Sr. Graphic Designer

Rightway; New York (NY); On-site; USD 100,000 - 145,000; Full time

Job summary

Rightway, based in New York City, is seeking a Senior Graphic Designer to bring the Rightway brand to life across digital and print channels. You will develop branded communications for internal teams, members, clients, and prospects, and champion brand standards across marketing and product initiatives.

You will craft assets for landing pages, emails, presentations, posters, and social graphics, extend visual design systems, and collaborate with cross-functional partners in a fast-paced

Qualifications

• Bachelor-level design education or equivalent professional experience.
• Strong brand stewardship and ability to extend brand across campaigns.
• Excellent typography, layout, color, and visual storytelling skills.
• Experience maintaining and evolving established brand systems.

Responsibilities

• Create assets for digital marketing, websites, email, social media, presentations, events, and print collateral.
• Ensure designs are optimized for usability, accessibility, and performance.
• Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.
• Serve as a brand expert and advocate across the organization.
• Develop and maintain templates, guidelines, and design systems for scalable, on-brand execution.
• Review external assets and provide guidance to ensure brand consistency.

Skills

Branding

Typography

Color theory

User experience

Brand systems

Cross-functional collaboration

Communication

Visual storytelling

Education

BFA degree in graphic design or related field, or equivalent work experience

Tools

Figma

Adobe Creative Suite

Canva

Claude

Microsoft Office

Job description

ABOUT THE ROLE:

The Graphic Designer position is an opportunity to bring the Rightway brand to life. This role will develop branded communications for internal teams, the members we serve, prospective clients, and existing clients. These communications will support our commercial and member marketing teams. The range of creative assets includes, but is not limited to: landing pages, sellsheets, presentations, emails, posters and social graphics. The Sr Graphic Designer serves as a steward for the Rightway brand. For consideration for this role, we require a minimum of 8 years experience in a high-volume design environment. The right candidate will have a portfolio demonstrating how they extended existing brands into campaigns of clear, impactful, and engaging designed materials. The ability to execute and maintain existing standards is essential; so is the ability to ideate new ways to express the brand. Excellent communication abilities are considered table stakes for this role. The right candidate will be skilled at working cross-functionally and building trust internally and with clients. The ability to thrive and possess flexibility in a fast-paced environment is essential. Success in this role requires coordinating and managing multiple projects simultaneously while collaborating effectively with others.

WHAT YOU’LL DO:

• Create assets for digital marketing, websites, email, social media, presentations, events, and print collateral.


• Ensure designs are optimized for usability, accessibility, and performance.


• Manage multiple projects simultaneously while meeting deadlines and maintaining quality standards.


• Serve as a brand expert and advocate across the organization.


• Develop and maintain templates, guidelines, and design systems that enable scalable, on-brand execution.


• Review externally produced assets and provide guidance to ensure brand consistency.


• Extend and maintain visual design standards and practices across brand touch points.

WHO YOU ARE:

• BFA degree in graphic design or related field, or equivalent work experience.


• Brings a strategic mindset to design, ensuring creative work supports broader business and marketing goals.


• An eye for consistency and detail, combined with an understanding of branding, typography, color, use of imagery, and user experience.


• Strong familiarity with AI-powered creative tools and emerging design technologies.


• Ability to work independently, drive multiple projects at a time, and iterate quickly.


• Ability to develop strong working relationships with teammates and cross-functional partners.


• Experience working within and evolving established brand systems.


• Creative problem solving skills, excellent typography, layout, and visual storytelling skills.


• Leverage expertise in Figma, Adobe Creative Suite, Canva, Claude, and Microsoft Office to bring a wide range of creative concepts to life.

EXTRA CREDIT:

• Experience with email marketing platforms such as Pardot and Iterable.


• Motion design or video editing experience.


• Experience working in healthcare, technology, or B2B environments.

COMPENSATION:

$100,000 - $145,000 annually, in addition to bonus and equity Compensation offered will be determined by geographic location, experience, and qualifications.

CYBERSECURITY AWARENESS NOTICE

In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @ rightwayhealthcare.com email domain. We will never ask for bank details or deposits of any kind as a condition of employment.

ABOUT RIGHTWAY:

Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient’s care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them. Since its founding in 2017, Rightway has raised over $200mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global. We're headquartered in New York City, with satellite offices in Denver and Dallas. Our clients rely on us to transform the healthcare experience, improve outcomes for our teams, and decrease their healthcare costs.

HOW WE LIVE OUR VALUES TO OUR TEAMMATES:

• We are human, first Our humanity binds us together. We bring the same empathetic approach to every individual we engage with, whether it be our members, our clients, or each other. We are all worthy of respect and understanding and we engage in our interactions with care and intention. We honor our stories. We listen to—and hear—each other, we celebrate our differences and similarities, we are present for each other, and we strive for mutual understanding.


• We redefine what is possible We always look beyond the obstacles in front of us to imagine new solutions. We approach our work with inspiration from other industries, other leaders, and other challenges. We use ingenuity and resourcefulness when faced with tough problems.


• We debate then commit We believe that a spirit of open discourse is part of a healthy culture. We understand and appreciate different perspectives and we challenge our assumptions. When working toward a decision or a new solution, we actively listen to one another, approach it with a "yes, and" mentality, and assume positive intent. Once a decision is made, we align and champion it as one team.


• We cultivate grit Changing healthcare doesn’t happen overnight. We reflect and learn from challenges and approach the future with a determination to strive for better. In the face of daunting situations, we value persistence. We embrace failure as a stepping stone to future success. On this journey, we seek to act with guts, resilience, initiative, and tenacity.


• We seek to delight Healthcare is complicated and personal. We work tirelessly to meet the goals of our clients while also delivering the best experience to our members. We recognize that no matter the role or team, we each play a crucial part in our members’ care and take that responsibility seriously. When faced with an obstacle, we are kind, respectful, and solution-oriented in our approach. We hold ourselves accountable to our clients and our members’ success.

Rightway is proud to be an Equal Opportunity Employer that believes in the strength of diverse thought, beliefs, backgrounds, and education. We foster an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis protected by applicable law. All employment decisions are based on merit, qualifications, need, and performance.