Sr Manager, Brand & Market Insights

UNICON International Inc.; Reynoldsburg (OH); Hybrid; USD 138,000 - 143,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Other standard benefits

Job summary

UNICON International Inc. in Reynoldsburg, OH is seeking a Sr Manager, Brand & Market Insights to lead consumer and market understanding, guiding strategy with data-driven insights.

This onsite/hybrid/remote role reports to the Consumer Insights team and focuses on driving business growth through actionable recommendations. You will partner with Brand Strategy and Customer Strategy teams, track brand health, inform annual plans, and develop monthly dashboards that socialize market share

Qualifications

• Ability to translate insights into actionable business recommendations.
• Passion for customer-centric marketing and engaging storytelling.
• Experience influencing cross-functional teams.
• Experience with multiple research methods.
• Strong written and oral presentation skills.
• 5+ years in research or marketing.
• Apparel retail experience is a plus.
• Bachelor's degree or equivalent experience.

Responsibilities

• Collaborate with Brand Strategy and Customer Strategy to understand consumers and market.
• Lead brand health tracking initiatives and identify opportunities for improvement.
• Inform senior leaders and cross-brand strategies with insights.
• Develop monthly dashboards showing brand health and market share insights.
• Create concise presentations highlighting insights and growth opportunities.
• Lead ad hoc VS&Co projects beyond specific brands.
• Continuously explore innovative approaches to customer insights.

Skills

Strategic thinking

Cross-functional collaboration

Storytelling with data

Research methodologies

Project management

Communication skills

People leadership

Education

Bachelor's degree or equivalent experience

Job description

Job Title: Sr Manager, Brand & Market Insights

Location: Reynoldsburg, OH

Work Model: Onsite / Hybrid / Remote

Compensation: $138-143k per year

Position Overview

Through a comprehensive understanding of people, the brand, and retail landscape, the Consumer Insights team will enable & empower the organization to leverage insights as a regular, valued, and natural input to strategy development and everyday decision making. This team thinks beyond consumers, with the goal of understanding humans, identifying and articulating their needs alongside actionable recommendations that support business growth.

What You Will Be Doing

• Work closely with Brand Strategy and Customer Strategy teams to build a deep understanding of consumers and the market
• Drive brand health tracking initiatives to measure brand health and identify strategic opportunities for improvement
• Drive organizational understanding of the market and key categories within, informing senior leaders and cross-brand strategy initiatives.
• Provide insights to inform annual and seasonal marketing plans, ensuring were building strategies that support key drivers and break down key barriers.
• Develop monthly dashboards to socialize brand health and market share insights
• Create clear, concise presentations that highlight customer insights and articulate strategic opportunities for growth.
• Lead any ad hoc VS&Co projects that may not be tied to a specific brand (ie logistics, sustainability, credit and loyalty, etc.)
• Continually mine for innovative ways to approach customer insights

Whats Needed

Demonstrated ability to think strategically, turning insights into actionable recommendations.

Passion for putting people at the center of marketing efforts and using insights to drive engagement and brand love.

Proven track record working with and influencing cross-functional teams, as well as establishing an internal network of relationships at all levels of the organization to drive results.

Experience and success in using data to tell a story; including the ability to draw and synthesize insights from a number of different sources

Well-rounded experience in various research methodologies

Strong project management skills and ability to prioritize and manage multiple projects simultaneously.

Ability to be objective in analysis & share learnings constructively

Strong written and oral presentation skills

At least 5+ years of experience with a background in research or marketing

Apparel Retail Experience Preferred But Not Required

Bachelors Degree or equivalent experience

Ability to lead a team with managerial experience

About You

Youre obsessed with problem solving & naturally curious. You have a passion for the customer. You have an analytical mindset and ability to work through the data to get to what really matters BUT you have the communication skills necessary to make anyone understand the numbers. You know how to tell stories with data and you understand the power of great messaging in order to change minds.

You know that even though change takes time, you keep pushing forward. Youre pragmatic but open-minded. You work well in a fast-paced environment and have the agility necessary to re-prioritize and shift gears regularly. You are a self-starter and independent but also a team player. Youre confident, passionate, and driven by success.

Compensation & Benefits

• Medical, dental, and vision insurance
• 401(k)
• Other standard benefits as applicable

About Unicon

UNICON is a workforce solutions provider with over 35 years of experience supporting organizations across a variety of industries. We partner with our clients to deliver skilled professionals while maintaining a strong focus on quality, compliance, and long-term relationships. UNICON is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.