Sr. Manager, Content and Community

Cogent Security; San Francisco (CA); Hybrid; USD 70,000 - 90,000; Full time

Job summary

Cogent Security in San Francisco is seeking an experienced content creator to lead their organic social media strategy. You'll be responsible for creating impactful content that resonates with a technical audience, including ghostwriting for executives and producing a range of media formats.

The ideal candidate will have 2-5 years of experience in B2B tech marketing, particularly in cybersecurity, and a proven ability to grow engagement on platforms like LinkedIn. Join us to make a significant impact on our marketing efforts.

Qualifications

• 2-5+ years in social/content roles for B2B tech, preferably in cybersecurity.
• Proven track record of growing organic presence and engagement.
• Strong writing skills and ability to develop compelling narratives.

Responsibilities

• Own Cogent's organic social strategy primarily on LinkedIn.
• Ghostwrite for leadership with a strong point of view.
• Produce and edit short videos and blog content.

Skills

Social media strategy

Content creation

Writing skills

Technical translation

Collaboration

Job description

About the Role

Cogent is building a world-class marketing team, and we're looking for smart, fast, exceptional people who are committed to our mission and bring a spark of creativity that sets us apart from traditional B2B marketing. As an early marketing hire, you'll have an immediate, highly visible impact. If you're a creator at heart who also knows how to build systems, and you're tired of scheduling posts for brands that have nothing to say, keep reading. This is not a "post scheduler" role. You'll be a creator-operator who can take internal work (product insights, research, customer wins, point of view) and turn it into content that travels. You'll partner closely with the VP of Marketing, Product Marketing, and technical leaders to build a consistent presence, and selectively through creator/influencer collaborations.

What You'll Do

Organic Social That Drives Real Attention

• Own Cogent's organic social strategy and execution (primary: LinkedIn; secondary: X/Reddit/Instagram/TikTok as appropriate).
• Create a weekly content cadence across POV, product value, customer proof, research packaging, and culture/talent content.
• Build "content series" that compound over time (e.g., weekly VM insights, AI security myths, remediation playbooks).

Executive/Founder Voice

• Ghostwrite for CEO, CTO, and key leaders with a strong point of view and consistent tone.
• Build repeatable systems for capturing raw material: interviews, Slack mining, call notes, research briefs.

Content Production

• Produce and edit content: short videos, motion-lite explainers, quote cards, carousels, blog-to-social repurposing.
• Use AI tools to accelerate ideation, drafting, editing, and versioning while keeping quality and credibility high.

Influencers & Collaboration

• Manage paid influencer/creator relationships (selectively and tastefully) aligned to enterprise security audiences.
• Build partnerships with practitioners and communities for content collaborations: podcasts, AMAs, guest posts.

Story Packaging & Internal Project Management

• Turn threat research, AI research, or product insights into marketable stories with clear narratives and guardrails.
• Coordinate with PMM on accuracy, claims, and launch timing.

What We're Looking For

Must-Have

• 2-5+ years in social/content roles for B2B tech (cybersecurity preferred).
• Proven track record of growing organic presence and engagement with an enterprise audience.
• Excellent writing skills and a sharp editorial eye. You can develop a point of view without fluff.
• Strong production ability: you can create visually polished assets yourself or manage contractors who do.
• Comfortable working with technical stakeholders and translating complex topics into compelling content.

Nice-to-Have

• Experience running influencer programs in B2B (not just B2C).
• Experience packaging research: threat reports, benchmarks, original analysis.
• Familiarity with brand safety and compliance concerns in cybersecurity marketing.