Sr. Industry Marketing Strategist

OpenText; Dallas (TX); On-site; USD 143,000 - 215,000; Full time

Job summary

OpenText is hiring an Insurance industry strategist to shape global GTM strategy and AI-powered solutions. You will partner with field sales, product, and marketing to craft compelling narratives and enable high-impact client engagements.

Ideal candidates bring 8–15 years in technical GTM roles within financial services insurance, with a passion for AI trends and market dynamics. This role emphasizes collaboration, industry leadership, and driving measurable outcomes.

Qualifications

• 8-15 years of industry experience across GTM functions (sales, product/industry marketing, product management, services).
• Experience engaging with insurance organizations within financial services.
• Curiosity about AI developments and linking trends to client requirements.
• Proven experience tackling industry challenges across data, AI, information management, and cybersecurity.
• Ability to translate complex business and regulatory requirements into outcome-driven solutions for buyers.
• Track record delivering industry messaging through GTM campaigns, field plays, and exec-level presentations.
• Excellent public speaking skills.
• Deep knowledge of industry innovations, trends, and competitive landscape.
• Experience with standards forums, councils, or committees is a plus.
• Combine deep industry knowledge with OT product expertise is a plus.

Responsibilities

• Shape how OpenText defines and builds GTM messaging for insurance industry solutions and services.
• Bridge technical concepts into clear business value for clients.
• Embed with field sales teams to enable, plan accounts, and support client engagements.
• Provide feedback between field, R&D, and product management on market shifts.
• Develop industry messaging and narratives to energize sales and marketing.
• Represent OpenText at major events, tradeshows, and analyst engagements.
• Monitor market segmentation, competitive dynamics, and emerging signals to keep strategy sharp.
• Collaborate with product, sales, marketing, and alliances as a trusted advisor.

Skills

GTM strategy

Public speaking

Cross-functional collaboration

AI trends understanding

Regulatory knowledge

Job description

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

YOUR IMPACT:

We are looking for a seasoned Insurance industry strategist to join the OpenText Industry Go-to-Market (GTM) Strategy organization. Reporting to the Sr. Director of Industry GTM Strategy, this role is critical in shaping OpenText's global insurance strategy and how OpenText defines and develops AI industry solutions therein.

WHAT THE ROLE OFFERS:

• Shape how OpenText defines and builds GTM messaging related to industry solutions and services, grounded in a deep understanding of client needs and market dynamics.
• Bridge technical concepts and complex patterns into clear, compelling business value.
• Embed with field sales teams to drive enablement, sharpen account planning, and support high-impact client engagements.
• Serve as a continuous feedback loop between the field and R&D/product management, surfacing market shifts and evolving requirements in real time.
• Build industry solution messaging and core narratives that activate sales and marketing with precision and impact.
• Represent and champion OpenText industry solutions at major events, tradeshows, and analyst engagements, building credibility and driving awareness with key influencers.
• Maintain a rigorous pulse on the industry, including market segmentation, competitive dynamics, and emerging signals, to keep the GTM strategy sharp and ahead of the curve.
• Represent OpenText in industry workgroups, committees, and standards bodies, elevating the company's voice where it matters most.
• Partner across product, sales, marketing, and alliances as a trusted strategic advisor, connecting the dots to drive alignment and accelerate outcomes.

WHAT YOU NEED TO SUCCEED:

• 8-15 years of relevant industry experience across technical GTM functions, including sales, product/industry marketing, product management, and professional services
• Bring firsthand experience engaging with insurance organizations within the financial services sector.
• A genuine curiosity about AI developments and the ability to connect emerging tech trends to client requirements and solution development priorities.
• Proven experience tackling industry-specific challenges across data, AI, information management, and/or cybersecurity
• Ability to translate complex business and regulatory requirements into outcome-driven solutions that resonate with buyers
• Track record building and delivering industry messaging to key audiences through GTM campaigns, field sales plays, and executive-level presentations
• Excellent public speaking skills
• Deep fluency in industry innovations, emerging trends, and the competitive landscape
• Experience with definition of standards, working in forums, councils, steering committees is a plus
• Combine deep industry knowledge with proven OT product expertise also a plus

ONE LAST THING:

OpenText is more than a corporation-it's a global community built on trust, character, and purpose. Here, we act ethically, care deeply about people, and always put our clients first. We help teams succeed through collaboration, tackle challenges with resilience, and innovate with intention.
Join us on our mission to drive positive change through privacy, technology, and teamwork. At OpenText, we don't just have a culture-we live our values. Choose us because you want to be part of a company that empowers you to make a meaningful impact.

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [e-mail]. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range: $143,400 - $215,000; Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

California Residents: The pay range above is a reasonable estimate of salary based on pay scale, candidate experience, skills, and education. In addition to the comprehensive benefits noted above, the role may be eligible for bonus or commissions.

AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.