Sr. Lead Designer

Renuity; Town of Charlotte (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Renuity is seeking a Senior Lead Visual Designer to define how the brand shows up in the world and raise the quality of creative execution across customer touchpoints. You’ll translate evolving brand strategy into a new, cohesive visual identity and personally lead high-priority design work for flagship campaigns.

You’ll shape systems that extend across paid media, social, and other channels, collaborating with writers and partners to ensure cohesive creative ideas.

Qualifications

• Senior-level designer with hands-on craft.
• Ability to translate briefs into creative concepts.
• Experience leading high-visibility campaigns.
• Experience shaping brand systems across channels.

Responsibilities

• Lead Renuity’s visual expression: set a high bar for design and art direction and establish a recognizable visual language across the brand.
• Turn strategy into creative: translate briefs, audience insights, and objectives into strong creative concepts.

Skills

Visual design

Art direction

Brand development

Campaign concepting

Job description

You may not have heard of Renuity - yet - but we’re already in neighborhoods nationwide. Renuity is the 5th largest home remodeling company in the US, operating in 40 states with nearly 4,000 employees. We just haven’t had the national brand to match the scale of our local teams.

That’s what we’re building now. We’re in the midst of a major brand transformation: bringing our businesses around the country together under the Renuity name while evolving our positioning, messaging, visual identity, and creative expression for the next chapter of the brand. At the same time, we’re building a more integrated, full-funnel approach to marketing and the creative capability to support it.

For our creative team, that means a rare opportunity: not simply to steward an established brand, but to help shape what a national brand becomes.

As Senior Lead Visual Designer, you’ll have a significant hand in defining how that next chapter looks and feels. We’re looking for a Senior Lead Visual Designer to help define how Renuity shows up in the world and raise the quality of creative execution across every customer touchpoint.

You’ll help translate our evolving brand strategy into a new, distinctive visual identity, personally lead our most important design work, and build the systems that allow the brand to show up cohesively across channels, formats, and experiences. This is a senior, hands-on creative role for an exceptional designer who can think far beyond individual design assignments and is excited by the opportunity to shape, not simply inherit, a brand.

While design should be your deepest craft, your creative range should extend beyond it. You should be comfortable art directing photography, video, and motion; collaborating with and providing direction to writers and other specialists; shaping integrated campaign concepts; and ensuring that work created by different people and partners feels like part of one cohesive creative idea.

Renuity’s creative capability is evolving, so this is also a “building” role. You’ll help establish stronger creative standards, systems, and ways of working while determining how an agile internal team can make the greatest impact alongside agencies, freelancers, and production partners.

What You’ll Do:

• Lead Renuity’s visual expression: Set a high bar for design and art direction, and help establish a distinctive, recognizable visual language across the brand

• Turn strategy into creative: Partner across Marketing, Internal Communications, and other teams to translate briefs, audience insights, and business objectives into strong creative concepts and visual ideas.

• Personally lead high-priority design work: Remain hands-on in concepting and execution, particularly for high-visibility campaigns, foundational brand work, and projects where senior craft can materially elevate the outcome

• Think in systems, not individual assets: Develop creative and visual systems capable of extending cohesively across paid media, social,