Sr. Manager, Audience Growth
SXSW
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Benefits offered by this job
Job summary
SXSW in Austin, TX seeks a Senior Manager, Audience Growth to lead social strategy across platforms including YouTube, Facebook, Instagram and TikTok. You will drive audience growth, build the team, and translate data into scalable content, while maintaining SXSW’s distinctive brand voice and festival-driven storytelling.
The ideal candidate has 8+ years in social media with proven YouTube growth, editorial judgment, strong writing, and collaboration across editorial and production teams.
Qualifications
- Eight+ years of professional social media experience with strong editorial judgment and writing skills.
- Experience managing social accounts for a magazine, agency, website, or brand.
- Ability to plan, execute, and measure social-first programming.
Responsibilities
- Devise and oversee a social and social video strategy across SXSW platforms.
- Grow and manage SXSW's YouTube channel including analytics and performance.
- Lead the social team including staff and freelance contributors.
- Deliver daily, growth-focused content and maintain brand voice.
- Collaborate with editors to plan original programming and rollout plans.
- Provide weekly reporting on engagement and audience growth.
Skills
Tools
Job description
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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.
SXSW is committed to the discovery and development of diverse talent. We believe that when creative people express their individuality, it births new ideas, challenges bias, signals inclusion, promotes diversity and awakens a culture rooted in belonging.
SXSW is responsible for providing a space for creatives to thrive by bringing their unique personalities to the table to create an unprecedented culture unlike any other. We are intentional about building an environment more representative of the communities we serve because it creates a stronger and more creative workplace proven to deliver the best results.
SXSW is committed to the discovery and development of diverse talent. We believe that when creative people express their individuality, it births new ideas, challenges bias, signals inclusion, promotes diversity and awakens a culture rooted in belonging.
SXSW is responsible for providing a space for creatives to thrive by bringing their unique personalities to the table to create an unprecedented culture unlike any other. We are intentional about building an environment more representative of the communities we serve because it creates a stronger and more creative workplace proven to deliver the best results.
Diversity: The presence of differences that represent society at all levels.
Increasing diversity means we decrease conformity, while leading to more engagement, innovation and creativity.
Equity: Our commitment to eliminate barriers and ensure opportunities for everyone.
Increasing equity ensures impartiality and fairness for all communities. We pledge to remove structural inequities in the employee life cycle, build policies that ensure accessibility for all, and take continual steps to confront bias in decision making.
Inclusion: The actions taken to be sure everyone feels invited, embraced, and valued.
Increasing inclusion affirms that our SXSW community feels a shared belonging, respected, and valued with equitable opportunities to contribute their individuality to the organization and advance their skill sets and careers.
Curious
Our staff’s deep interests and creative passions are often reflected in their work. We thrive in an open-minded environment, where we believe in continuously exploring new ideas, knowledge, and skills.
Independent
SXSW is authentic and unlike any other experiences, and we celebrate its originality. We like to figure things out, and we value independent thinking to solve problems and fuel innovation, creativity, and growth.
Inclusive
We celebrate the unique identities, contributions, perspectives, and lived experiences of the SXSW community. By cultivating an inclusive environment, we unlock a wealth of talent and create a vibrant experience where everyone can succeed.
Adaptable
Our business is never static. We are resilient, we find ways to adjust, and we embrace the dynamic, ever-changing nature of our world.
Hard-working
We embrace challenges and have high expectations. We are passionate and dedicated to doing what it takes to deliver a stellar SXSW experience.
Collaborative
We believe that collaboration brings about remarkable results. We value teamwork and seek diverse perspectives to support the success of creative people.
Creativity
We foster discovery and shine a light on artists and innovators whose work is fresh, non-obvious, and pushes boundaries. We believe original thinking drives visionary problem solving and positive change.
Community
We recognize the power of human connections and shared experiences—from within our SXSW team and participants from around the world—to help fulfill our purpose. By fostering a sense of belonging, we can unleash potential that contributes to the progress of creative people everywhere.
Individuality
We celebrate self-expression and value each other’s differences and unique perspectives. We believe that embracing individuality means creating an inclusive and supportive experience for all.
Human Potential
We view what’s ahead as a big opportunity. We advance the ideas and accomplishments of forward thinkers and believe in the power of humans to do the impossible to create a better future.
We offer acompetitive benefits packageto all regular, full time staff that includes but is not limited to:
- Company-Subsidized Medical Plans
- Employer Paid Life Insurance
- Employer Contributions to a Health Savings Account (HSA)
- Optional Discounted Vision Plan
- Short and Long Term Disability
- Paid Time Off
- Paid Holidays
- 401K
- Unique and Collaborative Work Environment
What happens after I apply?
Once you submit your application it will be reviewed by a member of the Human Resources Team. Your amazing skill set is compared to job requirements and core competencies to determine job fit. If the application is complete and in line with the job requirements you will receive a call for a brief phone interview. The final step is a face to face interview with the hiring manager.
