Sr Manager, Category Strategy

Campbell's; New Jersey; Hybrid; USD 139,000 - 191,000; Full time

Benefits offered by this job

Medical & Dental

Disability & Life

401(k) Matching

Unlimited PTO

On-site Fitness

ERGs

Job summary

Campbell's in New Jersey seeks a Senior Manager, Category & Shopper Strategy to lead initiatives across channels, focusing on distribution, shelving, and retailer strategy. You will translate data into actionable insights and publish selling materials to support item introductions and price priorities.

The role partners with Marketing and Insights, Sales Strategy, and Field teams, and requires 8+ years in CPG, with expertise in category management, analytics, and shopper insights.

Qualifications

• Bachelor’s Degree required.
• 8+ years CPG experience required; includes category management, analytics, sales, shopper insights, and strategy.
• Experience with syndicated data (IRI, Nielsen, Numerator) preferred.
• Strong communication and presentation skills.

Responsibilities

• Interacts with senior Sales, Marketing, and Consumer & Shopper Insights teams to develop strategic recommendations.
• Generates category, shopper, and consumer insights-based selling materials.
• Product and Assortment Prioritization based on category contribution and strategic brand initiatives to drive in market performance.
• Support price/pack architecture, channel strategy, and commercialization priorities.
• New Item Sell-In to drive Speed to Shelf.
• Aisle Flow and Planogram Recommendations.
• Provides senior-level briefings on category trends and research findings.
• Develops effective business strategies for various channels of trade with Clear Distribution and Shelving targets by working closely with Field Category Management.
• Provides training and guidance to field-based team members to ensure quality of execution with customers and customer teams.
• Develops communication strategy to implement key research insights into business plans at the customer level.
• Creates direction for joint business planning development and for the category management function based on insights.
• Supports field peers, as needed, in preparation for key meetings with priority customers.
• Engages with key customers to gain and share insights.

Skills

Category Management

Analytics & Reporting

Customer Sales / Management

Shopper Insights

Category Strategy

Storytelling & Presentation

Data Analysis

Excel

PowerPoint

Communication

Education

Bachelor's Degree

Tools

JDA

Apollo

Excel

Job description

Since 1869, we’ve connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover.Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here..

The Senior Manager, Category & Shopper Strategy leads strategic initiatives for our portfolio across all channels, with a focus on distribution and shelving specific to a category. The position is the subject matter expert on shopper behavior, category trends and key retailer strategy through syndicated data analysis and development of relevant insights, both qualitative and quantitative. The Senior Manager, Category & Shopper Strategy is responsible for the effective communication of distribution and shelving principles that are in sync with merchandising and pricing priorities supporting the Annual Operating Plan. This includes support for gold standard aisle flow, planogram recommendations and future forward aisle vision. Additionally, the role is responsible for publishing and presenting selling materials for existing and new items with sufficient lead time to support opportunity identification, gain category leadership at strategic customers, and to drive key sales strategies forward through the field Sales teams. This role is also a participant in customer-facing meetings to support strategic vision, new item sell-in, and joint business planning. A crucial part of the role is to develop strong working partnerships cross-functionally with Marketing, Consumer & Shopper Insights, Sales Strategy, and Innovation.

This role is hybrid - 3 days in office.

Primary Responsibilities

• Interacts regularly with senior Sales, Marketing, and Consumer & Shopper Insights teams to develop strategic recommendations based on data analysis and insights
• Responsible for generating category, shopper, and consumer insights-based selling materials:
• Product and Assortment Prioritization based on category contribution and strategic brand initiatives to drive in market performance of existing portfolio
• Support price/pack architecture, channel strategy, and commercialization priorities
• New Item Sell-In to drive Speed to Shelf
• Aisle Flow and Planogram Recommendations
• Provides senior-level briefings on category trends, key research findings and provides guidance on potential strategies to action insights
• Responsible for developing effective business strategies for various channels of trade with Clear Distribution and Shelving targets by working closely with Field Category Management
• Provides training and guidance to field-based team members to ensure quality of execution with customers and customer teams
• Develops communication strategy to implement key research insights into business plans at the customer level
• Creates direction for joint business planning development and for the category management function based on insights
• Supports field peers, as needed, in preparation for key meetings with priority customers
• Engages with key customers to gain and share insights

Who will you be working with…

• Works with many cross-functional groups or teams at the customer team and Headquarter level (e.g. Consumer & Shopper Insights Team, Brand Teams, Field Sales and Category Management, Go-to-Market/Sales Strategy, and Innovation)
• Understands the unique characteristics and challenges of various retail channels and their implications and opportunities for relevant categories
• Synthesizes multiple data sources to develop clear strategic initiatives and compelling selling stories
• Comfortable presenting often in small and large settings.

What you bring to the table…. (Must have)

• Bachelor’s Degree required
• 8+ years CPG experience required; previous experience should include some or all of the following:
• Category Management
• Analytics & Reporting
• Customer Sales / Customer Management
• Shopper Insights
• Category Strategy

Skills required for success:

• Experience leveraging Syndicated Data (IRI, Nielsen, Numerator, etc.)
• Space Management Software (JDA, Apollo, etc)
• Communication
• Storytelling & Presentation Skills
• Strong Data & Analytics
• Process management
• Advanced knowledge of Microsoft Excel and Powerpoint

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$139,200-$191,400

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.