Creative Director

Mad City Windows; Charlotte, Northern (NC, KY); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Renuity, headquartered in Charlotte, NC, seeks a Creative Director to define the next chapter of our national brand. You will set the creative vision, guide design, copy, video, photography, motion, and digital experiences, and ensure work meets a high standard across channels.

You will lead a team through strategy translation into powerful campaigns, collaborating with Brand & Communications, divisions, and channel teams to deliver cohesive, performance-minded creative.

Qualifications

• 12+ years of experience in design, art direction, and creative development across agency/in-house environments.
• Portfolio demonstrating exceptional design craft, art direction, and conceptual thinking across channels.
• Deep expertise in graphic design, typography, composition, visual systems, and brand expression.
• Ability to build integrated visual systems around ideas beyond a single execution.
• Experience directing photography, video, or motion and collaborating with specialists.
• Experience mentoring designers and providing actionable feedback.
• Hands-on ability while providing creative leadership to others.
• Strong judgment on when to apply brand consistency vs. stretch.

Responsibilities

• Set the creative vision and quality bar for the brand across channels.
• Translate strategy into powerful creative platforms and campaign concepts.
• Lead integrated creative development from brief to execution across paid, social, web, and experiences.
• Direct across disciplines: design, copy, video, photography, motion, and digital experiences.
• Contribute to concept development and high-priority work when needed.
• Lead external partners: agencies, freelancers, and production partners.
• Develop creative that strengthens brand equity while driving business outcomes.
• Build scalable creative models and optimize internal vs external capabilities.
• Strengthen creative operations and asset management processes.
• Mentor and develop internal creative talent.

Skills

Creative leadership

Art direction

Brand systems

Design craft

Campaign concepts

Mentoring

Cross-functional collaboration

Stakeholder presentation

Job description

You may not have heard of Renuity - yet - but we're already in neighborhoods nationwide. Renuity is the 5th largest home remodeling company in the US, operating in 40 states with nearly 4,000 employees. We just haven't had the national brand to match the scale of our local teams.

That's what we're building now. We're in the midst of a major brand transformation: bringing our businesses around the country together under the Renuity name while evolving our positioning, messaging, visual identity, and creative expression for the next chapter of the brand. At the same time, we're building a more integrated, full-funnel approach to marketing and the creative capability to support it.

For the right creative leader, that means a rare opportunity: not simply to steward an established brand, but to help shape what a national brand becomes.

As Creative Director, you'll be one of the people defining that next chapter. You'll help translate our evolving brand strategy into a new, distinctive creative expression, set the creative vision and quality bar across the business, and build the capability to deliver against it. You'll move fluidly between the big idea and the details that bring it to life. You'll lead work across design, copy, video, photography, motion, and digital experiences - turning strategy into ideas and ideas into connected experiences across the customer journey.

This is a builder role for someone who sees a blank canvas as an opportunity. You'll inherit a business with significant scale, an ambitious brand transformation underway, and the chance to materially influence how millions of homeowners come to know Renuity.

Just as importantly, you'll help us build Renuity's creative capability. You'll have the opportunity to shape the standards, process, partnerships, and talent model behind it. You should be energized by an environment where you'll need to determine when to make, direct, delegate, systematize, or bring in outside expertise. We're looking for a Creative Director with exceptional visual judgment, and a strong foundation in design or art direction who is still willing to get into the work. This is not a role for someone who wants to manage a large creative department from a distance. You'll set the creative bar, but you'll also roll up your sleeves when the work calls for it.

What You'll Do:

• Set the creative vision and quality bar: Define what excellent, distinctly Renuity creative looks like and ensure work across channels and disciplines lives up to that standard.

• Turn strategy into ideas: Partner closely with Brand & Communications, Divisions, and channel teams to translate business objectives, audience insights, and communications strategies into powerful creative platforms and campaign concepts.

• Lead integrated creative development: Own creative from brief through concept and execution, ensuring ideas work cohesively across paid media, social, web, lifecycle, experiential, print, and other customer touchpoints.

• Direct across disciplines: Provide creative leadership across design, copy, video, photography, motion, and digital experiences, bringing the right specialists together around a unified idea.

• Stay close to the craft: Personally contribute to concept development, art direction, and high-priority creative work when your expertise can materially elevate the output.

• Lead agency and external creative partners: Brief, direct, and evaluate agencies, freelancers, production partners, and specialist resources, ensuring external work feels as connected to Renuity as work created internally.

• Build for both brand and performance: Develop creative that strengthens long-term brand equity while supporting measurable business outcomes, using customer insights, testing, and performance data to make the work more effective over time.

• Creative a scalable creative model: Help determine which capabilities should live internally, which are best handled externally and where systems, templates, or technology can make the organization faster and more effective.

• Strengthen creative operations: Establish effective approaches to briefing, concept development, review, feedback, approvals, and asset management in partnership with marketing operations/project management.

• Build Renuity's creative ecosystem: Help strengthen our visual identity, campaign systems, photography and video libraries, templates, guidelines, and other foundational creative assets.

• Develop creative talent: Direct, mentor, and raise the capabilities of internal creative team members while helping define the talent Renuity will need as the function evolves.

• Champion the work: Present creative thinking clearly and persuasively to senior stakeholders, navigating feedback while protecting the strength and integrity of the brand.

What You'll Bring:

• 12+ years of experience in design, art direction, and creative development, ideally across agency and/or sophisticated in-house brand environments

• A portfolio of demonstrating exceptional design craft, art direction, and conceptual thinking across a range of channels and formats

• Deep expertise in graphic design, typography, composition, visual systems, and brand expression

• Demonstrated ability to take an idea beyond a single execution and build an integrated visual system around it

• Experience art directing photography, video, and/or motion and working effectively with specialists in those disciplines

• Experience collaborating with writers and contributing meaningfully to multidisciplinary campaign concepts

• Experience directing or mentoring designers and providing actionable feedback that makes work materially better

• Ability and desire to remain hands-on while simultaneously providing creative leadership to others

• Strong understanding of brand systems and the judgment to know when consistency matters and when the brand should stretch

• Experience working with agencies, freelancers, photographers, filmmakers, and other external partners

• Comfort operating in a lean, fast-moving environment with significant creative volume and evolving processes

• Curiosity about creative effectiveness and willingness to use customer insights, testing, and performance data to improve work

• Strong presentation and communication skills

About Renuity

Renuity, headquartered in Charlotte, NC, is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust, innovation and customer-first service.

#RHB

To learn more, visit Renuity's About Us page.

Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [e-mail].

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