Sr. Lead, Category Marketing - Sportswear

Under Armour, Inc; Baltimore (MD); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Volunteer days

Parental leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Sr. Lead, Category Marketing – Sportswear to drive category strategy and activation across the Americas. You will craft go-to-market plans, align regional activations with global briefs, and lead cross-functional teams to place products powerfully in the market.

The role emphasizes brand-building, consumer-focused activations, and collaboration with regional marketing channels to ensure consistent messaging and performance across revenue channels.

Qualifications

• Bachelor’s degree required.
• Minimum of 8 years of relevant marketing experience.
• Build marketing strategies tied to business plans (long and short-term).
• Strong product marketing, analytics, and segmentation skills.
• Excellent written and verbal communication; storytelling ability.

Responsibilities

• Plan and execute category campaigns across channels to drive sales.
• Collaborate with regional teams to prioritize storytelling for Sportswear.
• Serve as single point of contact for all Sportswear marketing.
• Develop briefs to initiate category-level support for the Americas region.
• Manage go-to-market timelines for global and regional campaigns.

Skills

Marketing strategy

Brand marketing

Analytics

Cross-functional collaboration

Communication

MS Office

Education

Bachelor’s degree

Tools

PowerPoint

Excel

Outlook

Job description

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Sr. Lead, Category Marketing - Sportswear

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Sr. Lead, Category Marketing – Sportswear role is responsible for category marketing strategy and oversight of execution for all marketing related activity within the categories (categories are sport specific, broken out by gender as appropriate). The teammate in this role will craft go-to-market strategies, positioning and activation plans for specific category business units within the Americas region at Under Armour. It is essential that this role focuses on driving Brand consideration and affinity and retail sales by delivering consumer-focused marketing activations. This role will work to coordinate the building of unified marketing materials across all touch-points needed for global launches, working with regional teams to drive continuity of message. This leader will ensure Under Armour products are powerfully placed in the Americas market, across revenue channels, to connect with customers and drive sales, with direct responsibility over Sportswear marketing.

Your Impact

• Plans and executes category campaigns that connect to Global category strategy and drive sales goals across revenue channels (DTC, wholesale accounts) and marketing channels (CE, in-store, etc.)
• Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the Sportswear category, with a focus on Brand building and foundational commercial stories
• Serves as single point of contact for all Sportswear marketing
• Authors briefs (master, creative) to initiate and develop category-level support elements for the Americas region, building on Global category briefs where relevant
• Partners with regional marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution
• Drives and delivers go-to-market timelines for relevant global and regional campaigns
• Provides input on sports marketing briefs and activation for brand assets
• Coordinates with the regions to ensure campaigns are regionally relevant, integrating Global positioning into planning
• Ensures briefs and feedback provided to Global from regions aids in the development of campaign elements that can be successfully leveraged by the region
• Builds budget recommendations for Americas category activation and acts as stakeholder in execution with marketing channel teams
• Partners with and supports Product and Brand Marketing Leadership
• Builds close partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders
• Collaborates with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis relevant to the global market/consumer
• Assists Marketing Ops to measure effectiveness of marketing tactics
• Other duties may be assigned

Qualifications

• Bachelor’s degree required
• Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company
• Build marketing strategies tied to a business plans (long and short-term)
• Strong Product Marketing
• Consumer and Business Analytics
• Consumer Segmentation and Targeting
• Creative Process Briefing
• Budgeting, ROI Quantification
• Internal client partnership-building with product teams
• Be globally curious in nature
• Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
• Previous experience at Sports Company or retail environment is a plus
• Microsoft Office (Outlook, PowerPoint & Excel)

Workplace Location

• Location: This individual must reside within commuting distance from our New York City office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• Relocation may be provided up to a specified amount

Base Compensation

$140,000.00-$180,000.00USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].