Sr. Manager, Internal Tools & Operations, WW Marketplace Platforms & Technologies

Apple; Cupertino (CA); On-site; USD 130,000 - 180,000; Full time

Job summary

Apple in Cupertino is seeking a strategic product leader to develop innovative AI-driven internal business operations tools for the App Store and related platforms. The role demands expertise in building operational tools, strong leadership skills, and a deep understanding of the mobile app ecosystem.

Key responsibilities include defining product vision, managing a roadmap, and collaborating with cross-functional teams to optimize and automate internal processes. Qualified candidates will have considerable experience in digital transformation and AI tool development.

Qualifications

• 10+ years of relevant experience building internal tools and operations.
• 5+ years of leadership experience in global organizations.
• Experience leading large scale digital transformations.

Responsibilities

• Develop and implement AI-driven business operations tools.
• Establish a value assessment framework for AI investments.
• Manage internal tools product roadmap with cross-functional partners.
• Identify and fix production issues with Engineering.

Skills

Internal tools development

Leadership

Digital transformation

AI tools

Mobile app ecosystem knowledge

Education

BA/BS degree or equivalent experience

Tools

SQL

Tableau

Python

Job description

Summary

The App Store is the world's safest and most vibrant app marketplace, serving more than 700 million people each week. Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and information they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs. A significant driver of the global economy, the App Store facilitates over a $1 trillion in developer billings and sales annually, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started! We are seeking a strategic and results-driven leader to build the next generation of internal tools to power the App Store, Apple Games app, and Apple Arcade for the WW Marketplace Platforms & Technologies team. In this role, you will define the overall vision and strategy for internal tools and operations that are developed in close partnership with the App Store Product, Business, Engineering, Information Systems & Technology, and HI Design teams.

Description

You will: Develop and implement the vision and strategy for a new set of AI-driven internal business operations tools for the App Store, Marketplace Platforms & Technologies, and Apple Arcade. Partner with teams across Apple to establish a value assessment framework to identify the projects with the biggest impact and prioritize the work based on the needs of the business. You will lead the partnership with the Information Systems and Technology team to outline the budget and resourcing needs to build new internal AI tools to maximize operational efficiency. Develop and deploy new AI-driven tools, and platforms to optimize the content production, business planning, developer management and product roadmap. This includes mapping out the current and next state process flows of our entire toolchain and managing the digital transformation for our global internal teams. This is a unique opportunity to define the next generation of AI-driven tools while collaborating with a cross‑functional team including Information Security & Technology, Legal, App Store Product, Business, Engineering, HI Design, Editorial/Production, Finance and more.

Responsibilities

• 0-1 product development for new internal AI business operations tools to automate internal processes at scale
• Establish a value assessment framework for AI investments
• Lead onboarding, education, and adoption of AI for our global internal teams
• Define policies and governance guidance for safe use of AI in internal tools and prototypes
• Serve as the senior product leader to improve our current set of core internal tools
• Identify and deliver 3rd party platforms that help redefine and optimize our global workflows
• Manage the internal tools product roadmap with our cross-functional partners
• Manage the on-going needs of the store operations including identifying, testing, escalating, and fixing production issues with Engineering

Minimum Qualifications

• 10+ years of relevant experience building internal tools and operations for global organizations
• 5+ years of leadership experience
• Experience leading teams through large scale digital transformations
• Experience working with and developing AI tools to optimize business efficiency
• Deep knowledge of the mobile app ecosystem with a fluency in backend operations and product-forward development experience
• BA/BS degree or equivalent experience in relevant field

Preferred Qualifications

• Experience with developer or consumer-facing product development
• Content management, data analytics, or ad-based tools experience for global storefronts
• Strategic thinker with strong leadership skills and experience developing a vision for internal tools with business and engineering teams
• Familiar with current LLM ecosystem prompting and prototyping tools (e.g. ChatGPT, Claude Code, Replit) and basics of SQL, Tableau, and Python
• Outstanding verbal and written business communications skills – expertise in building keynote narratives and delivering compelling presentations to senior leaders
• Excellent interpersonal skills and a highly motivated self-starter. Proven ability to thrive in fast-paced environments and lead successful teams
• You have a bias towards action, a high sense of urgency, and a willingness to roll up your sleeves and get things done
• Strong understanding of iOS platform