Sr. Expansion Marketing Manager

1Password; United States; Remote; USD 112,000 - 152,000; Full time

Job summary

A leading company in cybersecurity is seeking a Sr. Expansion Marketing Manager to drive expansion demand and revenue growth. This remote role involves designing strategies for cross-sell and upsell, collaborating with teams, and optimizing marketing campaigns. Ideal candidates have extensive B2B marketing experience, especially in technology sectors, and a growth-oriented mindset.

Benefits

health and wellbeing programs

generous PTO

wellness days

equity

retirement matching

Qualifications

• 8+ years of experience in B2B demand generation, preferably in technology or SaaS.
• Deep understanding of enterprise buyer personas, especially in IT and Security.

Responsibilities

• Lead targeted cross-sell and upsell programs for upmarket segments.
• Collaborate with sales and marketing to craft core messages addressing customer needs.
• Own and optimize program performance, sharing insights to improve initiatives.

Skills

B2B demand generation

customer marketing

ABM

communication skills

data analysis

Job description

Join to apply for the Sr. Expansion Marketing Manager role at 1Password.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information.

If you're excited about contributing to digital safety, working with a driven team, and solving hard problems in a fast-paced environment, we want to hear from you. Join us and help shape a safer, simpler digital future.

The Revenue Marketing team is seeking a growth-oriented Sr. Expansion Marketing Manager, Upmarket to lead, develop, and execute targeted programs that drive expansion demand, pipeline growth, and revenue within the customer base. Responsibilities include designing cross-sell and upsell strategies, creating engaging post-sales buyer journeys, and leveraging multiple marketing channels to deliver impactful campaigns. You will collaborate cross-functionally to align messaging, identify new targeting opportunities, and optimize program performance, ensuring resonance with enterprise buyer personas and measurable growth. This role offers ownership of impactful programs, enabling field teams, and contributing to expansion revenue growth in upmarket segments.

This is a remote opportunity within the US.

What We're Looking For

• 8+ years of experience in B2B demand generation, customer marketing, ABM, preferably in technology, cybersecurity, or SaaS industries.
• Deep understanding of enterprise buyer personas, especially in IT and Security, with experience in ABM and multi-threading enterprise buying processes.
• Proven success in developing and executing integrated B2B marketing campaigns that drive pipeline and revenue growth.
• Experience collaborating with sales, product, and marketing teams, with strong communication skills.
• Ability to analyze data for success measurement and strategy refinement.
• Excellent written, presentation, and interpersonal skills.
• A growth mindset with proactive, innovative marketing approaches.

What You Can Expect

• Lead and execute targeted cross-sell, upsell, and demand programs for upmarket segments.
• Collaborate with sales, customer success, product marketing to craft core messages addressing customer needs.
• Identify new customer targeting opportunities with marketing and revenue operations.
• Create programs that engage and educate customers across digital, ABM, social, email, in-product messaging, events, and community channels.
• Develop outbound plays for AEs, BDRs, and CSMs to drive expansion revenue, aligning with marketing and GTM leadership.
• Own and optimize program performance, sharing insights and results to improve initiatives.

Compensation for US-based roles: $112,000 - $152,000 USD annually, plus benefits, equity, and incentive programs.

Our Culture

We prioritize collaboration, transparency, feedback, and core values: simplicity, honesty, and people-first. We challenge the status quo, experiment, and iterate. Our work is demanding, aiming for excellence in a fast-paced environment. We seek experts and adaptable individuals who thrive in ambiguity and deliver results.

We leverage AI and cutting-edge technology, encouraging active learning and innovative solutions. Embracing AI is essential to our success.

Remote Work Approach

We are remote-first, valuing in-person connection through travel for offsites, meetings, and events.

What We Offer

Benefits include health and wellbeing programs, generous PTO, wellness days, equity, retirement matching, and community engagement initiatives.

We are an equal opportunity employer committed to diversity and inclusion. Accommodation requests are welcomed at any stage of the recruitment process.

Additional Information

Successful applicants will undergo background checks and may be subject to AI-based employment decision tools, with accommodations available upon request.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Computer and Network Security