Sr. Manager, Healthcare Channel Sales

Bridges Consumer Healthcare, LLC; Chattanooga (TN); Remote; USD 80,000 - 110,000; Full time

Job summary

Bridges Consumer Healthcare, a leading provider of supplements and wellness products, seeks a Sr. Manager for Healthcare Channel Sales to drive revenue growth. The ideal candidate will manage and develop key accounts while executing strategic sales initiatives. This remote role requires 10-20% travel and offers a significant opportunity to impact the health and wellness of consumers.

Benefits

Medical insurance

Vision insurance

401(k)

Disability insurance

Qualifications

• 5+ years of sales management experience in relevant industries.
• Proven ability to achieve and exceed sales targets independently.
• Excellent communication and relationship-building skills.

Responsibilities

• Design and execute growth strategies to promote Bridges’ products.
• Manage and grow key sales relationships with healthcare platform customers.
• Analyze market trends and competitor activities.

Skills

Relationship building

Strategic thinking

Negotiation

Problem-solving

Analytical thinking

Education

Bachelor's Degree in health sciences or related field

Tools

CRM software

Job description

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Bridges Consumer Healthcare is a leading consumer healthcare company focusing on supplements, women’s health, and pain care. Bridges’ brands feature products across supplements, OTC, and medical devices, with innovative and trusted brands such as ecoNugenics, Florajen, Lipo-Flavonoid, Thermacare, Certain-Dri, and KT Tape.

ecoNugenics is a leading brand in the HCP channel for Bridges Consumer Healthcare. With a 30+ year history of developing, marketing, and selling products which work to support the body's natural dynamic healing abilities to transform the health and wellness of our consumers, ecoNugenics is a leading brand with healthcare practitioners, with formulas designed to deliver a wealth of clinically relevant benefits to optimize long-term wellness.

Position Overview

The Senior Manager, Healthcare Channel Sales is responsible for driving revenue growth through managing existing healthcare practitioner accounts and developing new business opportunities. This role encompasses both managing and growing key sales relationships with healthcare platform customers like Fullscript / Emerson / Natural Partners, and on 1:1 selling directly to healthcare practitioners, while working to implement strategic sales initiatives and fostering strong customer relationships.

This position offers the opportunity to make a significant impact in a growing company dedicated to improving health and wellness of people everywhere through high-quality nutritional solutions.

You will report to the VP Marketing & Sales, ecoNugenics, and work with the cross-functional team across marketing, supply chain, and product innovation, to develop and execute our Sales Plan. While a significant focus will be on accelerating the ecoNugenics brand with HCPs, there are other brands within the Bridges portfolio that will have opportunities for growth in this space as well. This is a remote position and can be based anywhere in the US, requiring approximately 10% - 20% travel for team/account meetings.

Who We're Looking For

• Proactive, agile, and collaborative leader who can manage internal and external partners
• Strong relationship builder who can connect with medical professionals and office staff
• Skilled negotiator who can maintain Bridges’ terms and make partnerships a win-win
• Strong strategic thinker and creative problem solver
• Self-starter who is a team player, but who can also work independently
• Analytically driven leader who approaches tasks with a performance-driven mindset
• Detail-oriented manager with the ability to dive into the details to identify opportunities for growth and efficiency
• Adept multitasker who is goal-oriented

Key Responsibilities

• Design and execute growth strategies to promote and sell Bridges’ products to healthcare professionals
• Develop and implement strategic sales plans to achieve sales targets and expand customer base
• Analyze market trends and competitor activities to identify new business opportunities
• Monitor sales figures diligently, proactively identifying any declining trends or potential risks
• Oversee sales forecasting and planning processes
• Manage and maintain the forecasting process for the assigned channels, ensuring accurate predictions
• Provide strategic insights and data-driven recommendations to executive leadership

Account Management & Development

• Support the sales and business development of assigned accounts (new and existing)
• Manage organic sales growth of top accounts and identify opportunities for expansion
• Lead the onboarding process for new accounts, ensuring all documentation and contracts are properly executed
• Manage bulk and wholesale accounts, fostering strong relationships and ensuring efficient handling
• Develop and implement strategies to address issues promptly to retain and re-engage customers experiencing sales decline
• Successfully initiate contact with potential new accounts monthly

Relationship Building & Communication

• Build and maintain strong relationships with healthcare practitioners, identifying their needs and providing tailored solutions
• Establish and cultivate relationships with key opinion leaders and industry stakeholders
• Conduct product education sessions effectively, communicating technical product information
• Utilize strong sales skills to overcome objections, address concerns, and manage issues
• Represent the company at industry tradeshows and conferences to build brand awareness
• Follow up with leads from events, collecting necessary documentation and managing onboarding

Systems & Process Management

• Lead selection, implementation, and manage of a new Customer Relationship Management (CRM) system
• Maintain data accuracy and implement best practices to maximize CRM effectiveness
• Drive excellence in sales processes and methodologies to maximize efficiency
• Monitor and analyze sales performance metrics, providing regular reports
• Oversee/manage healthcare practitioner website ensuring it is an effective educational tool

Cross-Functional Collaboration

• Collaborate with Marketing to develop effective collateral and strategies that support account growth
• Partner with marketing team to develop creative assets required for healthcare professional efforts
• Provide feedback to product team regarding new formula ideas and offerings
• Work closely with Operations to ensure fulfillment rate expectations are met
• Maintain distributor relations and ensure effective onboarding of new product innovations

Qualifications & Requirements

Required Experience & Skills

• Proven track record in consultative sales, strong preference for experience in the vitamins, supplements, or nutraceuticals categories
• Proven ability to achieve and exceed sales targets independently
• Strong understanding of both healthcare platform customer and individual healthcare practitioners' needs, including functional medicine, integrative health, and nutritional therapies
• Excellent communication, presentation, and relationship-building skills
• Self-motivated with a results-driven mindset
• Ability to manage a complex sales pipeline and follow up effectively
• Experience with CRM software and virtual sales tools
• Knowledge of the professional healthcare supplement market

Preferred Qualifications

• Bachelor's Degree in health sciences, nutrition, business, or related field
• 5+ years of sales management experience in relevant industries
• Demonstrated success in developing and implementing strategic sales initiatives
• Experience in conducting product presentations and training sessions, both virtually and in person
• Strategic thinking and business acumen
• Self-motivation and independence
• Customer relationship management
• Negotiation and closing skills
• Time management and organizational abilities
• Problem-solving and analytical thinking
• Industry knowledge and continuous learning

Regulatory Compliance

• American with Disabilities Act: The company recognizes its responsibility to ensure that all qualified candidates (defined as individuals who can perform all essential job functions) are considered equally for employment and is prepared to make reasonable accommodations.
• Civil Rights Act of 1964 Title VII: The company recognizes its responsibility to ensure that all qualified candidates receive equal employment opportunity regardless of race, color, religion, gender, sexual orientation, age, or national origin.
• Fair Labor Standards Act (as amended in 2004): This role has been classified as exempt from consideration under current FLSA overtime requirements.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail Health and Personal Care Products

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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