Sr. Manager, Education: e.l.f. Hair & e.l.f. POP

e.l.f. Beauty; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Equity

Bonus eligible (up to 200% of target)

Flexible time off

Half-day Fridays (year-round)

Hybrid work (3 days in, 2 at home)

Job summary

e.l.f. Beauty is redefining beauty education for its hair, fragrance, and body care lines. We seek a bold, on-camera education leader who can turn category expertise into engaging, AI- discoverable content and live shopping experiences that educate, entertain, and convert audiences.

You will build global education programs, partner with global markets and retailers, and craft content that translates product science into trusted consumer knowledge and community engagement.

Qualifications

• 6-8 years of experience across beauty education, product training, content, and social commerce.
• Deep haircare category knowledge with understanding of ingredients, formulations, efficacy, usage, and routines.
• Excellent written and verbal communication; strong content storytelling.
• Comfortable on-camera hosting and live shopping formats.
• Curious about AEO, GEO, and AI-powered discovery and how technologies shape education and discovery.

Responsibilities

• Build a global education engine across hair, fragrance, and body care; localize programs with global markets and retail partners.
• Translate product science into education content; create PDP videos, tutorials, consumer Q&As, and other educational content.
• Be the face of the brands at creator, influencer, press, consumer, and retail events; collaborate on earned media opportunities.
• Connect education to AI-powered discovery using SEO, AEO, and GEO; localize long-form educational content for local audiences.
• Translate product benefits into platform-native content across social, CRM, and experiential touchpoints to drive discovery and purchase.
• Elevate retail education with training materials for retail associates, field teams, TikTok affiliates, and LIVE hosts.
• Lead LIVE shopping experiences with the Social and Live Commerce teams; create tutorials and storytelling that makes discovery shoppable.
• Stay ahead of shifts in social commerce and emerging technologies; test formats and turn insights into growth.

Skills

Education strategy

Content creation

Live commerce

AI-powered discovery

Cross-functional leadership

On-camera hosting

SEO/AEO/GEO

Storytelling

Tools

SEO

AEO

GEO

PDP videos

Job description

About the Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Role Overview:

This isn't your traditional education role. As we build and scale e.l.f. Hair and e.l.f. POP, we're reimagining how consumers discover, experience, and shop beauty in an increasingly connected world.

We're looking for a forward-thinking, hands-on education leader who lives at the intersection of product, content, and commerce. You know how to turn category expertise into scroll-stopping, AI-discoverable content and engaging LIVE shopping experiences, creating education that entertains, builds community, and drives conversion.

This is an opportunity to redefine what education can do for a brand, challenge the status quo, and bring it to life the e.l.f. way: with bold ideas, a kind heart, and plenty of energy.

What You'll Do:

• Build a global education engine: Develop and execute education strategies, tools, and training programs across hair, fragrance, and body care. Partner with global markets and retail partners to localize programs, unlock event opportunities, and drive product knowledge and sell-through.
• Make product expertise our superpower: Become a go-to haircare expert, translating product science into clear, compelling education that builds community trust and confidence. Partner with Brand, Product Innovation, and Integrated Marketing and Communication (IMC) to bring product expertise to life through PDP videos, tutorials, consumer Q&As, Reddit AMAs, and other educational content.
• Be the face of our brands:Represent our brands at creator, influencer, press, consumer, and retail events. Partner with IMC on earned media opportunities, interviews, and editorial features, serving as a trusted voice that builds product credibility and brings our brand personality and values to life.
• Connect education to AI-powered discovery:Apply SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to strengthen our visibility across search and AI-powered discovery. Partner with global markets and translation agencies to develop and localize long-form educational content for local audiences and search behaviors.
• Turn education into content that converts:Translate product benefits, innovations, and brand campaigns into engaging, platform-native educational content across social, CRM, and experiential touchpoints, driving discovery, engagement, and purchase.
• Elevate retail education:Develop training materials and launch programs that equip retail associates, field teams, TikTok affiliates, and LIVE hosts with the knowledge and confidence to recommend our products.
• Level up the LIVE game:Partner with Social and Live Commerce teams and agencies to deliver engaging livestream shopping experiences. Get in front of the camera to bring products to life through tutorials, demonstrations, and compelling storytelling that makes discovery shoppable.
• Keep disrupting:Stay ahead of shifts in social commerce, creator culture, and emerging technologies. Test new formats, learn quickly, and turn consumer, creator, and platform insights into new ways to educate, engage, and drive growth.

Who You Are:

• First and foremost, you're a bold disruptor with a kind heart, just like everyone at e.l.f.
• 6-8 years of experience across beauty education, product training, content, and social commerce with a proven ability to translate category expertise into business impact — driving discovery, engagement, conversion, and retail sell-through.
• You bring deep haircare category knowledge and can confidently speak to ingredients, formulations, efficacy, usage, and routines. You're ready to hit the ground running and elevate how our teams and consumers understand haircare. Fragrance and body care knowledge is a plus.
• You're a natural on camera, comfortable hosting or supporting LIVE shopping experiences, and know how to make product education entertaining, authentic, and accessible.
• You're an exceptional written and verbal communicator and a true content storyteller who can make complex product information clear, engaging, and credible across audiences and formats.
• You're curious about AEO, GEO, and AI-powered discovery, and excited to explore how emerging technologies are changing the way consumers find, discover, and learn about products.
• You build strong cross-functional relationships and know how to bring Brand, Product Innovation, IMC, Sales, Connected Commerce, and external partners together around shared goals.
• You're equally comfortable setting a strategic vision and rolling up your sleeves to execute. You move at e.l.f. speed, embrace ambiguity, and know when to test, learn, and pivot.
• You're humble, hungry, entrepreneurial, and energized by the opportunity to build and scale something new.

$110,000 - $140,000 a year

The base salary range for this roleislisted above.

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.'s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company's discretion

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors' discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.