Sr Manager, Performance Marketing

Wella Operations US LLC; Calabasas (CA); Hybrid; USD 120,000 - 140,000; Full time

Job summary

Wella Operations US LLC, doing business as ghd, seeks a Senior Manager, Performance Marketing to drive multi‑channel growth across DTC, Amazon, and retailer ecosystems from Calabasas, CA. This strategic role partners with external agencies to optimize performance and customer journeys.

The role focuses on strategy, agency leadership, measurement, and growth opportunities, while day‑to‑day media buying is handled by partner agencies. You will report to the Sr.

Qualifications

• 5–10 years of experience in performance marketing, growth marketing, media strategy, or marketing analytics roles.
• Strong experience working through agencies to execute ads or manage platforms.
• Solid understanding of paid media channels, including search, social, affiliate, influencer, and retail media (Amazon Ads, DSP, Criteo/Retailer.com).
• Experience developing customer journey strategies, growth frameworks, and cross‑channel performance plans that improve marketing effectiveness and business outcomes.
• Familiarity with measurement approaches such as MMM, MTA/MMT, incrementality testing, match‑market testing, attribution, and media effectiveness analysis.
• Experience developing investment strategies and budget allocation recommendations using data, testing frameworks, and commercial performance insights.

Responsibilities

• Own and set the performance marketing strategy and channel roadmap across paid search, paid social, affiliate, influencer, retail media (including Amazon On‑Site & DSP and Criteo/Retailer.com), and emerging channels.
• Lead the strategic relationship with performance agencies, establishing clear direction, priorities, testing agendas, and success metrics.
• Hold agencies accountable for delivering against agreed KPIs, experimentation roadmaps, and optimization plans.
• Direct cross‑channel alignment between DTC, Amazon, and Retail Media strategies to ensure cohesive execution and efficient investment.
• Partner with Finance and Analytics to inform forecasting, performance readouts, and post‑campaign analysis, providing clear inputs and recommendations (without direct budget ownership).
• Evaluate new platforms, partners, and media opportunities, making recommendations on where agencies should test, scale, or deprioritize.
• Act as accountable agency sponsor to drive success in the relationship, set strategic priorities, hold agency and internal teams accountable, and represent the partnership’s work to senior local and global leadership.
• Define and optimize end‑to‑end customer journeys across paid, owned, retail media, and commerce touchpoints to improve acquisition, conversion, and repeat purchase behavior.
• Partner cross‑functionally to identify growth opportunities, remove friction in the customer journey, and improve marketing efficiency across channels.

Skills

Performance marketing

Agency management

Cross-channel

Analytical

Measurement

Education

Bachelor's degree

Tools

Amazon Ads

DSP

Criteo

Job description

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Job Title: Sr.Manager, Performance Marketing

Location: Calabasas, CA (Hybrid – 3 Days Onsite)

Scope: GHD / US

Reports into: Sr. Director of Ecommerce

Direct reports: None

WHO ARE WE?

Iconic brand ghd is a global leader in high‑end professional hair styling tools. Loved by stylists, consumers, and press alike - and by the people who work for the brand - ghd merges science and innovation with luxury beauty and style.

ghd pioneers cutting‑edge technologies and beautiful designs to create the most technically advanced hair tools in the world. A trusted and loved brand, ghd sells over 2 million stylers every year, with five iconic ghd products sold every minute. Award‑winning ghd tools are used by more than 200,000 stylists globally and sold in 30+ countries across 45,000 premium salons.

Renowned for game‑changing innovation and superior performance, ghd is on a mission to transform the lives of women through the power of a good hair day.

ROLE OVERVIEW

The Senior Manager, Performance Marketing is a strategic, cross‑channel role responsible for setting direction and driving performance outcomes across ghd’s core revenue channels, including DTC, Amazon, and Retailer.com ecosystems.

The role focuses on performance strategy, agency leadership, measurement, customer journey optimization, media mix planning, and growth strategy, while media buying and day‑to‑day ad management are handled by external agencies.

This position sets expectations and holds internal partners and agencies accountable to ensure that performance marketing investments are measurable, optimized, and driving profitable growth. This role carries significant ownership, decision authority, and accountability within the digital commerce organization.

JOB ROLE AND RESPONSIBILITIES

Performance Marketing

• Own and set the performance marketing strategy and channel roadmap across paid search, paid social, affiliate, influencer, retail media (including Amazon On‑Site & DSP and Criteo/Retailer.com), and emerging channels.
• Lead the strategic relationship with performance agencies, establishing clear direction, priorities, testing agendas, and success metrics.
• Hold agencies accountable for delivering against agreed KPIs, experimentation roadmaps, and optimization plans.
• Direct cross‑channel alignment between DTC, Amazon, and Retail Media strategies to ensure cohesive execution and efficient investment.
• Partner with Finance and Analytics to inform forecasting, performance readouts, and post‑campaign analysis, providing clear inputs and recommendations (without direct budget ownership).
• Evaluate new platforms, partners, and media opportunities, making recommendations on where agencies should test, scale, or deprioritize.
• Act as accountable agency sponsor to drive success in the relationship, set strategic priorities, hold agency and internal teams accountable, and represent the partnership’s work to senior local and global leadership.
• Define and optimize end‑to‑end customer journeys across paid, owned, retail media, and commerce touchpoints to improve acquisition, conversion, and repeat purchase behavior.
• Partner cross‑functionally to identify growth opportunities, remove friction in the customer journey, and improve marketing efficiency across channels.

Measurement & Insights

• Guide measurement strategy in partnership with Analytics, including MMM, MTA/MMT, incrementality testing, match-market testing, attribution, and cross‑channel performance analysis.
• Translate performance, investment, and customer journey data into clear, decision‑oriented insights and recommendations for senior stakeholders.
• Define and drive the test‑and‑learn agenda across paid media, measurement, and customer journey initiatives, ensuring learnings are documented, shared, and operationalized.
• Partner with Finance and Analytics to develop data‑driven investment recommendations, media allocation frameworks, and budget optimization strategies across channels.

________________________________________

SKILLS & QUALIFICATIONS

• Bachelor’s degree required; advanced degree a plus.
• 5–10 years of experience in performance marketing, growth marketing, media strategy, or marketing analytics roles.
• Strong experience working through agencies to execute ads or manage platforms.
• Solid understanding of paid media channels, including search, social, affiliate, influencer, and retail media (Amazon Ads, DSP, Criteo/Retailer.com).
• Experience developing customer journey strategies, growth frameworks, and cross‑channel performance plans that improve marketing effectiveness and business outcomes.
• Familiarity with measurement approaches such as MMM, MTA/MMT, incrementality testing, match‑market testing, attribution, and media effectiveness analysis.
• Experience developing investment strategies and budget allocation recommendations using data, testing frameworks, and commercial performance insights.
• Highly analytical, with the ability to turn data into actionable insights.
• Strong project management and organizational skills.
• Effective communicator with the ability to influence cross functional partners and agencies.
• Commercially minded and comfortable working in a fast paced, performance driven environment.
• Experience in beauty, fashion, or premium consumer brands is a plus.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $120,000 - $140,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please [e-mail] . This email account will not respond to inquiries regarding the status of a candidate’s application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.