Sr. Entertainment Marketing Manager

eTeam; New York (NY); On-site; USD 115,718 - 126,739; Full time

Job summary

A leading marketing agency based in New York seeks a Sr. Entertainment Marketing Manager to oversee brand-focused entertainment programs across their lifecycle. You will drive strategic partnerships and sponsorships, ensuring creative execution and impactful experiences for consumers. The ideal candidate exhibits a strong understanding of the entertainment industry and excels in cross-functional collaboration to meet business objectives. Competitive hourly pay structure and contract position offered.

Qualifications

• Proven ability to manage and execute marketing programs effectively.
• Experience in building and executing integrated marketing plans.
• Strong understanding of experiential marketing and ticketing programs.

Responsibilities

• Lead and execute entertainment marketing programs from briefing to measurement.
• Support entertainment partnerships and talent evaluations.
• Day-to-day management of entertainment agencies.
• Manage relationships with key stakeholders.

Skills

Creative thinking

Cross-functional collaboration

Event planning

Strategic development

Job description

Job Title

Sr. Entertainment Marketing Manager

Location

New York, NY

Duration

09 months contract

Pay Range

$84.00/hr – $92.00/hr on W2 all-inclusive without benefits

Job Description

• The Entertainment Marketing team is chartered with bringing the brand story to life through partnerships, content, and live experiences at national and local levels, including strategic development, creative ideation, planning, execution, and measurement of sponsorships and tentpole events.
• The Sr. Entertainment Marketing Manager will handle day‑to‑day management and execution of brand‑focused entertainment programs that provide meaningful experiences and benefits to customers, including planning, implementation, and measurement of the programs, and supporting other key entertainment partnerships as they arise.
• This person will drive sponsorships and partnerships that support the overall entertainment strategy, brand and business priorities using sound business rationale, consumer insights, and other business information, with a focus on experiential marketing and ticketing programs.
• The individual should have their finger on the pulse of culture and be creative and collaborative in their work to help bring priority messages to life via can’t‑miss cultural moments, strategic partnerships, and events.
• They should also have a consistent record of working cross‑functionally to build and execute integrated marketing plans with teams like Media, Social, PR, and more to meet business goals, and demonstrate ability to work effectively with internal and external partners.

Main Responsibilities

• Lead and execute entertainment marketing programs across the full lifecycle from briefing through measurement to support brand and business growth.
• Support entertainment partnerships and talent across all lines of business, including evaluations of new opportunities as requested/briefed by business units.
• Planning and execution of additional entertainment marketing sponsorships/activations as needed.
• Day‑to‑day management of entertainment agencies.
• Establish and manage relationships with key internal and external stakeholders.
• Also responsible for other duties/projects as assigned by business management as needed.

Seniority Level

Not Applicable

Employment Type

Contract