Senior Digital Home Entertainment Marketing Lead

Samsung Electronics

Plano (TX)

On-site

USD 140,000 - 190,000

Full time

12 days ago

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Job summary

Samsung Electronics America, Inc. is seeking a Sr. Manager, Digital to lead brand, content, and performance delivery for Samsung HE on samsung.com. You will partner with the eCommerce team to drive awareness, engagement, and conversion across TV, Audio, Monitor, and Memory categories.

The role requires strong analytical capabilities, stakeholder influence, and the ability to manage agency partners, build dashboards, and deliver fast, data-driven results in a highly matrixed environment.

Qualifications

Bachelor’s degree in a related field.
8–10 years of experience in digital marketing, content strategy, or analytics at CE/retail/DM brands with owned-channel presence.
Demonstrated experience managing SEO strategy and agency partnerships with measurable results.
Hands-on experience with web analytics reporting, forecasting, and dashboarding (Tableau/Power BI, Adobe Analytics, Tealium).
Track record of managing cross-functional launch campaigns with multiple stakeholders.
Experience developing and mentoring junior team members.

Responsibilities

Own HE marketing landing pages end-to-end with regional localization and content updates.
Define KPIs and oversee performance reporting for engagement and conversion.
Lead full‑funnel digital marketing reporting and forecast across HE categories.
Develop web analytics strategy and collaborate with HE digital marketing teams.
Collaborate with eCommerce and category teams on UX, merchandising, and launches.
Manage and coach a team of digital contractors/analysts.