Sr. Manager Consumer Insights & Strategy

Suja Life; United States; On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Job summary

A leading beverage company in the United States is seeking a Senior Manager of Consumer Insights & Strategy. This mid-senior level role requires over 8 years of market research experience, focusing on translating complex data into actionable marketing strategies. The ideal candidate will have strong analytical, storytelling, and communication skills. This full-time position offers a comprehensive benefits package including medical and vision insurance, as well as a 401(k).

Qualifications

• 8+ years of experience in market research or consumer insights.
• Proven expertise in qualitative and quantitative research methodologies.
• Exceptional writing, storytelling, and presentation skills.

Responsibilities

• Leverage custom research and data to provide actionable insights.
• Analyze data to inform marketing strategy and product development.
• Collaborate with brand management and marketing teams.

Skills

Market research

Data analysis

Storytelling

Communication skills

Interpersonal skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Nielsen

Circana

Numerator

SPINS

84.51

Job description

Sr. Manager Consumer Insights & Strategy

At Suja Life, we’re on a mission to transform the beverage industry by making better-for‑you drinks that taste incredible and fuel better living. Our portfolio includes Suja Organic, Vive Organic, and Slice, each delivering functional benefits and bold flavors, so consumers no longer have to make beverage trade‑offs.

Position Overview

We are seeking an experienced and insightful Senior Manager of Consumer Insights & Strategy to join our dynamic team. Reporting to the Director, Consumer Insights & Strategy, this role focuses on driving our understanding of the marketplace, consumer behavior, competition, and consumer trends to inform our brands’ strategies. The Senior Manager will be part of the team setting our learning agenda and transforming data and insights into compelling strategic recommendations and customer‑facing narratives that drive the marketing team’s strategies and the sales team’s sell‑in. The ideal candidate will have a deep understanding of market research, syndicated data analysis, and storytelling, coupled with a strategic mindset and exceptional communication skills.

Key Responsibilities

• Market Research & Insights: Leverage custom quantitative and qualitative primary research as well as syndicated data sources, market trends, and competitive landscape, to provide actionable insights to the marketing organization.
• Strategic Analysis: Analyze secondary data and custom research to inform the marketing strategy, product development, and overall business strategy.
• Cross-Functional Collaboration: Work closely with the Suja Life brand management, growth marketing, and innovation teams to drive strategic narratives with a bias for action in the organization.
• Storytelling: Ensure complex data is translated into understandable and impactful insights and recommendations.
• Industry Expert: Identify and utilize new research methodologies and approaches to maintain a competitive edge and bring fresh perspectives to the team.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of experience in market research, consumer insights, shopper insights, or related field.
• Strong experience with syndicated data sources (e.g. Nielsen, Circana, Numerator, SPINS, 84.51, etc).
• Proven expertise in managing the design, execution and implementation of a range of market research methodologies, including, but not limited to, qualitative research (online and in‑person), quantitative research (e.g. consumer segmentation, A&U, concept test & product testing, line optimization, TURF, discrete choice/conjoint, etc).
• Exceptional writing, analytical, storytelling, and presentation skills.
• Experience working with marketing and/or sales teams and developing data‑driven narratives to impact business results.
• Excellent interpersonal and communication skills.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Research

Industries

• Food and Beverage Manufacturing, Beverage Manufacturing, and Wholesale Food and Beverage

Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave