Sr. Manager, Digital Commerce- Retailer Media

Careismatic Brands; United States; Remote; USD 140,000 - 145,000; Full time

Benefits offered by this job

401(k)

Flexible spending account

Health insurance

Life insurance

Paid time off

Vision insurance

Job summary

Careismatic Brands is seeking a Senior Manager, Digital Commerce- Retailer Media to build, deploy, and optimize paid media investment across our retailer partner ecosystem. You’ll start with Amazon and Walmart and scale as we expand to additional platforms.

Reporting to the VP, Marketplace, you’ll own budget, drive strategy, and deliver measurable returns, crafting campaigns that connect media decisions to brand and category outcomes.

Qualifications

• 5+ years of hands-on retailer media experience across platforms.
• Direct budget ownership and accountability for returns.
• Working knowledge of Walmart Connect or similar retailer media platforms.
• Strong analytics, fluent in ROAS, TACoS, NTB, impression share.
• Experience managing multi-brand or multi-category portfolios.
• Ability to work cross-functionally and execute independently.

Responsibilities

• Develop and execute retailer media strategies across Amazon, Walmart, and emerging platforms.
• Build, launch, and optimize Sponsored Products, Brands, and Display campaigns.
• Manage campaigns daily with performance data to improve efficiency and revenue.
• Scale successful campaigns while maintaining profitability and targets.
• Evaluate DSP and other media solutions aligned to business objectives.
• Own retailer media budgets and investment strategies.
• Monitor KPIs like ROAS, TACoS, NTB, and share of voice.
• Partner with cross-functional teams to align media with launches and inventory.
• Apply test-and-learn approaches to audience targeting and bidding.

Skills

Retail media experience

Amazon Advertising

Budget ownership

Walmart Connect

DSP experience

Analytics & metrics

Multi-brand portfolio

Cross-functional teamwork

Self-directed execution

Tools

Amazon Advertising platform

Walmart Connect platform

DSP platforms

Job description

United States, Remote

Careismatic Brands outfits our community of care through our portfolio of market-leading brands that meet the diverse needs of healthcare professionals worldwide. We are one piece of a larger community of those who are and are cared for. Whether it’s medical professionals or the patients they serve, we are inspired by those who wear our uniforms every day. We have an outstanding opportunity for a Senior Manager, Digital Commerce- Retailer Media to build, deploy, and optimize paid media investment across our retailer partner ecosystem. You will start with Amazon and Walmart and scale as we expand to additional platforms.

Reporting to the VP, Marketplace, this is an individual contributor role built for someone who is genuinely expert in the craft — deep in the platforms daily, fluent across sponsored and programmatic media types, and able to connect media decisions to business outcomes at the brand and category level. You don’t just run campaigns. You build the strategy, own the budget, and drive measurable returns.

This is a full-time remote role.

Salary Range: $140,000-$145,000

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Remote
• Prolonged periods of sitting at a desk and working on a computer
• Primarily working on EST zone with flexibility for PST zone

What Your Day Looks Like

• Develop and execute retailer media strategies across Amazon, Walmart, and emerging marketplace platforms.
• Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and other retail media campaigns aligned to brand and category objectives.
• Manage campaigns daily, leveraging performance data to improve efficiency, drive revenue growth, and maximize return on ad spend.
• Identify opportunities to scale successful campaigns while maintaining profitability and performance targets.
• Evaluate and deploy DSP and other advanced media solutions when they support business objectives.

Budget Ownership & Performance Management

• Own retailer media budgets across platforms, brands, and campaign types.
• Develop investment strategies and allocate spend based on performance trends, growth opportunities, and business priorities.
• Monitor and analyze key performance metrics including ROAS, TACoS, New-to-Brand (NTB), impression share, and share of voice.
• Deliver actionable insights and recommendations that improve media effectiveness and drive measurable business outcomes.
• Adjust spending, bidding, and campaign structures to optimize performance against revenue and profitability goals.

Platform Expansion & Capability Building

• Lead retailer media strategy development for new marketplace platforms as the business expands.
• Build scalable media frameworks, processes, and measurement methodologies for emerging retail media channels.
• Establish performance benchmarks and reporting standards across retailer ecosystems.
• Integrate new platforms into a consolidated retailer media strategy and performance model.

Cross-Functional Partnership

• Partner closely with Marketplace, Content, Supply Chain, and Commercial teams to align media investments with broader business priorities.
• Coordinate media strategies around product launches, promotional events, seasonal opportunities, and inventory availability.
• Leverage insights from paid media performance to inform content, assortment, and marketplace growth initiatives.
• Drive alignment between paid and organic marketplace strategies to maximize total marketplace performance.

Performance Analysis & Optimization

• Analyze campaign, category, and brand-level performance to identify growth opportunities and optimization priorities.
• Translate complex data into clear performance narratives and strategic recommendations for business stakeholders.
• Stay current on retailer media best practices, platform enhancements, and industry trends to continually improve program effectiveness.
• Apply a test-and-learn mindset to refine audience targeting, bidding strategies, creative approaches, and campaign structures.

What We’re Looking For

• 5+ years of hands‑on retailer media experience (Amazon, Walmart, Target, etc.), with deep expertise in Amazon Advertising — Sponsored Products, Sponsored Brands, and Sponsored Display. DSP experience is a plus, not a requirement.
• Direct budget ownership experience — you’ve managed meaningful spend, built the allocation strategy, and been accountable for the returns.
• Working knowledge of Walmart Connect or comparable retailer media platforms; comfort building media programs on platforms you haven’t yet mastered.
• Strong analytical foundation: fluent in the metrics that matter (TACoS, ROAS, NTB, impression share) and able to build a performance narrative from raw data.
• Experience operating across a multi‑brand or multi‑category portfolio, with an understanding of how to tailor media strategy to different brand objectives and competitive contexts.
• Comfortable working cross‑functionally — you understand how media connects to content, promotions, and inventory, and you factor that context into your decisions.
• Self‑directed and execution‑oriented; able to build and run a media program without heavy oversight in an environment that’s still maturing its infrastructure.

What’s In It For You

• 401(k)
• Flexible spending account
• Health insurance
• Life insurance
• Attractive Paid time off
• Vision insurance

At Careismatic Brands, we believe in the power of care. It’s the force that drives and inspires us, inside our company and out in the world. It’s why we strive to maintain a diverse and inclusive organization – an ever‑evolving imperative - where everyone feels respected, valued, and empowered to bring their ideas and perspectives forward.

Careismatic embraces the differences that make our organization unique. We are strengthened by diversity in all its forms – including but not limited to race, religion, ethnicity, age, national origin, gender identity, and sexual orientation.