Sr Manager, Internal Communications & Visual Storytelling

Panera Bread; Newton (MA); Hybrid; USD 120,000 - 136,000; Full time

Job summary

Panera Bread is seeking an Internal Communications & Visual Storytelling Lead in Newton, MA. You will blend strategy with creative production to inform, inspire, and connect employees across the organization, using video, design, and digital channels.

The role requires translating complex initiatives into engaging multimedia experiences, managing campaigns, and measuring impact with analytics. This position is hybrid, with collaboration across corporate teams and events.

Qualifications

• Bachelor's degree in communications, journalism, marketing, PR, multimedia design or related field.
• 5–7+ years in internal or corporate communications or related content roles.
• Portfolio showing video production, graphic design and storytelling.
• Proficiency with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign).
• Experience creating executive communications and employee-focused content.
• Strong writing and editing capabilities.
• Proficiency with Microsoft 365, PowerPoint, SharePoint and intranet platforms.
• Strong photography and videography skills.

Responsibilities

• Develop and deliver internal communications through visual storytelling across intranet, email, digital signage, and live events.
• Translate complex initiatives into multimedia experiences for employees.
• Create content for newsletters, town halls and leadership communications.
• Capture analytics to measure communication effectiveness and engagement.
• Concept, script, shoot and edit internal video content; produce executive messages and culture stories.
• Develop motion graphics and short-form video content for digital channels.
• Design presentations, infographics, digital signage and branding materials.
• Collaborate with HR and leadership to promote culture and values.

Skills

Video production

Graphic design

Storytelling

Executive communications

Photography

Videography

Content strategy

Education

Bachelor's degree in Communications or related field

Tools

Adobe Creative Cloud

Premiere Pro

After Effects

Photoshop

InDesign

Microsoft 365

PowerPoint

SharePoint

Job description

The Internal Communications & Visual Storytelling Lead develops and delivers strategic employee communications through compelling visual storytelling. This role blends internal communications, employee engagement, graphic design, video production, photography, and digital content creation to inform, inspire, and connect employees across the organization.

The ideal candidate is both a communications strategist and a creative producer who can translate complex business initiatives into engaging multimedia experiences across intranet, email, digital signage, executive communications, videos, and live events.

Location: Newton, MA (hybrid)

Key Responsibilities

Internal Communications

• Develop and execute internal communications strategies aligned with business objectives.
• Create and manage company-wide employee communication campaigns.
• Partner with executives and business leaders to communicate organizational priorities and change initiatives.
• Develop content for intranet, newsletters, town halls, leadership communications, and employee engagement programs.
• Measure communication effectiveness through analytics and employee feedback.

Video Production & Storytelling

• Concept, script, film, and edit internal video content.
• Produce executive messages, culture stories, employee profiles, event recaps, and organizational announcements.
• Develop motion graphics and short-form video content for digital channels.
• Manage video production workflows from pre-production through post-production.

Design & Creative Services

• Create visually compelling communications using graphic design principles.
• Design presentations, infographics, digital signage, internal branding materials, and campaign assets.
• Ensure brand consistency across all employee-facing communications.
• Develop creative concepts that increase employee engagement and information retention.

Employee Experience & Engagement

• Support employee engagement initiatives through innovative content and campaigns.
• Partner with HR, Corporate Affairs, and leadership teams to promote culture and values.
• Capture photography and video content at company events and meetings.
• Help create memorable communication experiences that strengthen employee connection.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Multimedia Design, or related field.
• 5-7+ years of experience in internal communications, corporate communications, employee engagement, or content marketing.
• Strong portfolio demonstrating video production, graphic design, and storytelling capabilities.
• Experience with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) or equivalent tools.
• Experience creating executive communications and employee-focused content.
• Proficiency with Microsoft 365, PowerPoint, SharePoint, and intranet platforms.
• Strong photography and videography skills.
• Excellent writing and editing capabilities.

Preferred Qualifications

• Experience supporting executive communications.
• Motion graphics and animation experience.
• Familiarity with change management and employee engagement programs.
• Experience measuring communication effectiveness and engagement metrics.
• Knowledge of AI-powered content creation tools.

Success Profile

The successful candidate is:

• A strategic communicator
• A visual storyteller
• A skilled video producer
• Comfortable advising executives
• Equally capable of developing communication strategy and creating content

Competitive Pay $119,634 - $136,383 annually

The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Equal Opportunity Employer: Disabled/Veterans