Sr. Manager, Advanced Analytics & Insights

CSL Seqirus; Summit (NJ); Hybrid; USD 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Advanced Analytics & Insights. This hybrid role involves leading advanced analytical projects to support marketing and sales strategies. The ideal candidate will utilize statistical methods and advanced analytics tools to provide actionable insights, ensuring data-driven decisions. The position requires strong leadership skills and collaboration with various teams to optimize promotional spending and enhance business performance. If you have a passion for analytics and a desire to drive impactful business outcomes, this opportunity is perfect for you.

Qualifications

• Expert in advanced analytics with strong skills in statistical modeling and data analysis.
• Experience in leading projects that drive sales and marketing strategies.

Responsibilities

• Lead advanced analytics projects to support marketing and sales objectives.
• Collaborate with cross-functional teams to enhance data-driven decision-making.

Skills

Statistical Modeling

Regression Analysis

ANOVA

Time-Series Analysis

Python

SAS

SQL

Data Visualization

Education

Master's Degree in Analytics or Related Field

Bachelor's Degree in Statistics, Mathematics, or Related Field

Tools

SAS

R

Python

Power BI

CRM Platforms (Veeva)

Job description

Job Summary

The Senior Manager, Advanced Analytics & Insights is a hybrid role requiring 50% on-site presence. As a member of the US Commercial Excellence team reporting into the Director of Commercial Analytics & Insights, this individual will lead and execute Advanced Analytical Projects utilizing Statistical Methods to support key Marketing and Sales strategic objectives. Acting as a strategic partner to Sales, Marketing, Forecasting, and other cross-functional teams, the Senior Manager will play an instrumental role in providing complex analytics to address key business questions. Key Responsibilities include (but not limited to):

• Perform hands-on analytics utilizing Statistical Modeling Techniques such as Regression Analysis, ANOVA, ANCOVA, Test/Control, Time-Series Analysis, Cluster Analysis, Decision Trees, utilizing advanced analytics tools like SAS, R, SQL, Python etc.
• Utilize their expertise to executing projects involving Promotion Response Evaluation/Modeling, Portfolio Optimization, Forecasting, and Market-Mix Modeling to evaluate the impact of various promotional tactics & marketing campaigns.
• Lead & support projects in the arears of Business Performance Analytics, Sales Force Optimization, ROI/Impact Analysis on Marketing tactics, Forecasting, Digital Marketing Analytics, and Market Research.
• Collaborate with Sales Operations and Data Strategy teams to enhance CRM systems and data warehouse, roll out new initiatives, and support targeting and sales contests for the Field Sales team.
• Collaborate with all the key Business Stakeholders to Identify KPIs for various initiatives and deliver actionable insights through BI reporting tools.

A strong business acumen in the US Vaccines Market, Advanced Analytics & modeling skills, Knowledge of Pharmaceutical Data Sources, and excellent communication, leadership, & project management skills are critical for this position.

Principal Accountabilities

Advanced Analytics Skills

• Lead projects that employ advanced statistical modeling, analysis & methodologies to deliver actionable insights, supporting Sales & Marketing leadership in evaluating the impact of various marketing tactics and campaigns through ROI (Return on Investment) measurement, thereby enabling data-driven decisions to optimize promotional spending.
• Present complex analyses and key insights in a clear, digestible format that facilitates strategic and tactical decision-making.
• Develop innovative methodologies using advanced statistical analytics techniques such as, regression, clustering, decision trees, time-series analysis, and neural networks, to help address complex business challenges.
• Serve as a Data Scientist, with hands-on expertise in tools such as SAS, R, Python, and Power BI.
• Design and implement a forward-thinking advanced analytics strategy to guide and enhance US commercial strategy and tactics.
• Support the design and evolution of the strategic forecasting strategy and process for Seqirus North America, delivering short-term forecasts throughout the year.
• Identify appropriate data to support analytics solutions and translate information into actionable insights for strategic decision-making.
• Continuously evaluate and deploy the right vendors, tools, methodologies, and analytical techniques to ensure best-in-class, timely, and cost-effective outputs.
• Deliver high-quality, timely, and actionable insights that identify opportunities and risks, translating them into clear recommendations with associated business implications.

