sr Manager Marketing Communications Manager

Location: Atlanta

Reports to (Position): Divisional Head - Brand Strategy

Department/Function: Commercial / Marketing

Number of Direct Reports (Solid Line): 0

Number of Direct Reports (Dotted Line): 0

Number of Outsourced Reports: 0

Purpose of the Job: Lead the development and execution of integrated marketing communications across North America (Americas, US and Canada), with a strong focus on trade marketing and retailer collaboration. Deliver campaigns aligned with global brand strategy while adapting messaging to local market needs to drive brand visibility, customer engagement, and commercial performance (commercial success across the region). Oversee regional MarCom activities across the U.S. and Canada, including sell-out campaigns for both Apollo and Vredestein brands across PCT, TBR, and OHT segments.

Major Responsibilities

IntegratedCampaign Management
Lead the planning and execution ofregional integrated B2B and B2C campaigns (trade) across digital, print,events, PR, social media, and trade channels (i.e. marketing programswhich will drive sales).
Manage agency partnerships, mediaplanning, and content development to ensure high-impact delivery.
RegionalMarketing Execution
Localise global campaigns forNorth America (tailor campaigns to local market needs), ensuring culturalrelevance and commercial alignment.
Partner with regional sales andproduct teams to deliver North America product launches, B2C promotions,and B2B initiatives.
Stakeholdermanagement & Cross-functional Collaboration
Act as the key liaison betweencentral marketing and regional/local teams as well as the seniorleadership to ensure consistency and commercial effectiveness.
Collaborate closely with internaldepartments to ensure alignment and execution excellence.
BrandGovernance & Performance
Maintain brand consistency acrossall customer touchpoints in the US region.
Monitor and report on campaignperformance (i.e. effectiveness) and provide insights and recommendationsto optimise future activities.
StrategicLeadership
Define and execute the NorthAmerica Marketing Communications strategy aligned with business goals, globalbrand positioning, and product roadmap.
Balance B2B and B2C priorities tosupport long-term growth.
KeyDecision Areas
Develop long-term MarCom strategyfor the region.
Lead decisions on campaigns, PR,events, and trade marketing activities.
Provide recommendations on brandawareness and operational marketing strategy.
KeyRelationships
Internal: Marketing (central &regional), Sales, R&D, TIC, Sales Excellence
External: Creative and media agencies,journalists, media partners, customers

Skills

Knowledge (Technical/ Functional):
Solid knowledge of web analytics and Google AdWords
Good command of Excel
SAP experience is an advantage
Analytical mind

Competencies

Leadership skills with the ability to set and prioritize goals, influence and align.
Experience running successful marketing campaigns B2B.
Able to work under pressure and maintain the right balance among multiple priorities.
Cheerful outlook and ability to build relationships with customers/vendors.
Commercial mind

Relevant Experience

8-10+ years of relevant work experience in Marketing

Education Qualification(s)

BSc or MSc in Marketing or relevant field