Sr Manager Demand Planning

Hasbro, Inc.; Boston (MA); On-site; USD 128,600 - 192,900; Full time

Job summary

Hasbro, Inc. seeks a Senior Manager of Demand Planning to drive forecast accuracy and inventory health across the assigned product portfolio.

You will own consensus demand signals, lead monthly Demand Review pre‑alignment forums, and partner with Commercial, Brand, Supply Planning, and Finance to reflect brand strategy and market realities. You will lead an 18‑24 month forecast, analyze signals, and communicate demand changes to supply planning.

Qualifications

• Bachelor's degree in a related field.
• 5+ years of demand planning experience with a track record of influencing senior leaders.
• Deep expertise in Integrated Business Planning / S&OP frameworks.
• Advanced skills in segmentation, statistical modeling, historical cleansing, and forecast accuracy/bias analysis.
• Experience evaluating new product demand and collaborating on commercial strategy.

Responsibilities

• Generate and maintain an 18–24 month phased demand forecast and publish the final consensus forecast.
• Own the monthly Demand Review pre-alignment cycle and document drivers and assumptions.
• Analyze Sell‑In/Sell‑Out data, market share, and cannibalization to refine the forecast.
• Lead metrics like FVA, forecast bias, and drive cross‑functional improvements.
• Collaborate with Sales, Brand, and Finance to ensure alignment with planning goals.

Skills

Demand planning

Forecasting

Data analysis

Cross-functional collaboration

Education

Bachelor's Degree

Tools

SAP APO

Logility

Power BI

Job description

Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

The Demand Planning Senior Manager drives forecast accuracy and inventory health across the assigned product portfolio. This role owns the consensus demand signal, leads monthly Demand Review pre‑alignment forums, and partners closely with Commercial, Brand, Supply Planning, and Finance teams to ensure the demand plan reflects brand strategy and market realities. If you love turning complex data into clear decisions that move a business forward, this role was built for you!

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday – Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA.

What You Bring

• Bachelor's Degree
• 5+ years of demand planning experience with a track record of influencing senior commercial leaders
• Deep expertise in Integrated Business Planning / S&OP frameworks
• Advanced skills in segmentation, statistical modeling, historical cleansing, and forecast accuracy/bias analysis
• Experience evaluating new product demand and collaborating on commercial strategy
• Proficiency in SAP APO, Logility, and Power BI; toy/fashion industry experience and APICS certification preferred
• A direct, confident communication style — you back your positions with data and know when to push back
• Proactive and adaptable; effective in matrixed organizations
• Accountable for metric performance and consistent in following through on data‑driven recommendations
• Passion for building planning standards and bringing others along in adopting them!

A Day in the Life of a Sr. Manager Demand Planning

• You will generate and maintain an 18‑24‑month phased demand forecast, collaborating on baseline creation, reconciling enrichments, and publishing the final consensus forecast. You will own the monthly Demand Review (DMR) pre‑alignment cycle — preparing Brand leaders, securing forecast approval, defining risks and opportunities, and documenting demand drivers and assumptions. The forecast is developed by analyzing Shipment (Sell‑In), POS (Sell‑Out), market share, cannibalization, and other commercial signals, all within the global forecasting calendar and planning process. You will proactively communicate demand changes to supply planning and work through service and inventory impacts.
• You will partner with Sales & Marketing to evaluate promotional impact on demand, using post‑evaluation analysis to quantify uplift. This includes challenging or validating forward‑looking overlays for new launches, promotions, price changes, seasonal spikes, and entertainment windows, with forecast enrichment quality measured via Forecast Value Add (FVA).
• Data quality is the foundation of everything we do. You will collaborate with statistical modelers on baseline creation and validation (including ML/LLM techniques), conduct historical data cleansing, and perform weekly integrity checks on the demand signal passed to supply chain.
• You will own Demand Management metrics (FVA, Forecast Mix Error, Forecast Bias), lead root cause analysis, and drive improvement with brand and sales teams — continuously refining cross‑functional routines across Marketing, Sales, and Supply/Demand Planning to optimize supply chain performance and customer experience.
• You will work closely with planning leadership, Brand teams, Sales, Supply Planning, and Finance. Externally, you will partner with DP service partners such as Genpact.

Pay Range

$128,600 - $192,900 USD

Employees may be eligible for annual and long‑term incentives as part of their overall compensation package, depending on role, location, and eligibility.

Benefits and Programs May Include:

• Time Off to Recharge
• Financial Well‑being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development

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As set forth in Hasbro’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.