Sr Manager, Engagement Programs

DaVita Kidney Care; Grand Rapids (MI); On-site; USD 100,000 - 147,000; Full time

Job summary

A leading healthcare organization is seeking a Patient Engagement Sr. Manager to enhance and personalize patient experiences using Salesforce Marketing Cloud. This strategic role involves managing sophisticated campaigns, optimizing digital engagement strategies, and leveraging data insights while collaborating with various teams to drive business outcomes.

Benefits

Comprehensive benefits package including medical, dental, and vision

401(k) match

Paid time off

Professional development programs

Qualifications

• 8+ years of experience with Salesforce Marketing Cloud is required.
• Proficiency in HTML/CSS for campaign management.
• Experience with data platforms and B2C marketing best practices.

Responsibilities

• Manage multichannel campaigns across email, SMS, and telephonic platforms.
• Collaborate with stakeholders to deliver targeted marketing strategies.
• Optimize campaign performance using data-driven analysis.

Skills

Effective communication

Relationship building

Data-driven insights

Agile framework experience

Education

Bachelor's degree

MBA or related graduate degree

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Job description

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Posting Date

06/03/2025

330 E Beltline Ave NeSte 310, Grand Rapids, Michigan, 49506-1267, United States of America

At DaVita, we find that our best leaders are those who create an inspiring vision for the future and empowers their team to achieve success. They have always enjoyed tackling difficult problems and believe that the best way to solve them is through collaborative, team efforts. They take ownership of results and instill accountability in those they lead. They are driven, strong communicators, relationship builders, and find real fulfillment in challenging work.

Are you passionate about designing transformative experiences for patients? Our growing patient experience team is looking for unique talent to optimize and reimagine the experiences we deliver. We are looking for a Patient Engagement Sr. Manager to serve as a key subject matter expert for our enterprise use of Salesforce Marketing Cloud to design and deploy complex and sophisticated multichannel patient journeys.

As a Patient Engagement Sr. Manager, you will manage the technical design and deployment of multi-channel campaigns, including website, emails, SMS, and telephonic, designed to deliver personalized experiences while driving business results. The ideal candidate will have deep understanding of Salesforce Marketing Cloud, and Data Cloud to build audience segments and drive journey development within an agile framework.

This is a highly visible role at the forefront of DaVita’s focus on patient-centered care.

Essential Duties & Responsibilities

• Managing our Salesforce Data Cloud and Marketing Cloud platform, administrating, developing and executing marketing campaigns, and patient journeys.
• Set up and execute campaigns, including email, SMS, auto dialers, etc. to DaVita patients.
• Manage the administration and configuration of Salesforce Marketing Cloud, ensuring appropriate user access and
• successful email deliveries.
• Optimize email campaigns and ad hoc communications using A/B testing, analysis, and other tools to increase click-through rates.
• Apply agile frameworks to campaign development and deployment, enabling flexibility, rapid iterations, and continuous improvement.
• Monitor and troubleshoot database issues, including automated data syncs, ad-hoc imports, and data extensions.
• Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, nurture/reactivation programs, and customer success communications.
• Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability standards, personalization, and mobile rendering.
• Continuously optimize campaigns based on data-driven insights, leveraging patient segmentation, automation, and personalization techniques.
• Report on campaign results, providing insights and data-driven recommendations to the Product organization.
• Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns.
• Enhance, optimize, and document marketing automation processes to scale execution, reporting, and testing practices effectively.
• Campaign requirements and data discovery to enable use cases
• Lead the configuration of campaign reporting, results, and insights.
  
  

Specialized Experience, Education, Training, Or Qualifications

• Bachelor's degree required, MBA or other related graduate level degree a plus.
• 8+ years of experience with Salesforce Marketing Cloud (Marketing Cloud Administrator Certification)
• Proficiency in HTML/CSS; ability to create and code
• 3+ years’ experience managing individuals.
• Deep understanding of Marketing Cloud, SMS, and email campaigns
• Proficient in data platforms, specifically CDPs, CRM, MDM, channel communication delivery tools, material delivery, campaign management strategy, and communication fulfillment platforms.
• Knowledgeable about B2C marketing automation and operations best practices.
• Experience working within an agile framework, enabling iterative campaign development and deployment.
• Ability to build strong relationships across multiple lines of business
• Experience in using data to derive insights, produce regular reporting, and perform A/B testing
• Experience with Agile framework is preferred
  
  

Critical Competencies:

• Effective communication, facilitation, presentation, and interpersonal skills.
• Natural talent to build relationships
• Self-motivated, collaborative, responsive, and organized.
• Ability to meet to work well in a fast-paced environment, under tight deadlines and handle multiple priorities.
• Strategic thinker, challenging the status que and continuously identifying and driving improvements.
• Is “hands on” in the solution and is comfortable engaging in technical conversations with strategists, marketers, data architects, and engineers.
• Passionate about patient experience
• Can adapt to an iterative build out mindset where full capabilities of SFMC will be rolled out over time.
• Can interpret and translate metrics into insightful analysis to drive changes for future campaign design.
• Attracts, develops, and retains talent within their lane.
  
  

CERTIFICATES, LICENSES, AND REGISTRATIONS

Salesforce data cloud and Marketing cloud certifications

Travel And Time Requirements

Travel: Variable but usually minimal (determined by project needs to be in a specific location for successful delivery)

Nights/Weekends: Variable but usually minimal (determined by project needs for go-live outside of core business hours)

What We’ll Provide:

More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace, backup child and elder care, maternity/paternity leave and more
• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.
  
  

At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.

This position will be open for a minimum of three days.

Salary/ Wage Range

$100,000.00 - $147,000.00 / year

If a candidate is hired, they will be paid at least the minimum wage according to their geographical jurisdiction and the exemption status for the position.

• New York Exempt:
• New York City and Long Island: $64,350.00/year
• Nassau, Suffolk, and Westchester counties: $64,350.00/year
• Remainder of New York state: $60,405.80/year New York Non-exempt:
• New York City and Long Island: $16.50/hour
• Nassau, Suffolk, and Westchester counties: $16.50/hour
• Remainder of New York state: $15.50/hour Washington Exempt: $77,968.80/year Washington Non-exempt:
• Bellingham: $17.66/hour
• Burien: $21.16/hour
• Unincorporated King County: $20.29/hour
• Renton: $20.90/hour
• Seattle: $20.76/hour
• Tukwila: $21.10/hour
• Remainder of Washington state: $16.66/hour
  
  

For location-specific minimum wage details, see the following link: DaVita.jobs/WageRates

Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits. Learn more at https://careers.davita.com/benefits

Colorado Residents: Please do not respond to any questions in this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Hospitals and Health Care

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