Sr Manager, Finance, DTC, Amazon & Digital
Bonafide Health
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Benefits offered by this job
Job summary
Bonafide Health is seeking a Sr Manager, Finance, DTC, Amazon & Digital to deliver strategic financial leadership and business partnership for our direct-to-consumer and digital growth initiatives. You will own planning, forecasting, budgeting, and analytics that connect investments to revenue and profitability.
You will build driver-based models, evaluate marketing returns, and partner with Growth, Field Sales and HR to optimize resources and performance across channels.
Qualifications
- Bachelor's degree in Finance, Accounting, Economics, or related field (MBA, CPA, or CFA preferred).
- 7-9 years of progressive FP&A or corporate Finance experience.
Responsibilities
- Serve as the primary Finance business partner to DTC, Amazon, Growth/Performance Marketing, and Field Sales leadership.
- Own financial planning, forecasting, budgeting, and performance management for DTC, Amazon, performance marketing, and Field Sales.
- Develop driver-based revenue and profitability models including traffic, conversion, AOV, retention, and product mix.
- Lead analysis of DTC and Amazon margins, including costs, platform fees, and promotions.
- Develop frameworks to evaluate marketing effectiveness and growth investment returns (CAC, ROAS, LTV, payback, incrementality).
- Partner with Growth leadership to optimize marketing investment across brands and channels.
- Lead Finance support for Field Sales, including budgeting, forecasting, and ROI analysis.
- Develop Field Sales ROI and productivity frameworks connecting investments to demand and profits.
- Assess sampling, HCP programs, conferences, and other Field Sales investments for returns.
- Collaborate with HR to evaluate field incentive compensation design and economics.
- Create scenarios to optimize growth investments and provide actionable recommendations.
- Provide FP&A inputs for new product launches and growth initiatives.
Skills
Education
Job description
Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.
Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.
Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.
provides strategic financial leadership and business partnership to DTC, Amazon, Performance Marketing and Field Sales leadership to drive profitable growth, improve investment effectiveness and enhance decision-making across the company's primary demand-generation channels. Leads the development of financial strategies, forecasts, business cases and performance analytics that connect commercial investments to revenue, contribution margin, customer value and long-term profitability. Drives disciplined allocation of growth investments across digital media, Amazon advertising, DTC acquisition and Field Sales. Responsible for financial planning, forecasting and performance management related to DTC and Amazon revenue and profitability, performance marketing effectiveness, Field Sales productivity and ROI, customer acquisition and retention economics, and cross-channel growth investment. Directly manages a Senior Financial Analyst and is responsible for developing scalable commercial analytics and decision-support capabilities across these areas.
- Serve as the primary Finance business partner to DTC, Amazon, Growth/Performance Marketing, and Field Sales leadership across all brands.
- Own financial planning, forecasting, budgeting, and performance management for DTC, Amazon , performance marketing, and Field Sales.
- Develop and maintain driver-based revenue and profitability models incorporating traffic, conversion, AOV, retention/repeat, subscriptions, promotions, product mix, and other key business drivers.
- Lead analysis of DTC and Amazon contribution margin, including product costs, fulfillment, freight, platform fees, payment processing, returns, promotions, advertising, and other variable costs.
- Develop frameworks to evaluate marketing effectiveness and growth investment returns, including CAC, ROAS, LTV, payback, incrementality, and contribution profit.
- Partner with Growth leadership to optimize the allocation of marketing investment across brands, platforms, campaigns, and customer segments.
- Lead Finance support for Field Sales, including budgeting, forecasting, territory economics, rep productivity, field-force sizing, and deployment decisions.
- Develop and maintain Field Sales ROI and productivity frameworks connecting field investment and HCP engagement to consumer demand, cross-channel sales, and contribution profit.
- Evaluate the financial returns of sampling, HCP programs, conferences, educational initiatives, and other Field Sales investments.
- Partner with Field Sales and HR to evaluate field incentive compensation design and economics.
- Develop scenarios and recommendations to optimize growth investment across performance marketing, Amazon advertising, DTC acquisition, and Field Sales/HCP activation. Identify revenue, margin, and growth opportunities and proactively recommend actions to improve financial performance.
- Provide DTC, Amazon, marketing, and Field Sales assumptions for innovation business cases and new product launches.
- Partner with FP&A to integrate Digital/Growth forecasts, risks, opportunities, and strategic initiatives into enterprise financial plans.
- Lead, coach, and develop the Senior Financial Analyst, establishing priorities and building scalable Digital and Growth Finance capabilities.
- Bachelor's degree in Finance, Accounting, Economics, or related field (MBA, CPA, or CFA preferred).
- 7-9 years of progressive experience in FP&A or corporate Finance.
- Experience leading DTC native/digital first brands required.
- Experience in CPG, Vitamins/Supplements, Nutraceuticals, Food & Beverage, or Health & Wellness strongly preferred.
- Strong financial and commercial acumen with demonstrated ability to understand key business drivers, evaluate trade-offs, and translate financial performance into actions that drive profitable growth.
- Strong understanding of DTC, Amazon, and growth-channel economics, including revenue drivers, customer behavior, platform costs, fulfillment, contribution margin, and customer lifetime value.
- Demonstrated ability to evaluate marketing and demand-generation investments using CAC, ROAS, LTV, payback, incrementality, contribution profit, and other return-based measures.
- Advanced financial modeling and forecasting skills with the ability to develop driver-based models, scenarios, sensitivities, and business cases that support investment and resource-allocation decisions.
- Strong strategic business-partnering, communication, and influencing skills with the ability to constructively challenge assumptions and translate complex financial analysis into clear recommendations for senior leaders.
Primarily performs work in an office or remote environment and require extended periods of sitting, computer use, and verbal communication. Physical activity is generally limited to occasional standing, walking, repetitive keyboard and mouse use, and light lifting of office materials or equipment up to 10-15 pounds. Employees may occasionally travel or attend meetings in varying office or customer environments.
Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
National Target Base Pay Range: $120,000 - $200,000.
The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $133,000 - $221,000, to reflect the cost of living and market conditions in those areas.
Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.
Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.
This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.
- annual performance bonus
- Medical, dental and vision benefits
- 401K match
- other wellness benefits
We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Bonafide recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.
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