Sr. Email & Lifecycle Marketing Specialist

Rankings.io; St. Louis (MO); On-site; USD 86,000 - 105,000; Full time

Benefits offered by this job

Starting salary of $95,000

Fully remote

Unlimited PTO

Wellness reimbursement program

Professional development stipend

401(k) with employer match

Employer-paid health insurance

Job summary

Rankings.io is a legal marketing agency seeking a Senior Email Marketing Manager to build a lifecycle email engine from the ground up for elite law firms. You’ll own strategy, copy, and results, turning relationships with top firms into booked demos and revenue.

This role requires 3+ years of B2B email experience, hands-on HubSpot expertise, strict deliverability discipline, and strong writing skills; fully remote, US hours, with competitive compensation and a wellness program.

Qualifications

• A portfolio of direct-response B2B email copy you wrote.
• 3+ years building and running B2B email marketing and automation programs.
• Hands-on experience in HubSpot or a comparable enterprise automation platform, building workflows yourself.
• Working command of email deliverability: authentication, list hygiene, sender reputation, and CAN-SPAM.
• Fluency with segmentation, behavioral triggers, and A/B testing.
• Excellent written English and full overlap with US business hours.

Responsibilities

• Own the lifecycle email program end to end: strategy, architecture, copy, and results.
• Map and optimize the buyer journey that turns managing partners and legal executives into clients.
• Build multi-stage nurture flows, webinar invite loops, and case study sequences in HubSpot for long, high-consideration sales cycles, and re-engage leads going cold in the database.
• Write the direct-response copy yourself, tailored across practice areas: sequences, subject lines, offers, landing pages.
• Own deliverability and domain reputation, from authentication and subdomain strategy to list hygiene and inbox placement at firms with strict IT filtering.
• Run a continuous A/B testing roadmap and report against booked demos, cost per acquisition, SQLs, and pipeline velocity.

Skills

Direct-response copywriting

HubSpot

Email deliverability

Segmentation

A/B testing

US business hours

Tools

HubSpot

Marketo

Salesforce

ActiveCampaign

Job description

Description

Rankings.io is a legal marketing agency for elite firms. We are the award-winning team that markets Rankings.io to potential clients. This role builds a lifecycle email engine from the ground up. You'll turn communication with the country's leading legal firms into a steady, measurable source of booked sales calls.

Responsibilities

• Own the lifecycle email program end to end: strategy, architecture, copy, and results.
• Map and optimize the buyer journey that turns managing partners and legal executives into clients.
• Build multi-stage nurture flows, webinar invite loops, and case study sequences in HubSpot for long, high-consideration sales cycles, and re-engage leads going cold in the database.
• Write the direct-response copy yourself, tailored across practice areas: sequences, subject lines, offers, landing pages.
• Own deliverability and domain reputation, from authentication and subdomain strategy to list hygiene and inbox placement at firms with strict IT filtering.
• Run a continuous A/B testing roadmap and report against booked demos, cost per acquisition, SQLs, and pipeline velocity.

Requirements

• A portfolio of direct-response B2B email copy you wrote, which we will read closely
• 3+ years building and running B2B email marketing and automation programs
• Hands-on experience in HubSpot or a comparable enterprise automation platform, building workflows yourself rather than requesting them
• Working command of email deliverability: authentication, list hygiene, sender reputation, and CAN-SPAM
• Fluency with segmentation, behavioral triggers, and A/B testing
• Excellent written English and full overlap with US business hours

Preferred

• Legal marketing, or another high-consideration, high-ticket service category
• A feel for how personal injury firms actually make money: cost per signed case, intake conversion, referral relationships
• Marketo, Salesforce, or ActiveCampaign alongside HubSpot
• LinkedIn automation or SMS as part of a coordinated sequence
• AI already woven into how you work day to day

Benefits

• Starting Salary of $95,000
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

• Human Resume Review: Your resume will be reviewed by our Talent Acquisition team.
• Video Questionnaire: Selected candidates will be sent a link to complete 5 questions through video. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
• Skills Assessment: A short email writing and campaign logic exercise. Plan for 60 to 90 minutes. Use AI however you normally would, as long as you can explain your choices.
• Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Managers for a live Zoom interview to discuss experience, role expectations, and team fit.