Sr. Growth Marketer

Gohighlevel; United States; On-site; USD 89,000 - 110,000; Full time

Job summary

HighLevel is seeking Senior Growth Marketers to build and scale our growth function. You will own a defined product area or customer avatar and collaborate with a team to drive adoption, activation and expansion across the platform.

Ideal candidates have 5+ years in growth/marketing roles, strong writing and public speaking skills, and the ability to turn insights into scalable growth systems and education for customers. Travel up to 25% for community engagement may be required.

Qualifications

• 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles.
• Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
• Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.

Responsibilities

• Take full ownership of a defined product line or customer segment.
• Identify friction across onboarding, activation and expansion.
• Translate insights into clear, measurable growth initiatives.

Skills

Growth marketing

Product marketing

Lifecycle marketing

SaaS familiarity

Public speaking

Content creation

Analytics mindset

Education

5+ years growth marketing experience

Job description

About the Role

We’re hiring multiple Senior Growth Marketers to help build and scale our growth marketing function at HighLevel.

This isn’t a single-seat role. We’re intentionally building a team of growth marketers, each owning a specific product area or customer avatar, and working together to drive adoption, activation and expansion across the platform.

Each Growth Marketer will operate like an owner — deeply understanding their audience, identifying friction, and building the systems that help customers succeed at scale.

Areas of focus

• AI growth lead Someone who can drive adoption of our AI products by turning complex capabilities into clear, practical use cases and workflows customers can actually implement.

• SEO & website growth lead Someone who understands how agencies and businesses grow through SEO and websites — and can translate that into product adoption, education and scalable growth systems.

• Avatar-based growth owners Marketers who can own a specific customer segment (agencies, home services, coaches, etc.) and drive growth within that ecosystem.

Your Mission

Help your assigned avatar succeed with HighLevel.

• Deeply understanding their workflows, pain points, and goals
• Creating content and education that drives real product usage
• Building relationships within their community
• Turning insights into scalable growth systems

What You’ll Be Doing

Own growth for your focus area

• Take full ownership of a defined product line or customer segment
• Identify friction across onboarding, activation and expansion
• Translate insights into clear, measurable growth initiatives

Drive adoption through content and education

Create practical, actionable resources that help users get value faster:

• Playbooks
• Courses and trainings
• Templates and workflows
• Webinars and tutorials

Turn complex product capabilities — especially in AI and SEO — into simple, usable guidance.

Build and engage the community

• Show up where your audience already is
• Build relationships with customers, influencers and partners
• Turn feedback into product and growth insights
• Help users feel supported, seen and successful

Create scalable growth systems

• Build repeatable frameworks that improve activation and retention
• Partner with Product, Support and Customer Success
• Focus on compounding impact, not one‑off campaigns

Represent HighLevel

• Host workshops, trainings and events
• Confidently communicate use cases and outcomes
• Travel up to 25% for community engagement

What You’ll Bring

• Experience building strategy from zero, not just optimizing existing systems
• Strong writing skills with the ability to simplify complex concepts
• Comfort with public speaking, workshops, and customer‑facing environments
• Strategic thinking paired with executional excellence
• Ability to operate autonomously and create structure where none exists
• Analytical mindset with the ability to tie initiatives to measurable growth impact
• Comfort influencing cross‑functional teams without formal authority

Experience/Education/Certifications Required

• 5+ years in growth marketing, product marketing, lifecycle, or product‑led growth roles
• Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
• Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.

Why HighLevel?

• High‑growth company with a devoted user base and a huge market opportunity
• A unique chance to shape not just product marketing, but also education and certification strategy
• Collaborative team culture
• Smart, passionate colleagues and room to lead

The salary range for this position is $89000- $110000 annually.

EEO Statement

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