Sr. Manager, Marketing

Charlotte Radiology; Charlotte (NC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Lumexa Imaging is seeking an experienced Senior Marketing Manager to lead omni-channel brand strategy for its Charlotte-area imaging brands. You will drive digital and traditional campaigns, manage content across channels, and collaborate with Sales to maximize demand for our outpatient imaging services.

The role emphasizes data-driven decision making, analytics, and performance measurement, with a hybrid work model and a prominent in-office presence in Charlotte.

Qualifications

• Bachelor’s degree in Business or Marketing or related field.
• 5-8 years of marketing/brand management experience with online strategy emphasis.
• Experience working with cross-functional teams to reach goals.
• Healthcare or consumer services experience is a plus.

Responsibilities

• Develop and execute brand strategy and omni-channel campaigns.
• Create local market strategies using data, insights, and competitive knowledge.
• Plan and implement omnichannel approaches for demand generation across channels.
• Develop insights-led marketing content aligned with priorities and customer insights.
• Implement Marketing Excellence framework including segmentation, BI tools, and KPI reporting.
• Lead launch efforts for new centers and technology investments.
• Collaborate with Sales to activate brands in promotion efforts.
• Lead digital, social, and CRM marketing with agency partners (SEO, SEM, content, website, CRM).
• Identify trends, evaluate platforms, and optimize spend based on insights.
• Analyze end-to-end customer experience across channels.

Skills

Brand strategy

Omni-channel marketing

Cross-functional collaboration

Digital marketing

Analytics

Healthcare/medical marketing (desired)

Content development

Marketing measurement/KPIs

Education

Bachelor’s degree in Business or Marketing

Tools

Google Analytics

WordPress

Elementor

Canva

Hootsuite

Excel/PowerPoint

Job description

Lumexa Imaging is one of the country's largest providers of outpatient medical imaging. With over 5,000 team members and more than 185 outpatient imaging centers across 13 states, our team conducts more than 4 million outpatient studies annually. We are the partner of choice for health systems and radiologists, delivering best-in-class clinical excellence, operations, and state-of-the-art technology across our platform.

Are you an experienced, digital-forward Marketer with a passion for executing brand strategy? Do you get excited about insight-driven marketing to better connect with targeted audiences? Do you enjoy rolling up your sleeves and working as part of a team to build brands? Does a career in healthcare and medical technology focused on improving patients’ lives inspire you? If so, we want to talk to you about our growing Marketing team!

The Senior Marketing Manager should have experience in omni-channel, insights-based marketing, demonstrated capabilities in developing and executing marketing strategy, and examples of measuring and communicating the impact of marketing efforts. This individual will lead strategy and integrated marketing for a Charlotte-based Lumexa Imaging brand team and will be responsible for effectively executing both digital and traditional tactical campaigns – with emphasis on online strategy (website, digital, social, CRM) to drive demand for Charlotte Radiology and Carolinas Imaging Services as part of our outpatient imaging portfolio. Reporting to the Sr. Director of Marketing, this person will have a physical space in the Charlotte Radiology office with flexible remote work options.

Essential Duties And Responsibilities

• Development and Execution of Brand Strategy and Omni-Channel Marketing Campaigns:
• Develop local market and customer brand strategy, using data, insights, and competitor knowledge to identify opportunities and shape go-to-market plans that produce measurable results
• Develop and implement omnichannel strategies with tactical plans and marketing mix for Charlotte Radiology and Carolinas Imaging Services to drive demand in our outpatient imaging centers, including digital and traditional media advertising, collateral development, email marketing, social media, events, and more
• Develop insights-led marketing creative and content, ensuring alignment with strategic priorities and key customer insights across direct to consumer, direct to healthcare provider and sales channels
• Implement Marketing Excellence framework, including segmentation/ targeting, business intelligence tools, and KPI reporting with marketing team
• Execute launch excellence for new center locations and technology/ innovation pipeline investments
• Engage with Sales to activate the brands within the Sales channel with physician materials and strategic promotional efforts

Digital/Online Leadership

• Plan, manage and execute brand digital, social and CRM marketing strategy and initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, CRM, and emerging AI/LLM content dev
• Identify trends and evaluate emerging platforms/technologies to optimize spend and performance based on user insights
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Minimum Qualifications

• Education/Licensing/Certification: Bachelor’s degree in Business or Marketing or other relevant area
• Experience (years And Type): 5-8 years of marketing/brand management experience with emphasis in online strategy
• Experience working with a cross-functional team to achieve goals
• Previous healthcare or consumer services experience desired but not required

Knowledge And Skills

• Demonstrated capabilities with insights-based marketing brand strategy and omni-channel execution and measurement
• Experience developing creative briefs, brand content, and executing cohesive content strategy across channels
• Experience in digital marketing strategy, website analytics tools (Google Analytics), and content management systems (WordPress, Elementor)
• Experience with social media content/creative development and scheduling (LinkedIn, Facebook, Instagram; Canva; Hootsuite)
• Working knowledge of email marketing CRM platform(s)
• Experience w/KPI measurement, market research and marketing analytics
• Knowledge of a broad array of tactical marketing mix, including developing materials for sales professionals and direct to consumer/patient materials
• Experience with reputation management platforms
• Ability to work in a highly matrixed organization and to deliver results through solid line and dotted line reporting relationships
• Strong work ethic and high level of enthusiasm for the dynamic environment
• Strong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions/key stakeholders
• Demonstrated project management skills; strong attention to detail and timelines
• Budget and agency/vendor management experience
• Proficiency in Microsoft Office Suite – esp. Excel and PowerPoint

Lumexa Imaging provides a competitive compensation program to attract, retain, and motivate a high-performance workforce.

Lumexa Imaging is an equal opportunity employer.