Manager, Commerce Media

WPP Media Limited; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work environment

Job summary

WPP Media Limited seeks a Manager, Commerce Media to drive planning, execution, and optimization of retail media campaigns across top platforms. You will analyze performance data, present strategic recommendations, and lead a team to deliver measurable outcomes for diverse clients.

You will partner with analytics, strategy, and account teams to translate client goals into actionable media plans, ensuring high-quality deliverables within a hybrid work model.

Responsibilities

• Develop and manage full-funnel commerce media strategies across Walmart, Instacart, Roundel, Kroger, and other networks.
• Lead campaign planning, activation, optimization, and performance analysis to hit client objectives.
• Translate client goals into actionable media recommendations across onsite, offsite, display, video, and DSP tactics.
• Stay informed on emerging retail media capabilities and beta opportunities to enhance strategies.
• Adapt campaigns based on retailer capabilities, client priorities, and marketplace dynamics.
• Analyze campaign performance across platforms and identify optimization opportunities.
• Develop clear, concise insights translating data into business recommendations.
• Lead weekly, monthly, quarterly, and wrap-up reporting.
• Establish KPIs aligned to client objectives and track trends.
• Communicate results and strategic implications to clients and stakeholders.
• Build strong client relationships through proactive communication and leadership.
• Coach and develop a team of commerce media professionals.
• Provide training on platform best practices, strategy, and campaign management.
• Support career development with feedback and performance reviews.
• Foster a collaborative, high-performing team with quality deliverables.
• Maintain strong project management across multiple clients and deadlines.
• Create scalable processes to improve efficiency and campaign quality.
• Ensure attention to detail in complex campaigns and reporting structures.
• Collaborate with analytics, strategy, brand, creative, and account teams for integrated solutions.

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Manager, Commerce Media

Position Overview

We are seeking a highly motivated and experienced Manager, Commerce Media to lead the planning, execution, optimization, and reporting of retail media campaigns across key commerce platforms (Walmart Connect, Instacart, Roundel, etc.).

This role requires a strategic thinker who is equally comfortable operating in-platform, analyzing performance data, presenting recommendations to clients, and leading a team. The successful candidate will thrive in a fast-paced environment, adapt quickly to the evolving retail media landscape, and drive strong business outcomes for clients through data-driven decision making.

Key Responsibilities

Commerce Media Strategy & Execution

• Develop and manage full-funnel commerce media strategies across Walmart, Instacart, Roundel, Kroger, and other retail media networks.
• Lead campaign planning, activation, optimization, and performance analysis to achieve client business objectives.
• Translate client goals into actionable media recommendations across onsite, offsite, display, video, and DSP tactics.
• Stay informed on emerging retail media capabilities, beta opportunities, and industry trends, proactively incorporating new solutions into client strategies.
• Adapt campaign strategies and recommendations based on changing retailer capabilities, client priorities, and marketplace dynamics.

Analytics & Performance Reporting

• Analyze campaign performance across multiple retail media platforms and identify optimization opportunities.
• Develop clear, concise, and actionable insights that translate data into meaningful business recommendations.
• Lead reporting efforts including weekly, monthly, quarterly, and campaign wrap-up presentations.
• Establish measurement frameworks and KPIs aligned to client objectives.
• Utilize data to identify trends, opportunities, and risks while proactively recommending strategic adjustments.

Client Management & Presentations

• Serve as a trusted advisor to clients through regular performance reviews, strategic planning sessions, and business updates.
• Present campaign results, optimization recommendations, testing opportunities, and future strategies to clients and internal stakeholders.
• Effectively communicate both tactical execution details and broader strategic implications.
• Build strong relationships with clients through proactive communication, responsiveness, and thought leadership.

Team Leadership & Development

• Manage, mentor, and develop a team of commerce media professionals.
• Provide coaching on platform best practices, strategic thinking, campaign management, and client communication.
• Support career development through regular feedback, performance management, and training opportunities.
• Foster a collaborative, accountable, and high-performing team environment.
• Ensure quality control and operational excellence across all team deliverables.

Organization & Process Excellence

• Maintain strong project management practices across multiple clients, priorities, and deadlines.
• Create scalable processes and workflows that improve efficiency and campaign quality.
• Demonstrate exceptional attention to detail while managing complex campaign structures and reporting requirements.
• Collaborate cross-functionally with analytics, strategy, brand, creative, and account teams to deliver integrated solutions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe’rtogether, fostering creativity, collaboration, and connection in this open and supportive environment.That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000—$140,000 USD

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