Sr. Manager, DTC Loyalty and Ecommerce

Ste. Michelle Wine Estates; Woodinville (WA); On-site; USD 83,000 - 108,000; Full time

Benefits offered by this job

Health Insurance

Paid Vacation & Holidays

401(k) with Employer Match

Employee Wine Discounts

Job summary

Ste. Michelle Wine Estates seeks a Sr. Manager of DTC Loyalty and Ecommerce to oversee wine club operations and drive the direct-to-consumer ecommerce strategy. You will lead memberships, retention, campaigns, fulfillment, and cross-functional collaboration across onsite and digital channels.

The role partners with Retail Operations, DTC Operations, Events and Marketing to ensure an omni-channel consumer experience, while managing budgets, timelines, and strategic initiatives for revenue growth.

Qualifications

• 5+ years of progressive experience in direct to consumer, wine club, ecommerce and digital marketing.
• Proven track record of driving revenue growth in subscription or membership models.
• Experience leading ecommerce platforms, CRM systems, and marketing automation tools.

Responsibilities

• Develop and execute strategic plans to increase profits in the club and ecommerce channels.
• Grow direct-to-consumer base across all channels.
• Increase wine club membership and optimize conversion across DTC channels.
• Lead email and digital marketing initiatives to grow lists and revenue.
• Coordinate with cross-functional teams for a seamless omnichannel experience.

Skills

DTC leadership

Ecommerce strategy

Digital marketing

Omnichannel retail

Strategic planning

Education

Bachelor's degree

Master's degree preferred

Tools

CRM systems

Marketing automation

Ecommerce platforms

Job description

A Sr. Manager, DTC Loyalty and Ecommerce position in Woodinville, WA is available at Chateau Ste. Michelle. The Sr. Manager, DTC Loyalty and Ecommerce is a strategic and results-driven leader responsible for overseeing all wine club operations and directing the wineries direct-to-consumer (DTC) ecommerce strategy. This role will be responsible for driving revenue growth through wine club acquisition, retention, and engagement initiatives while elevating both onsite and digital consumer experiences. The Sr. Manager of DTC Loyalty and Ecommerce will lead the full cycle of the wine club program including membership growth, reducing attrition, loyalty programming, campaign execution, fulfillment coordination and cross-functional collaboration.

In addition, this role oversees the winery's ecommerce channel guiding digital strategy to grow mailing lists, improve conversion rates, AOV and overall consumer base and channel. This role will partner closely with Retail Operations, DTC Operations, and the Events and Marketing teams to ensure a seamless omni-channel experience.

This is a fulltime position that requires flexibility to adjust workdays to include weekends and evenings as needed for onsite events, pickup parties, concerts, and support of the onsite club team. The role is primarily onsite, with one remote workday per week.

Ste. Michelle Wine Estates is the largest wine company in the Pacific Northwest, and among the largest premium wine companies in the U.S, with roots dating back to 1933. Throughout our 90+ year history, what has remained constant is our unwavering commitment to quality, service to our customers, and connection with our community. We are proud that our award-winning wines farmed in Oregon and Washington are an expression of all the best things about the Pacific Northwest - the spirit of people, the abundance of the land, and the excellence-driven culture. Our distinctive portfolio of wines, including Chateau Ste. Michelle, 14 Hands, Columbia Crest, Intrinsic, Liquid Light, Northstar, and Spring Valley Vineyard, are enjoyed across the U.S. and distributed in over 100 countries.

Sr. Manager, DTC Loyalty and Ecommerce job responsibilities include:

• Develop and execute strategic business plans to increase profits in the club and ecommerce channels.
• Increase overall direct-to-consumer base across all channels.
• Increase wine club membership across all Ste. Michelle brands.
• Develop and execute an innovative strategy of forward thinking for wine club membership to appeal to all consumers.
• Plan and execute club specific marketing plans for private client sales, as well as ecommerce.
• Increase wine club membership conversion across DTC channels.
• Report on and analyze club enrollment, attrition, and benefit offerings across multiple brands.
• Serve as the main point of contact for Guest Services Managers on questions or concerns relating to wine club management.
• Review current digital platform functionality and look for opportunities to engage club members.
• Manage fulfillment calendar and wine selection planning process.
• Partner with DTC Inventory and Logistics, winemaking team, and brand managers to develop wine allocations for future fulfillments.
• Provide operational support for club runs, problem orders, and service-related communications.
• Provide marketing support for all club communications, including email marketing and managing newsletter development.
• Direct the DTC ecommerce strategy to grow digital revenue, increase conversion rates, and improve AOV.
• Lead email and digital marketing initiatives focused on list growth, customer acquisition, reengagement and revenue generation.
• Partner with Marketing to align on digital campaigns with tasting room promotions.
• Assist in the planning and coordination of club events.

Physical Requirements:

• Able to lift and carry up to 50 pounds.
• Able to stand for extended periods of time.
• Ability to sit for extended periods of time at a desk.

Position Requirements:

• Must be at least 21 years of age with high school diploma or equivalent.
• Class 12 MAST Permit and Food Handler's Permit required.
• Bachelor's degree required.
• Master's degree preferred.
• Valid Driver's License required.
• Five (5) or more years of progressive experience in direct to consumer, wine club, ecommerce and digital marketing.
• Proven track record of driving measurable revenue growth in a subscription based or membership driven model.
• Experience in leading ecommerce platforms, CRM Systems, and marketing automation tools.
• Strong understanding of omni-channel retail strategy and integration of the onsite hospitality.
• Strong organizational skills, including exceptional attention to detail and an aptitude for analytical thinking.
• Computer literate with extensive experience with Microsoft Office Suite (i.e. Word, Excel, PowerPoint, etc.) required.
• Experience in forecasting and managing profit and loss (P&L) statements.
• Must be able to work in a fast-paced environment where last minute changes are critical to the program's success.
• Ability to work independently, think creatively, solve problems and take initiative.
• Proven ability to communicate and partner with various departments or groups within an organization.
• Copywriting experience preferred.
• Deep understanding of premium hospitality standards and customer experience best practices.
• Wine industry experience preferred with understanding of DTC compliance and regulations strongly preferred.
• Must be hands-on and have the ability to handle multiple tasks simultaneously.
• Available for limited business travel (up to 20-30%).
• History of responsible us of alcohol and other appropriate conduct as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies.

Your Compensation:

$83,374.00 - $108,319.00 per year based upon relevant experience.

Benefits of working with Ste. Michelle Wine Estates:

Our Total Rewards programs are designed to attract, motivate, and retain talented, curious people with a passion for innovation, collaboration, continuous improvement, and growth. We offer leading programs that inspire and reward superior performance and foster an inclusive, diverse, and healthy workforce.

• Health Care Coverage including medical, dental, vision & prescription - eligible on date of hire for full-time employees
• Paid Vacation & Holidays
• 401(k) with Employer Match and Supplemental Contribution
• Employee Wine Discounts

Culture at Ste. Michelle:

We Challenge: We are driven to succeed in everything we do, and we challenge ourselves and our team to perform at the highest level.

We Care: We put people first - our team, our consumers, our customers, our communities.

We Collaborate: We believe there is nothing we can't accomplish - together - and we believe lifting up those around us is essential to achieving both individual and collective success.

Harvest your potential, Uncork the possibilities!

Ste. Michelle Wine Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Education

• Bachelors (required)
• High School (required)