Sr. Manager, Direct to Patient Marketing - Content

Alcon; Fort Worth (TX); On-site; USD 130,000 - 170,000; Full time

Job summary

Alcon in Fort Worth, TX is seeking a Sr. Manager, Direct-to-Patient Marketing - Content to lead strategy, development, and optimization of consumer-focused content across the patient journey.

This onsite role requires expertise in content marketing, brand storytelling, and AI-enabled content creation to drive awareness and conversion. You will manage cross-functional collaboration with Brand, Channel, and Digital marketing teams, build scalable content systems, and guide agency partners to

Qualifications

• Bachelor's Degree or Equivalent years of directly related experience (or high school +15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)
• 7 Years of Relevant Experience
• The ability to fluently read, write, understand and communicate in English
• Travel requirements: 15%
• Relocation/Sponsorship Assistance: Not Available

Responsibilities

• Identify content needs and establish a content roadmap across the consumer journey, addressing both barriers and motivators
• Leverage category insights, consumer behavior trends, and digital marketing expertise to develop messaging and creative for direct-to-patient campaigns
• Create scalable content systems that can support multiple campaigns, audiences, and channels
• Collaborate with Brand, Channel, and Digital marketing leads to ensure clarity and consistency in consumer activations and B2B2C communications
• Deliver consumer asset packages to retail marketing leads for in-channel execution
• Manage internal and external creative agency partners to ensure timelines and budgets are met and assets meet customer and legal requirements
• Utilize AI tools as a content marketing accelerator

Skills

Content marketing

Brand storytelling

Consumer messaging

Creative development

Digital content strategy

Influencer content

Content analytics

AI-enabled content creation

Education

Bachelor's degree or equivalent

Job description

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Sr. Manager, Direct-to-Patient Marketing - Content supporting the US Vision Care Lens Marketing Team, you will lead the strategy, development, and optimization of consumer-focused content that drives awareness, engagement, and conversion across the patient journey. This onsite role in Fort Worth, Texas is ideal for a leader with expertise in content marketing, brand storytelling, consumer messaging, creative development, digital content strategy, influencer content, content analytics, and AI-enabled content creation, who is passionate about delivering meaningful customer experiences through compelling and data-driven content.

In this role, a typical day will include:

• Identify content needs and establish a content roadmap across the consumer journey, addressing both barriers and motivators
• Leverage category insights, consumer behavior trends, and digital marketing expertise to develop messaging and creative for direct-to-patient campaigns
• Create scalable content systems that can support multiple campaigns, audiences, and channels
• Collaborate with Brand, Channel, and Digital marketing leads to ensure clarity and consistency in consumer activations and B2B2C communications
• Deliver consumer asset packages to retail marketing leads for in-channel execution
• Manage internal and external creative agency partners to ensure timelines and budgets are met and assets meet customer and legal requirements
• Utilize AI tools as a content marketing accelerator

WHAT YOU'LL BRING TO ALCON:

• Bachelor's Degree or Equivalent years of directly related experience (or high school +15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)
• 7 Years of Relevant Experience
• The ability to fluently read, write, understand and communicate in English
• Travel requirements: 15%
• Relocation/Sponsorship Assistance: Not Available

Preferred

• Experience in healthcare, medical device, consumer health, vision care, or another regulated industry.
• Experience supporting direct-to-consumer (DTC), direct-to-patient, consumer engagement, or customer journey marketing initiatives.
• Experience developing and executing content strategies across paid, owned, earned, social, digital, and retail partner channels.
• Demonstrated experience creating consumer-centric messaging, brand storytelling, and content frameworks that drive awareness, engagement, consideration, and conversion.
• Experience leading creative development and content production in partnership with internal creative teams, agencies, and external partners.
• Experience leveraging consumer insights, audience segmentation, social listening, and behavioral trends to inform content strategy and optimize performance.
• Experience managing creative, social, influencer, or digital agencies, including timelines, budgets, and asset development.
• Experience developing content strategies for Gen Z, Millennial, or emerging consumer audiences across digital and social platforms.
• Strong ability to translate consumer, cultural, and audience insights into compelling content experiences and actionable recommendations.
• Demonstrated success influencing cross-functional stakeholders and leading complex content initiatives within a fast-paced environment.

How to Thrive at Alcon:

• Benefit from working in a highly collaborative and diverse environment where your contribution is valued.

• Alcon provides a robust benefits package including health, life, retirement, paid time off, and much more!

• Join Alcon's mission to provide top-tier, innovative products and solutions that enhance sight, enhance lives, & help others "See Brilliantly!"\

Alcon Careers

See your impact at alcon.com/careers

ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [e-mail] and let us know the nature of your request and your contact information.