Sr. Manager, Finance - Retail Innovation

Bonafide Health; United States; Hybrid; USD 120,000 - 200,000; Full time

Job summary

Bonafide Health is seeking a Senior Manager, Finance - Retail Innovation to provide strategic financial leadership across Retail, Innovation, Brand and commercial functions. You will drive profitability, pricing, and revenue management, and lead business cases from idea to launch.

You will own FP&A for traditional retail, analyze customer economics, SKU profitability, gross-to-net, and trade investments, partnering with cross-functional leaders to align investments with long-range plans.

Qualifications

• Bachelor's degree in Finance, Accounting, Economics, or related field.
• MBA, CPA, or CFA preferred.
• 7-9 years of progressive FP&A or corporate finance experience.

Responsibilities

• Lead financial planning, forecasting and performance management for traditional retail.
• Own retail revenue and profitability analyses by customer, brand, channel, SKU.
• Develop pricing scenarios and assess impact on gross-to-net and margin.
• Lead trade promotion planning and effectiveness analyses.
• Partner with Operations, R&D, Digital Finance to align investments.

Skills

CPG brands experience

Retail finance acumen

Pricing and revenue management

Forecasting

Analytical skills

Cross-functional influence

Education

Bachelor's degree in Finance, Accounting, Economics, or related field

MBA, CPA, or CFA preferred

Tools

MS Excel

Financial planning software

ERP systems

Job description

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.

Our People

Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

Senior Manager, Finance - Retail Innovation provides strategic financial leadership and business partnership to Retail, Innovation, Brand and commercial leadership to drive profitable growth, improve portfolio economics and strengthen pricing and revenue management capabilities. Leads the financial evaluation of retail customers, products, pricing, trade investments and innovation opportunities and provides Finance leadership throughout the innovation lifecycle from initial business case development through commercialization and post-launch performance assessment. Responsible for financial planning, forecasting and performance management for the traditional retail business, including customer and SKU profitability, gross-to-net revenue, trade promotion effectiveness, pricing and price-pack architecture, assortment and distribution decisions, and retailer investment. Serves as the Finance lead for enterprise pricing governance and innovation economics, partnering closely with Operations, R&D, Digital Finance and PMO to ensure product, channel, cost and investment assumptions are fully integrated into business decisions and long-range financial plans.

Key Responsibilities

• Serve as the primary Finance business partner to the Retail organization across all brands.
• Own retail financial planning, forecasting, budgeting, and performance management.
• Develop customer-, brand-, channel-, and SKU-level revenue and profitability analysis.
• Develop driver-based retail forecasts incorporating distribution, velocity, price/mix, promotions, assortment, innovation, and customer-specific initiatives.
• Evaluate customer opportunities, distribution gains/losses, assortment decisions, line reviews, and commercial investments.
• Lead Finance support for enterprise pricing and revenue growth management, including MSRP/list price, customer pricing, price-pack architecture, promotional pricing, and innovation pricing.
• Develop pricing scenarios and quantify the impact of pricing decisions on volume, gross-to-net, mix, gross margin, and customer profitability.
• Lead Finance support for trade promotion planning and effectiveness, including evaluation of incremental revenue, gross profit, and ROI.
• Develop and improve visibility into gross-to-net revenue, including trade spend, deductions, allowances, and other revenue leakage.
• Serve as the primary Finance partner for Innovation and own the financial business cases for new products and major portfolio initiatives.
• Provide financial leadership at innovation stage gates, challenge key assumptions, and ensure consistent financial criteria are used to prioritize investments.
• Partner with Operations/R&D on target product costs and margin requirements and with Digital/Growth Finance on DTC, Amazon, marketing, and Field Sales assumption.
• Maintain visibility into the innovation pipeline and incorporate expected innovation performance into budgets, forecasts, and long-range plans.
• Conduct post-launch reviews comparing actual innovation performance with approved business cases and incorporate learnings into future assumptions.
• Identify opportunities to improve customer, SKU, product, and portfolio profitability through pricing, mix, trade optimization, assortment, and product rationalization.

Qualifications

• Bachelor's degree in Finance, Accounting, Economics, or related field.
• MBA, CPA, or CFA preferred.
• 7-9 years of progressive experience in FP&A or corporate finance.

Knowledge, Skills & Competencies

• Experience leading CPG brands required.
• Experience in DTC, Vitamins/Supplements, Nutraceuticals, Food & Beverage, or Health & Wellness strongly preferred.
• Strong retail and commercial finance acumen with demonstrated understanding of customer economics, distribution, velocity, assortment, promotions, gross-to-net revenue, and retail P&L drivers.
• Strong pricing and revenue growth management capabilities, including price-pack architecture, trade and promotional effectiveness, gross-to-net management, and price/volume/mix analysis.
• Demonstrated ability to develop and critically evaluate innovation and new-product business cases incorporating revenue, pricing, COGS, cannibalization, investment requirements, profitability, and financial returns.
• Strong analytical and forecasting skills with the ability to assess customer, SKU, brand, and portfolio profitability and translate commercial drivers into accurate, actionable financial forecasts.
• Strong ability to partner with and influence Sales, Marketing, Innovation, R&D, and Operations leaders by constructively challenging assumptions and translating financial insights into commercial recommendations.

Physical Or Work Requirements

Primarily performs work in an office or remote environment and require extended periods of sitting, computer use, and verbal communication. Physical activity is generally limited to occasional standing, walking, repetitive keyboard and mouse use, and light lifting of office materials or equipment up to 10–15 pounds. Employees may occasionally travel or attend meetings in varying office or customer environments.

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

Salary Range

National Target Base Pay Range: $120,000 - $200,000. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $133,000 - $221,000, to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job‑related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.

Bonafide is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Bonafide recruits, hires, employs, trains, promotes, and compensates individuals solely based on job‑related qualifications and abilities.

Bonafide also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email [e-mail].

California Fair Chance Act

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Disclosure

Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.