Sr Manager, Event Marketing

Comcast; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Comcast Advertising in New York seeks an experienced leader to drive strategy, planning, execution, and measurement of client experiences and brand events supporting Enterprise Agency sales. You will provide leadership to direct reports, partner with Event Marketing, manage budgets, and align investments with business outcomes.

This role requires flexibility, travel, and occasional after-hours work. A Bachelor's Degree and 7–10 years of relevant experience are expected; competitive total rewards

Qualifications

• Experience leading strategy, planning, execution, and measurement of client experiences and brand events.
• 7–10 years of work experience in event marketing or related field.
• Bachelor's degree preferred or equivalent experience.

Responsibilities

• Develops and executes a portfolio of client experiences and brand events aligned with Agency priorities.
• Direct leadership, coaching, and performance management for direct reports.
• Collaborates with Event Marketing to align priorities, optimize resources, and ensure a consistent client experience.
• Advises Enterprise Agency sales leadership on event strategy, prioritization, budget allocation, and resource planning.
• Oversees a portfolio of client experiences and executive programs aligned to business goals.
• Manages budgeting, invoicing, expense reconciliation, and post-event analysis.
• Provides strategic communications and updates to leadership and partners regarding event strategy and investments.
• Owns annual budget planning and allocation for Ad & Promo funds.
• Identifies opportunities to improve processes, tools, workflows, and measurement practices.
• Exhibits independent judgment and discretion in matters of significance.
• Maintains consistent attendance and reliability.
• Willingness to work nights/weekends and travel as needed.

Skills

Budget Management

Collaboration

People Leadership

Event Marketing Strategy

Taking Initiative

Customer Engagement

Education

Bachelor's Degree

Job description

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

Responsible for leading the strategy, planning, execution, and measurement of a portfolio of client experiences and brand events that support Enterprise Agency sales priorities and business objectives. Provides leadership, coaching, and oversight for direct report while serving as a strategic partner across their team and to Sales leadership, Event Marketing leadership and business partners. Develops and executes event strategies, manages budgets and resources, and ensures alignment between investments and business outcomes. Collaborates across Event Marketing to drive consistency, operational excellence, and best practices while supporting our Operating Principles and delivering significant business impact.

Job Description

Core Responsibilities

• Develops and executes a portfolio of client experiences and brand events that align with Agency priorities, Operating Principles and business initiatives to drive impact.

• Provides direct leadership, coaching, development, and performance management for direct report, fostering a culture of collaboration, accountability, and continuous improvement.

• Collaborates closely with Event Marketing team, to align priorities, optimize resources, share best practices, and ensure a consistent client experience across the event portfolio.

• Serves as the primary event marketing advisor to Enterprise Agency sales leadership, providing recommendations on event strategy, prioritization, budget allocation, and resource planning.

• Oversees a portfolio of client experiences, industry events, and executive programs, ensuring consistency, quality, and alignment to business goals.

• Manages budget tracking, invoice processing, expense reconciliation, post-event analysis, and event reporting to ensure operational accuracy, financial discipline, measurement of impact to inform future investment decisions and event strategy.

• Provides strategic communications and executive-level updates to leadership, stakeholders, vendors, and partners regarding event strategy, performance, investments, and business outcomes.

• Owns annual budget planning, forecasting and allocation for designated Ad & Promo funds to maximize impact and operational efficiency.

• Identifies opportunities to improve processes, tools, workflows, and measurement practices to drive scalability and execution excellence across the Events organization.

• Consistent exercise of independent judgment and discretion in matters of significance.

• Regular, consistent and punctual attendance.

• Must be able to work some nights and some weekends, travel as needed, variable schedule(s) and overtime as necessary.

• Other duties and responsibilities as assigned

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff - be enthusiastic, learner, user and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team - make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Respect and promote inclusion & diversity.

• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Budget Management; Collaboration; People Leadership; Event Marketing Strategy; Taking Initiative; Customer Engagement

Salary:

New York Pay Range: $119,722.62 - $179,583.93

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years