Sr. Director of Web Strategy & Experience

Ladders; San Francisco (CA); On-site; USD 217,000 - 290,000; Full time

Benefits offered by this job

Medical, dental, and vision

Wellbeing fund

Mental health support

401(k) program

Education stipend

Flexible vacation

Paid parental leave

Recharge days

Work from home stipend

Job summary

Ladders seeks a Sr. Director of Web Strategy & Experience to own the vision and execution of the company’s web presence in a way that drives revenue from enterprise buyers.

You will partner with marketing, design, development, content, and analytics to elevate the website as a core growth channel, lead strategy, and scale a high-performing web team in a fast-paced Enterprise Tech environment.

Qualifications

• B2B website strategy, digital marketing, or web product management – 12+ years.
• 5-8 years of team management experience including designers and developers.
• WebOps stacks with CMS and analytics expertise.
• In-depth knowledge of B2B SaaS web journeys and conversion strategies.
• Proven ability to develop talent into future leaders.
• Experience building and scaling web teams from scratch.

Responsibilities

• Define and execute the strategic roadmap for the company’s website.
• Coordinate cross-functional teams to deliver impactful website updates.
• Drive conversion rate optimization and funnel performance.
• Maintain high standards for UX and design across platforms.
• Ensure optimal technical infrastructure and web performance.
• Lead hiring and development of a high-performing web team.
• Manage priorities and maintain team momentum in uncertain conditions.

Skills

B2B website strategy

Digital marketing

Web product management

Team management

WebOps stacks

CMS

Analytics

SaaS web journeys

Tools

CMS

Web analytics

Job description

For our client, we are seeking a Sr. Director of Web Strategy & Experience to join the team of a leader in the Enterprise Technology space. This role will own the vision and execution for the company’s web presence, with a strong focus on converting enterprise buyers through a high-performing digital experience. The position will partner closely with marketing, design, development, content, and analytics teams to elevate the website as a core revenue-driving channel. You will lead strategy, prioritize improvements across user experience and technical performance, and build a team capable of scaling web impact across the organization.

Location: San Francisco, CA - US based candidates only, no visa sponsorship available

Compensation: $217,000 – $290,000 annually

Responsibilities

• Define and execute the strategic roadmap for the company’s website
• Coordinate cross-functional teams to deliver impactful website updates
• Drive conversion rate optimization and funnel performance
• Maintain high standards for UX and design across platforms
• Ensure optimal technical infrastructure and web performance
• Lead hiring and development of a high-performing web team
• Manage priorities and maintain team momentum in uncertain conditions

Qualifications

• 12+ years in B2B website strategy, digital marketing, or web product management
• 5-8 years of team management experience, including designers, developers, or content teams
• Proven expertise in managing modern WebOps stacks including CMS and analytics
• In-depth knowledge of effective B2B SaaS web journeys and conversion strategies
• Track record in developing talent into future leaders
• Experience building and scaling web or digital teams from scratch

Benefits

• Comprehensive medical, dental, and vision plans available
• Wellbeing Fund for flexible wellness expenses
• Mental health support including therapy and coaching
• 401(k) program to help secure your financial future
• Education and learning stipend for professional development
• Flexible vacation policy for work-life balance
• Paid parental leave for family support
• Quarterly company-wide recharge days
• Work from home stipend for remote work success

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.