Sr Manager, Digital - Home Entertainment

Samsung; Plano (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Samsung Electronics America, Inc. seeks a Sr. Manager, Digital to drive the Home Entertainment digital presence on samsung.com. You will own marketing landing pages, localize content, and lead full-funnel performance reporting with a strong analytics backbone.

The role partners with eCommerce, SEO/GEO, and brand teams to deliver engaging experiences across TV, Audio, Monitor, and Memory categories, guiding regional campaigns and launches in a fast-paced, matrixed environment.

Qualifications

• Content strategy and digital marketing expertise.
• Ability to lead data-driven marketing analytics.

Responsibilities

• Own HE marketing landing pages end-to-end; localize content for the region; track performance and engage customers.
• Lead full-funnel digital marketing reporting and forecasting with a metrics-driven approach.
• Collaborate with SEO/GEO, eCommerce, and brand teams to plan regional campaigns and launches.
• Directly manage and coach digital contractors/analysts in a fast-moving, matrixed environment.

Skills

Content strategy

Digital marketing

Marketing analytics

Job description

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

Role Overview

The Sr. Manager, Digital is a marketing-led digital role responsible for the brand, content, and performance expression of Samsung's Home Entertainment (HE) business on samsung.com. This person sits alongside the eCommerce team as a strategic partner, owning the marketing, content, SEO/GEO, customer journey, and performance-reporting layers that drive awareness, engagement, and conversion across TV, Audio, Monitor, and Memory categories.

The Sr. Manager will lead day-to-day execution across marketing landing pages, seasonal and product launches and full-funnel digital performance reporting and forecasting.

The ideal candidate combines big-picture content and channel strategy with sharp attention to execution detail and a strong quantitative/analytical foundation. They are equally comfortable influencing senior stakeholders without direct authority, directing agency partners toward measurable outcomes, building and interpreting performance dashboards, and rolling up their sleeves to get work done in a fast-moving, highly matrixed environment.

Primary Responsibilities

• Digital Marketing & Site Ownership
  • Own HE marketing landing pages end-to-end: adapting and localizing creative direction provided for the region, managing content updates, bug logging, and performance reporting with a focus on engagement and consumer journey progression.
  • Ensure all site merchandising is aligned to global direction and on-brand, employs regional digital best practices, and has clearly defined KPIs including continuation rate, engagement rate, and page-to-PDP progression.
  • Lead regional localization and adaptation of global direction across HE teams, producing fit-for-purpose, consumer-centric copy and content that drives traffic, supports conversion, and reflects the appropriate stage of the consumer journey.
  • Understand key product features, reasons to buy, and model differentiation across HE categories to ensure content accuracy and competitive relevance.
  • Collaborate with the SEO and GEO lead on content roadmap across all Home Entertainment categories, balancing short-term execution with long-term organic visibility.
• Digital Marketing Reporting, Analytics & Forecasting
  • Lead full-funnel channel marketing reporting for all HE categories, building weekly, monthly, and quarterly views of digital marketing performance against financial forecasts, and reporting on achievement rate.
  • Develop and execute a comprehensive web analytics data strategy to track collective channel performance for s.com, in deep partnership with the HE Digital s.com Marketing team on site content strategy and information architecture.
  • Report on quantitative data and qualitative analysis of website content and experience KPIs (e.g., continuation rate, conversion rate, engagement rate) within core analytics products and tools.
  • Lead, collaborate, and participate in highly functional, agile cross-functional analytics and data teams; develop analytics project plans and manage stakeholder participation and contributions.
• Brand & Cross-Functional Collaboration
  • Define asset requirements, communicate channel and format needs, and ensure all creative inputs meet fit-for-platform standards for samsung.com.
  • Partner closely with the eCommerce team (not reporting into it) to align on UX best practices, landing page experience, and category performance.
  • Collaborate with Category Managers and internal stakeholders to plan and execute major seasonal and product launch campaigns, ensuring clear briefs, prompt communication, and on-time delivery.
  • Understand the competitive retail landscape; proactively seek market knowledge and share competitive insights and category trends with cross-functional partners.
• Team Leadership
  • Directly manage and develop a team of digital contractors/analysts, providing clear direction, quality review, and ongoing coaching.
  • Model strong project management discipline: prioritizing across competing deadlines, identifying process efficiencies, and clearly communicating status back to key stakeholders.

Required Skills

Content strategy and digital marketing expertise, with a demonstrated ability to connect brand storytellin