Sr Manager, Influencer Marketing & Brand Activation

Wella Company; California (MO); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid time off

Bonuses

Job summary

Wella Company is seeking a Senior Manager of Influencer Marketing and Brand Activation in California. This hybrid role will lead influencer initiatives across multiple brands including Wella Professionals and Clairol, focusing on strategy, team management, and performance analysis. Candidates should have over 8 years of experience in influencer marketing, strong communication skills, and a data-driven approach to branding. The position offers a salary between $120,000 to $150,000 per year, with additional benefits including health insurance and a 401(k) plan.

Qualifications

• 8+ years of experience in influencer marketing and/or brand communications.
• Strong network of influencers across lifestyle, beauty, and consumer goods.
• Proven leadership and team management experience.

Responsibilities

• Serve as the strategic lead for influencer marketing across all brands.
• Develop high-impact influencer frameworks integrating with marketing strategies.
• Analyze campaign performance and optimize for ROI.

Skills

Influencer marketing

Brand communications

Leadership

Communication skills

Problem-solving

Data analysis

Tools

Influencer platforms

Analytics tools

Job description

Position Title

Senior Manager, Influencer Marketing and Brand Activation

Location

Calabasas, CA (Hybrid - 3 Days Onsite)

Scope

Wella Professionals, Nioxin, Sebastian, Briogeo, and Clairol

Travel

At least 1x quarter to Calabasas (if NY based) + 4-6x year within the US/Globally

About the Role

We are seeking a dynamic and strategic Senior Manager to lead and scale influencer efforts across five distinct brands. The role is ideal for a creative, data‑driven leader who thrives in a fast‑paced, multi‑brand environment and has a proven track record of building impactful influencer programs and crafting authentic brand storytelling.

Key Responsibilities

• Serve as the strategic lead for influencer marketing across all brands, focusing on long‑term vision, brand alignment, and scalable growth.
• Develop high‑impact influencer frameworks that integrate seamlessly with broader marketing and brand strategies.
• Guide the team and agency partners in identifying the right influencer mix, campaign architecture, and performance benchmarks to drive brand equity and business results.
• Ensure all initiatives are rooted in data, cultural relevance, and storytelling that resonates with each brand’s unique audience.
• Develop and execute integrated influencer marketing strategies tailored to each brand’s identity and audience.
• Lead cross‑functional planning with brand, creative, and digital teams to align messaging and campaign goals.
• Manage and mentor a team of influencer specialists.
• Lead global influencer teams.
• Oversee influencer identification, vetting, outreach, and relationship management across all tiers, with an emphasis on Macro / Powerhouse.
• Design and manage influencer campaigns from concept to execution, ensuring alignment with brand objectives.
• Analyze campaign performance and optimize for ROI, engagement, and brand lift.
• Manage Influencer Marketing Manager who supports all campaigns.
• Work collaboratively with PR, Social, Brand Marketing, and Media teams on every aspect of strategic and executional work.
• Collaborate especially with the Media team as it relates to paid media campaign support.
• Track KPIs and deliver performance reports to senior leadership.
• Leverage insights to refine strategies and inform future campaigns.
• Balance resources and budgets across brands to maximize impact and efficiency.
• Develop strategic in‑person touchpoints with influencers via relationship‑building meetings and events.
• Collaborate with event/experiential agencies to lead tactical planning for events (both influencer and consumer related) for new product launches or sponsorships.
• Bring to life IRL brand moments with strong POV on design and purpose, with an emphasis on KPIs.

Minimum Qualifications

• 8+ years of experience in influencer marketing and/or brand communications, preferably in a multi‑brand or agency setting.
• Strong network of influencer (and agents) across lifestyle, beauty, fashion, or consumer goods.
• Proven leadership and team management experience.
• Excellent communication, negotiation, and storytelling skills.
• Well‑versed on social media channels (paid and organic), trends, branded content development, influencer and social metrics/analysis.
• Excellent verbal and written communication skills, detail oriented, solutions‑driven and organized.
• Ability to multi‑task, working on multiple projects at a time and to tight deadlines.
• Strong initiative‑taking and problem‑solving skills.
• Data‑savvy with experience using influencer platforms and analytics tools.
• Passion for emerging trends in digital culture, social media, and brand storytelling.
• Experience with experiential marketing/event marketing a plus.

Compensation & Benefits

Pay is $120,000 – $150,000 per year plus bonus. Other rewards may include annual bonus plan or variable pay. Wella provides health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off.

Equal Employment Opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
• If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [e-mail].
• Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
• Wella participates in the E‑Verify Program to confirm eligibility to work in the United States.