Who can I speak with if I have additional questions?
All questions regarding the job opening, response timeline, feedback, and the hiring process can be directed to the Human Resources Department. Please email careers@sxsw.com .
What does it mean to be seasonal?
The technical definition is a staff member who works 6 month of the year or less. At SXSW being a seasonal employee means so much more than that! Seasonal staff join the company in anticipation of the event and add great value. Although the employment may be short-lived, it’s a great way to learn the industry and be a part of a world renowned global event. Have additional questions? Feel free to reach out to our Human Resources Department. Please email careers@sxsw.com .
At SXSW, we take pride in offering internships that are comprehensive learning experiences. Our interns are an integral part of a team that produces a world-class international event. We offer opportunities in Brand & Marketing, Innovation, the Music and Film Festivals, Conference Programming, and more.
As a SXSW intern, you can expect to:
- Explore your chosen industry and learn how it interacts with other disciplines
- Network, making professional connections inside and outside the company
- Expand your portfolio and resume, putting your efforts on display to a discerning global audience
- Develop and prove your professional skills alongside supportive, invested colleagues and mentors
- Experience the whole of the SXSW Conference and Festivals, as both an intern and an attendee with complimentary access
“As an intern, the management team really opens you up to be a part of the culture” –Glassdoor Review
“Great opportunity to look inside what makes one of the world’s largest festivals.” –Glassdoor Review
Note: All internships paid at $12/hr. Enrollment in a college or university is required to be considered for an internship.
Volunteering for SXSW is a great way to meet new people, showcase SXSW and Austin to our global community, and earn great perks to attend SXSW or SXSW EDU!
Learn more about badge types and how you can earn the opportunity to attend SXSW at sxsw.com/volunteer .
Explore available positions and submit your resume. If there are no positions listed below, please check back for updates.
Position:Sr. Manager, Audience Growth
Location: Austin, TX
Job Id:314
# of Openings:1
SXSW Sr. Manager, Audience Growth
Job Purpose
SXSW is looking for a Senior Manager, Audience Growth to lead social strategy across the brand's platforms, including Facebook, Instagram, TikTok, YouTube, Bluesky, LinkedIn, and Threads. You will bring SXSW's experiential curation to life on social, translating our brand voice into content that drives innovation, engagement, and audience growth. The ideal candidate has exceptional writing and editing skills, a strong eye for visuals, a proven record of growing YouTube audiences, and the ability to turn data into strategy.
Duties & Responsibilities
Responsibilities include, but are not limited to:
- Devise and oversee a social and social video strategy that drives growth and engagement across all SXSW digital platforms, including YouTube
- Grow and manage SXSW's YouTube channel, including audience development, channel strategy, optimization and performance analysis
- Manage, develop, and grow talent on the social team, including staffers and freelance contributors
- Drive a consistent strategy for high-performing, growth-driving daily content
- Create content for and post to the brand’s Facebook, Instagram, TikTok, YouTube, Bluesky, and LinkedIn accounts
- Work with the Executive Editor and content team to create and execute social-first initiatives
- Ensure the team meets weekly TikTok Publisher program quotas with original content
- Manage content rollouts for major franchises, tentpole events, and timely announcements
- Increase engagement and follower growth on key platforms
- Deliver informative reporting on tentpole events to key stakeholders
- Extend the lifecycle of content across platforms through creative storytelling
- Partner with the Executive Editor to plan and execute original programming that succeeds on social platforms and YouTube
- Deliver robust rollout plans for video launches
- Liaise with Video Editors on long-form video and cut-down strategy
Qualifications include:
- Based in Austin, Texas (required)
- 8+ years of professional social media experience, with strong editorial judgment, clean writing skills, and management experience
- Demonstrated experience growing a YouTube audience, including subscriber growth, watch time, and view performance, with metrics you can speak to.
- Experience managing social media for a magazine, creative agency, website, or brand, with a understanding of brand voice
- A savvy strategist who knows how to use social platforms and tools
- An innovative thinker with big ideas and lots of creative energy
- Proficiency with social platforms (including TikTok, YouTube, and emerging platforms) and tools (including SocialFlow, Google Analytics, YouTube Studio, and Hootsuite)
- Video editing proficiency in Adobe Premiere, TikTok Editor, and CapCut
- Ability to thrive in a fast-paced, collaborative environment
- Excellent communication and organization skills
The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully:
- Prolonged periods of sitting or standing at a desk and working on a computer.
- Ability to occasionally lift up to 10 pounds, as needed.
- Operation of standard office equipment, including computers, phones, and printers.
- May require occasional bending, reaching, kneeling, or climbing stairs.
- Ability to work outdoors, including exposure to varying temperatures or noise levels.
Work Location & Schedule
The position is a full-time seasonal position located in Austin, Texas. You must be available to work additional hours from January through March, including evenings and weekends, and during the March event, which will have extended on-site hours.
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