Sr. Manager, Experiential Marketing

You Are Here; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

CSE Brands, LLC is seeking a Sr. Manager of Experiential Marketing to lead client engagement, sponsorship strategy, and the experiential marketing team.

The role requires 6+ years in sponsorship/experiential marketing and 4+ years in management with direct reports, delivering best-in-class activations and ROI-driven campaigns. Based in Atlanta, this in-office position entails leading national/touring activations, partnering with sports & entertainment properties, budgeting, and cross-functional

Qualifications

• Bachelor's degree in marketing or related field
• 6+ years in sponsorship/experiential marketing, agency preferred
• 4+ years in a managerial role with 2+ direct reports
• Proven track record in project management, sponsorship marketing, client interfacing, and ideation
• Experience in experiential marketing projects and consumer engagement
• Ability to work independently and in a cross-functional team
• Strong project management, presentation, and communication skills
• Experience in client/account management and growth of long-term relationships
• Corporate or agency experience required

Responsibilities

• Manage and coordinate workflow for client projects and engagements
• Develop overarching sponsorship and experiential strategy based on objectives
• Lead planning and deployment of national/touring activations
• Collaborate with sports & entertainment assets to maximize assets
• Coordinate with internal teams to ensure consistency across activations
• Create strategic marketing plans with activation plans and ROI recaps
• Lead development of creative experiential marketing solutions
• Work cross-functionally with client departments and agencies
• Utilize agency resources to deliver best-in-class work
• Develop knowledge of client business and properties, including trends
• Manage project team members and their growth
• Develop annual planning; lead internal and external meetings
• Report on project/account activities and status
• Manage department processes, billing, codes, reconciliation
• Develop cost estimates and monitor budgets
• Negotiate vendor contracts; seek growth opportunities

Skills

Project management

Communication skills

Presentation skills

Client relationship management

Team leadership

Cross-functional collaboration

Budgeting & cost management

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Job description

CSE is looking for a Sr. Manager, Experiential Marketing with at least 6+ years of sponsorship and experiential marketing experience to lead client engagement, sponsorship and experiential strategy development, and management of the experiential marketing team.

Responsibilities

• Manage, develop and coordinate workflow for assigned client projects, including new client engagements
• Develop an overarching sponsorship and experiential marketing strategy based on client marketing/business objectives and desired target audience(s)
• Lead planning and deployment of national/touring activations
• Collaborate with sports & entertainment properties to fully execute contractual assets and yield strong results for clients
• Collaborate with internal Account Directors and/or client account teams on project development to ensure consistency across market activations
• Develop strategic marketing plans with sponsorship assets, inclusive of activation plans, creative and content strategy, and recaps showcasing success and ROI
• Lead the development of strategically creative experiential marketing solutions
• Work cross-functionally with client’s various departments and their respective agencies
• Utilize internal agency resources and teams to deliver best-in-class work for clients
• Acquire in-depth knowledge of client business and their sponsored properties, including key issues, competitive situation, and industry trends
• Manage personnel assigned to the client/project team, including team member development and growth
• Collaborate with experiential team members to develop project plans and manage objectives
• Assist with the development of annual planning
• Lead internal cross-functional project meetings and external client status meetings
• Report on project and/or account activities and provide status reports
• Manage departmental processes, oversee internal department accounting (billing, job codes, reconciliation), and manage internal project communication
• Develop cost estimates for client projects, and assemble, recommend, and monitor budgets and expenses to manage realistic expectations for clients
• Oversee and negotiate vendor contracts on behalf of clients
• Seek new opportunities for growth with assigned clients; support account service lead(s) with account management, development and communication

Requirements

• Bachelor’s degree in marketing, management, sports management, or a related field (advanced education is a plus)
• Minimum of 6 years of experience in sponsorship and/or experiential marketing, preferably with an agency
• Minimum of 4 years’ experience in a managerial role, including at least 2 years managing direct reports
• Proven track record, experience, and examples/case studies in project management, sponsorship marketing, client interfacing, and creative ideation
• Proficiency with experiential marketing projects and consumer interaction/engagement
• Ability to work independently and in a cross-functional team environment
• Excellent project management, presentation, and communication skills, with the ability to showcase examples in clear written and verbal formats
• Expert client and account management skills in retaining, managing, and growing long-term relationships
• Corporate or corporate account (agency) experience essential
• Strong organizational and time management skills with the ability to manage multiple projects simultaneously
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
• CSE Experiential team is currently working in an in office environment.

CSE Brands, LLC is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, national origin, disability status, protected veterans status, or any other characteristic protected by federal, state, or local laws, and will not be discriminated against on the basis of disability.