Sr. Manager, Global Digital Experiences

Via Licensing Corporation; Burbank (CA); On-site; USD 153,000 - 210,000; Full time

Benefits offered by this job

Bonus potential

Benefits package

Equity opportunities

Job summary

Dolby Laboratories in the Los Angeles area seeks a Global Digital Content and Experiences Lead to define and scale the global content strategy across Dolby’s owned platforms and experiences. You will establish standards for architecture, governance, and localization, working with Digital Product, CRM, Social, and Regional Marketing teams.

Lead the audience journey framework and publishing guardrails to enable cohesive, discoverable, and performance-driven experiences.

Qualifications

• 10+ years of digital marketing, content strategy or leadership experience.
• Proven ability to scale global programs and create modular content architectures.
• Strong knowledge of SEO fundamentals and AI-driven discovery environments.

Responsibilities

• Define and scale Dolby's global content strategy across owned digital platforms.
• Establish content architecture, governance, taxonomy and publishing standards.
• Develop audience journey frameworks connecting discovery, engagement and conversion.
• Create scalable governance and localization guardrails for regional execution.
• Collaborate with Digital Product, CRM, Social, Creative and Regional Marketing teams.

Skills

Digital marketing

Content strategy

Leadership

Cross-functional

SEO basics

A/B testing

Communication

Education

Bachelor's degree in Marketing/Communications or related field

Job description

Job description Company and benefits Social Impact & SustainabilityJob ID41678Join the leader in entertainment innovation and help us design the future. At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby team, you’ll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We’re big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits, not to mention a Flex Work approach that is truly flexible to support where, when, and how you do your best work.The Marketing department creates passion and relevance for the \"Dolby Difference\" driving sell-in and sell-thru of Dolby enabled devices, services, content, and experiences across multiple constituents – partners, creators, consumers, and developers.OverviewDolby is seeking a Global Digital Content and Experiences Lead to define and scale the global content strategy, content architecture, and audience journey frameworks across Dolby’s owned digital platforms and experiences. This role shapes how Dolby shows up across the ecosystem, establishing clear standards for content structure, governance, activation, and performance across web, native applications, email, and emerging digital touchpoints. Working in close partnership with Digital Product, CRM, Social, Creative, and Regional Marketing teams, this individual will build scalable frameworks and operating models that enable consistent global execution while supporting local market needs. Blending strategic leadership with operational oversight, this role ensures Dolby’s owned digital experiences are cohesive, discoverable, performance-driven, and future-ready.ResponsibilitiesGlobal Content Architecture & Experience FrameworksDefine and evolve Dolby’s global content strategy across owned digital platforms.Establish global content architecture, modular page models, storytelling frameworks, and publishing guardrails that guide how digital experiences are structured.Develop audience journey design principles that connect discovery, engagement, and conversion across owned channels.Create scalable governance models, editorial standards, taxonomy structures, and localization guardrails that guide regional execution.Ensure content systems support modularity, reuse, and consistency across markets.Align digital content strategy with broader marketing objectives and brand positioning.Integrate SEO and GEO (Generative Engine Optimization) insights into editorial planning to ensure discoverability across traditional and AI-driven search experiences.Shape content structures optimized for AI-driven discovery and generative search environments.Global-to-Regional Governance & EnablementServe as the global authority on content structure, editorial governance, journey design principles, and cross-channel activation frameworks across owned digital platforms.Translate strategy into clear documentation, playbooks, and operational standards that regional teams can adapt and implement.Develop training and enablement programs to scale best practices globally.Partner with regions to balance global consistency with local market needs.Monitor adoption of global standards and identify areas for refinement.Cross-Channel Orchestration & Activation ModelsDefine integrated activation frameworks that connect social discovery, CRM engagement, and owned digital experiences into cohesive customer journeys.Provide strategic oversight for digital activation of global campaigns across web, email, and applications.Align shared content pillars, creative assets, and messaging frameworks across channels.Identify structural inefficiencies in digital activation workflows and implement improvements to streamline global-to-regional execution.Performance Strategy, Insights & OptimizationDefine KPI frameworks and performance measurement standards across global digital programs.Partner with Analytics to establish dashboards and reporting cadences that drive actionable insights.Lead experimentation strategies including A/B testing frameworks and structured optimization programs.Translate performance insights into strategic refinements that improve content relevance, engagement, and conversion.Monitor organic visibility, keyword performance, and AI-driven discovery signals to inform ongoing content evolution.Digital Product & Platform PartnershipPartner with the Digital Product and Platform teams to define content and experience requirements that inform platform roadmap priorities.Represent marketing and audience experience needs in roadmap planning discussions.Ensure platform evolution supports modular content systems, governance standards, and scalable global publishing workflows.Advocate for capabilities that enable personalization, experimentation, localization, and performance optimization.What Success Looks LikeGlobal content architecture and journey frameworks are clearly defined and adopted across regions.Regional teams execute within structured guidelines while maintaining local relevance.Digital experiences feel cohesive, connected, and strategically aligned worldwide.Performance measurement is standardized and informs continuous improvement.Platform evolution aligns with content scalability and governance needs.Dolby’s owned digital ecosystem delivers structured, discoverable, and future-ready audience experiences.Qualifications10+ years of experience in digital marketing, content strategy, or digital experience leadership, with a proven track record of building and scaling global programs.Deep expertise in content architecture, including modular page design, taxonomy development, editorial governance, and publishing standards across owned digital platforms.Demonstrated ability to define audience journey frameworks that connect discovery, engagement, and conversion across web, email, and native applications.Experience developing global-to-regional operating models - translating strategy into playbooks and enablement programs that regional teams can adopt and adapt.Strong command of SEO fundamentals and familiarity with Generative Engine Optimization (GEO) and AI-driven search environments.Experience partnering with Digital Product and Platform teams on roadmap planning, with the ability to represent marketing and audience experience requirements in technical conversations.Proficiency defining KPI frameworks, working with analytics teams to build performance dashboards, and translating data into strategic action.Hands-on experience with A/B testing, experimentation programs, and structured optimization workflows.Proven ability to lead cross-functional teams spanning Creative, CRM, Social, and Regional Marketing without direct authority.Strong written and verbal communication skills, including the ability to produce clear documentation, standards, and governance frameworks for global audiences.Experience working in a matrixed, global organization with regional market complexity.Bachelor's degree in Marketing, Communications, or a related field; advanced degree a plus.The Los Angeles Area base salary range for this full-time position is $153,000 - 210,000, which can vary if outside this location, plus bonus, benefits, and some roles may also include equity. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, market demands, internal parity, and relevant education or training. Your recruiter can share more about the specific salary range and perks and benefits for your location during the hiring process.Dolby will consider qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code, Article 49, and Administrative Code, Article 12Equal Employment Opportunity:Dolby is proud to be an equal opportunity employer. Our success depends on the combined skills and talents of all our employees. We are committed to making employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, family status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state, and local laws and ordinances.