Sales Force Effectiveness

• Lead initiatives related to Sales Force Sizing and Optimization, ensuring alignment between brand strategies and overall business goals.
• Lead the annual Segmentation and Targeting process to align business objectives and implement targeting strategies for Field, Inside Sales, and Non-Personnel promotion channels.
• Collaborate with Sales, Marketing, and Sales Operations to develop, monitor, and report on key performance indicators through custom analysis and reporting/dashboards.
• Partner with Sales Enablement & Data Strategy to provide inputs to evolve and enhance the CRM system, reporting, and other enablement tools to ensure alignment with strategic portfolio goals.
• Lead and conduct Sales Force Effectiveness (SFE) studies using a combination of market research techniques and secondary analytics.
• Monitor and evaluate sales performance metrics, providing insights and recommendations to drive business and improve overall sales effectiveness.

Leadership and Management

• Act as a strategic partner to franchise marketing teams and contribute as a member of the team.
• Identify initiatives and projects independently, providing analytics solutions for key strategic needs/questions to support the full book of business in the US.
• Utilize excellent communication skills to influence and provide recommendations to Sales and Marketing leadership, driving strategic decision-making through the synthesis of analytical results into actionable insights.
• Identify, lead, and perform analytical projects ranging from simple strategic business analytics to complex advanced analytics using statistical methodologies.
• Partner with cross-functional teams such as Data Strategy, IT, Sales, and Marketing to align on goals and successfully launch and scale new capabilities.
• Continuously research emerging technologies and propose innovative, state-of-the-art solutions to enhance the insights generation process through analytics.

Performance Reporting & Dashboards

• Support the design of robust performance reporting and dashboards by identifying key performance indicators to monitor and measure the success of the North America commercial business.
• Think through the lens of the customer to identify KPIs that track the effectiveness of various initiatives, translating data/KPIs into actionable insights and providing strategic recommendations to stakeholders.
• Collaborate with Sales Enablement to identify, evolve, and propose new and appropriate data sources/metrics to enhance the insights generation process.
• Lead, guide discussions, and influence Sales and Marketing leaders on the actionable use of insights to support decision-making.
• Partner strategically with Marketing leadership to develop dashboard solutions that monitor and measure the success of various marketing tactics and digital marketing platforms.
• Support initiatives involving the validation of vendor data sources to improve the end product.

JOB CRITERIA

Scope/Accountability

• Identify, lead, and execute analytical projects to drive Commercial Business.
• Lead Sales Force Effectiveness projects including Segmentation & Targeting exercise.
• Lead discussions on the reporting needs, identifying & propose KPIs essential for tracking performance
• Identify vendors & data sources to be used for various analytical projects to provide insights that matters

Impact/Influence/Liaison

• Impact commercial decisions based on rigorous and insightful analyses of internal and external data
• Influence product growth with accurate targeting and alignment
• Influence the decision making for the Marketing spend on the promotions & tactics.
• Contribute to other peer led strategies such and CS, Data Strategy, IT, Training, and Business Operations
• Contribute to build long-term digital analytics strategy and measurement of KPIs

Key Relationships

• Sales and Marketing
• Sales Enablement, Training, Forecasting, and Business Operations
• I&T
• Finance
• Legal and Compliance
• External vendor relationships as they relate to data procurement and analysis, consulting resources, and sales operations systems

Decision Making

• Lead discussions to provide actionable insights & recommendations to drive business and potential future growth
• Align analytics to the Business Strategy and Brand Objectives pillars, to ensure its impact on bottom-line
• Influence key stakeholders to make necessary business decisions to complex business challenges at hand through the power of analytics
• Lead the conversations to help identification of KPIs for Sales and Marketing dashboards, to help focus on desired areas of business

Innovation

• Develop new state-of-art methodologies and innovative analytics to drive business
• Onboard new data sources and technology platforms that can enable powerful insights generation
• Benchmark with industry best practices as they relate to commercial analytics and insights generation

Knowledge, Skills & Competencies

• Expert level advanced analytics skills, understanding techniques including regression, clustering, decision trees, time-series analysis, neural networks, etc.
• Familiarity with Analytics tools across industry, with expert level hands-on skills with at least one (e.g. SAS, R, Python, Advanced MS Excel, Power BI etc.)
• Experience partnering with commercial organization to understand sales & marketing challenges & ability to deliver analytical solutions.
• High impact leadership skills, including setting a clear vision and strategy, communicating to stakeholders, driving urgency and results.
• Working knowledge of CRM Platforms such as Veeva preferably Veeva.
• Interpersonal skills and the ability to collaborate successfully and build relationships with internal teams . click apply for full job details