Sr. Lifecycle Marketing Specialist

Prosper; San Francisco (CA); Remote; USD 116,000 - 144,000; Full time

Benefits offered by this job

401(k) company match

Health coverage

Udemy access

Parental leave

Pet insurance

Wellness allowance

Job summary

Prosper is seeking an experienced Senior Lifecycle Marketing Specialist to lead and execute multi-channel lifecycle campaigns, including email, SMS, push, and in-account messaging.

You will design journeys in Iterable, code emails, and collaborate with marketing analytics to optimize results, while maintaining a customer-first mindset in a fast-paced fintech environment.

Qualifications

• 5+ years of lifecycle marketing with hands-on campaign execution.
• Experience in email, SMS, push, and in-account messaging.
• Direct experience building journeys with modern marketing automation platforms (Iterable/Braze).
• Expert-level HTML/CSS for email with QA/troubleshooting.
• Knowledge of A/B testing and translating test designs into campaigns.
• Working knowledge of API events and webhooks.
• Understanding of lifecycle marketing best practices.
• Ability to work independently with minimal supervision.

Responsibilities

• Manage daily campaign tasks and launch campaigns per content calendar.
• Design multi-channel journeys using Iterable with experiments and conditional splits.
• Code and QA emails within templates using handlebars logic.
• Collaborate with marketing & analytics to optimize campaigns and meet requirements.
• Coordinate with legal/compliance to ensure content is policy-compliant.
• QA API event payloads and outbound webhooks with technical teams.
• Monitor campaign send counts and performance; provide insights.

Skills

Lifecycle marketing

Campaign execution

Email marketing

Multi-channel campaigns

HTML/CSS for emails

API/webhooks

A/B testing

JSON data structures

Education

Bachelor's degree or equivalent experience

Tools

Iterable

Braze

Job description

Your role in our mission

We’re seeking an experienced professional to join our Lifecycle Marketing team. The Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel lifecycle marketing campaigns.

The ideal candidate has lifecycle marketing experience, managing and executing email, SMS, push, and in-account messaging campaigns using a modern marketing automation platform.

This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line. This is a critical role with high expectations and zero room for error.

How you'll make an impact

• Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar
• Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes
• Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized
• Collaborate directly with marketing & marketing analytics to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements
• Collaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policies
• Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary
• Monitor campaign send counts and performance
• Provide insight and subject matter expertise

Skills that will help you thrive

• 5+ years of experience in lifecycle marketing with hands-on campaign execution, plus a degree or equivalent experience. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered
• Experience in email, SMS, push notifications, and in-account messaging strongly preferred
• Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, or similar tools that use modern DAG workflows
• Expert-level HTML/CSS for email (fluid/hybrid frameworks, dark mode) with autonomous cross-client QA and troubleshooting via Litmus or EoA
• Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
• Working knowledge of API events and webhooks
• Working knowledge of lifecycle marketing best practices
• Ability to work independently with minimal supervision
• Solid understanding of JSON data structures and how to leverage them in a templating language is a plus
• Fintech or similarly highly-regulated industry experience is a plus

Your roadmap to success

First 30 Days

Integration & Baseline Assessment

Focus: Learning core systems, understanding team workflows, shadowing ongoing projects, and building initial team relationships

By 60 Days:

Deep Expertise & Strategic Development

Focus: Taking ownership of tasks, contributing to ongoing projects, and working with increasing independence under manager guidance

By 90 Days:

Strategic Independence & Partnership

Focus: Full autonomous authority, strategic roadmap execution, cross-functional leadership, and partnership

Resources to help you prosper

• A connected experience: We prioritize high-touch collaboration and flexibility. Whether you are working from our San Francisco or Phoenix offices or joining us as a fully remote team member, we provide the digital-first tools and intentional culture to keep you synced and supported
• Invested in your future: A competitive salary and a 401(k) with a 5% company match to help you build long-term financial security
• Holistic well-being: We provide the resources you need to thrive, from flexible time off and paid parental leave to an annual wellness allowance and comprehensive health coverage
• Professional & personal growth: Take advantage of a suite of premium perks, including Udemy access, childcare assistance, pet insurance, and a bevy of additional savings through Beneplace

$116,000 - $144,000 a year

Compensation details: The salary for this position is $116,000 - $144,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors.