Sr Manager Marketing

Imperative Care; Campbell (CA); On-site; USD 196,000 - 234,000; Full time

Benefits offered by this job

Stock options

401k plan

Health benefits

Generous PTO

Parental leave program

Job summary

Imperative Care in Campbell, CA is seeking a Sr Manager of Marketing to lead a team shaping product messaging, training, and market growth initiatives. This on-site, full-time role partners with sales and product to amplify adoption across neurovascular products.

You will oversee content creation, develop peer-to-peer training, and drive strategic communications, with travel 20-40%. Requires 8+ years in medical device/pharma marketing and a Bachelor’s degree.

Qualifications

• Bachelor’s degree and a minimum of 8 years of related experience in product management/marketing.
• Experience leading teams to accomplish short and long-range projects in medical devices or pharma.
• Willingness to travel 20–40%.

Responsibilities

• Review and approve product messaging to differentiate our brand and drive adoption.
• Oversee creation of product content for sales tools and marketing campaigns.
• Translate marketing into sales enablement tools for maximum impact.
• Lead market surveillance and share insights with stakeholders.
• Develop and execute peer-to-peer training events at national/local levels.
• Collaborate on physician training, product demonstrations, and remote procedures.

Skills

People management

Marketing strategy

Product messaging

Sales enablement

Cross-functional leadership

Communication skills

Education

Bachelor’s degree

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Job description

Title: Sr Manager Marketing

This position is based in our Campbell, California offices. This position is on-site, full-time.

Why Imperative Care?

Do you want to make a real impact on patients?

As part of our team at Imperative Care, you can help elevate care for patients suffering from stroke and other devastating vascular diseases. Every day, the technologies that we develop at Imperative Care directly impact people at the most vulnerable moments of their lives. Our focus is on the needs of the patient, and they come first in everything we do.

What You’ll Do

As a strong tactical decision maker, the Senior Manager of Marketing serves as a leader overseeing staff responsible for implementing commercial marketing strategies and executing initiatives that drive market growth. This position focuses on increasing market presence through the deeper adoption of current and future products with new and existing customers. This individual will direct the work of assigned staff to develop and refine growth initiatives, sales and marketing tools, training, customer engagement and clinical marketing programs aimed at company growth.

• Review and approve product messaging to differentiate our brand, drive adoption and convey strategic positioning.
• Oversee creation of product content for various media outlets, ensuring integration into sales tools and marketing campaigns.
• Translate marketing messages into sales enablement tools to maximize effectiveness and productivity.
• Lead market surveillance and competitive intelligence, sharing insights with sales and internal stakeholders regarding product features, pricing, messaging, programs, etc.
• Oversee development and execution of peer-to-peer training events at national and local levels.
• Contribute to educational programs for neurointerventional fellows and APP, including training content, presentations, videos and courses.
• Develop strategies to engage key customers through company visits, innovation initiatives, leadership interactions, local events etc.
• Collaborate cross-functionally on marketing initiatives like physician training, product demonstrations and remote procedure proctoring and capture.
• Develop new claims and messaging based on emerging data, leading the approval process.
• Work with internal teams to integrate data into sales tools, web content and training materials.
• Contribute to strategic communications with emerging data to drive press releases, field communications and more.
• Serve as central contact for matters related to emerging clinical data for our and competitor products, keeping sales and stakeholders informed.
• Build and manage a high performing, engaged team, ensuring cross-functional alignment.
• Conduct field visits to maintain first-hand understanding of the market, customers, and sales.

What You’ll Bring

• Bachelor’s degree and a minimum of 8 years of related experience in product management/marketing including people management experience in the medical device or pharmaceutical fields; or a combination of education/training and experience.
• Experience providing direction and leading teams to accomplish short and long-range projects, anticipate customer needs, and take actions to achieve goals.
• Neuro experience is preferred
• Proficiency with Microsoft Word, Excel, PowerPoint, Outlook and other marketing tools.
• Ability to influence decision-making/action across organizations, independent of reporting structure.
• Demonstrated business acumen and ability to understand technical aspects of a product.
• Ability to work as an effective leader, be flexible, adaptable, and to work under pressure.
• Self-motivated and self-directed; conscientious and positive approach to work assignments; able to meet the challenges of multitasking and working at a fast pace while shifting priorities as needed.
• Excellent interpersonal & negotiation skills; ability to develop strong relationships with internal and external stakeholders while dealing appropriately with sensitive and confidential matters.
• Excellent communications skills (reading, verbal, and written).
• Willing to travel 20-40%

Employee Benefits

Employee Benefits include a stake in our collective success with stock options, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.

Join Us! Imperative Care

Salary Range: $196,000 – 234,000 annually

Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.