Sr. Director Marketing Ops & AI at Dataiku | CMO-Direct

Dataiku; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

Dataiku is seeking a Sr. Director of Marketing Operations & Analytics to lead pipeline governance and AI agent initiatives across the Americas, EMEA, and APJ. This high-leverage role reports to the CMO with board visibility and oversees a lean team of four.

You will own marketing tech, ABM analytics, attribution programs, and GenAI workflows on Dataiku’s platform, driving efficiency and cross-region scalability while guiding investment decisions.

Qualifications

• 10+ years in marketing operations, analytics, or revenue operations at an enterprise B2B software company, including 4+ years leading teams.
• An attribution model you shipped that Sales trusted and used.
• Account-based measurement built with Sales, including target account engagement and buying-group progression.
• Hands-on background (attribution, and AI agents or GenAI workflows in production) and the experience to lead through a team, unblocking work.
• Experience with Salesforce, HubSpot, 6sense, Clay, Gong, Snowflake, or similar tools.
• Experience working across regions with different levels of data and process maturity.

Responsibilities

• Set and measure the funnel targets with Sales across regions and channels.
• Build AI-run marketing team on Dataiku and govern GenAI workflows.
• Own marketing tech stack, roadmap, budget, and simplify it.
• Build account scoring, segmentation, and routing aligned with Sales coverage.

Skills

GenAI agent design

Attribution modelling

ABM measurement

Tools

HubSpot

Salesforce

6sense

Snowflake

Clay

Gong

Job description

This Sr. Director of Marketing Operations & Analytics role at Dataiku sits at the intersection of three of the hottest areas in enterprise tech: AI/ML platforms, revenue operations, and GenAI tooling. Reporting directly to the CMO with board-level visibility makes this an unusually high-leverage position for a team of only four people.

Compensation context: No salary is listed, but Sr. Director-level Marketing Ops roles at enterprise B2B SaaS companies with this scope typically range from $180,000–$260,000 base, with meaningful equity and bonus potential. Dataiku was valued at over $3.7B in its last funding round, suggesting strong equity upside.

• Production-grade GenAI agent design and governance — one of the most in-demand skill sets in 2024–2025
• Enterprise-scale attribution modeling across ABM and multi-touch frameworks
• Martech stack ownership (HubSpot, Salesforce, 6sense, Snowflake, Clay)

Green flags: The mandate to grow output through automation rather than headcount signals a forward-thinking culture. Building AI agents on Dataiku's own platform creates a unique "eat your own cooking" narrative valuable for career storytelling. Direct CMO reporting with board exposure accelerates executive visibility.

Potential red flags: A team of four with global (three-region) scope is very lean. Expectations may be demanding. The absence of salary transparency at this level is worth probing in interviews. GDPR and responsible AI compliance ownership adds regulatory complexity.

Overall, this is a strong accelerator role for someone targeting a VP of Marketing Ops or CMO/CRO track within 3–5 years.

Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. In a single environment, teams design and operate analytics, machine learning, and AI agents with the transparency, collaboration, and control enterprises require. Sitting above data platforms, cloud infrastructure, and AI services, Dataiku connects the full enterprise AI stack — empowering organizations to run AI across multi-vendor environments with centralized governance.

The world's leading companies rely on Dataiku to operationalize AI and run it as a true business performance engine delivering measurable value. For more, visit the Dataiku blog , LinkedIn , X , and YouTube .

Sr. Director | Reports to the CMO | Leads a team of 4 | Global scope across the Americas, EMEA, and APJ | Location: US

You will lead the team that sets marketing's pipeline targets with Sales, measures what drives revenue, runs campaign operations, and builds the AI agents our marketers use every day. You will bring a point of view to the marketing leadership team on where we invest.

Why This Role

• Own the pipeline number with Sales. You will set marketing's pipeline targets by region, segment, and channel, and measure progress against them.
• Build an AI-run marketing team on Dataiku. You will design and govern the agents our marketers rely on, and your work becomes a story we tell customers.
• Shape where the money goes. Your analysis guides marketing investment decisions and reaches the CMO and the board.
• High leverage, global reach. A team of four covering three regions, with a mandate to grow capacity through automation and AI rather than headcount.

What You Will Do

Set and Measure the Number

• Build the funnel model that works back from bookings and ARR targets to pipeline, engagement, and coverage targets, agreed with Sales.
• Launch a new account-based attribution model and make it the one Sales uses in pipeline reviews.
• Own the marketing performance scorecard: one source of truth, shared with Sales, from brand awareness through account engagement to pipeline.
• Measure the return on every program and event, so we fund what works and cut what doesn't.

Run the Marketing Engine

• Lead campaign operations in HubSpot and Salesforce, with clear intake, quality, and turnaround standards for global and regional teams.
• Own the marketing technology stack, roadmap, and budget, and simplify it.
• Build account scoring, segmentation, and routing that match how Sales covers accounts.
• Set the lifecycle, campaign naming, and data standards that make reporting trustworthy.

Build the AI Layer

• Build and govern Marketing's AI agents and GenAI workflows on Dataiku, from first idea through evaluation, review, and monitoring.
• Get every marketer using these tools in their weekly work, and report the productivity gains.
• Use automation and agents to grow the team's output without growing its size.

Guide Investment

• Provide the spend and performance data behind marketing's planning and budget decisions.
• Run experiments and recommend where to move budget each quarter, by channel, region, and program.
• Make performance data self-service, so marketers can answer their own questions.
• Own data quality, privacy and consent compliance (including GDPR), and responsible AI use across marketing.

What You Bring

• 10+ years in marketing operations, analytics, or revenue operations at an enterprise B2B software company, including 4+ years leading teams.
• An attribution model you shipped that Sales trusted and used.
• Account-based measurement built with Sales, including target account engagement and buying-group progression.
• A hands‑on background (attribution, and AI agents or GenAI workflows in production) and the experience to now lead through a team, staying close enough to the work to unblock it.
• Experience with Salesforce, HubSpot, 6sense, Clay, Gong, Snowflake, or similar tools. Dataiku experience is a plus.
• Experience working across regions with different levels of data and process maturity.

How You Work

• You think like a business leader. You use data to shape strategy and investment, and you bring a point of view.
• You treat pipeline as a number shared with Sales, and you agree on definitions before you build dashboards.
• You influence senior stakeholders with data. You challenge plans the numbers don't support and defend the ones they do.
• You are credible with engineers and with regional marketers.
• You see governance as what lets a team move fast safely.

What are you waiting for!

At Dataiku, you'll be part of a journey to shape the ever-evolving world of AI. We're not just building a product; we're crafting the future of AI. If you're ready to make a significant impact in a company that values innovation, collaboration, and your personal growth, we can't wait to welcome you to Dataiku! And if you'd like to learn even more about working here, you can visit our Dataiku LinkedIn page .

Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore, we are proud to be an equal opportunity employer. All employment practices are based on business needs, without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation, please contact us at: [e-mail]

Protect yourself from fraudulent recruitment activity

Dataiku will never ask you for payment of any type during the interview or hiring process. Other than our video-conference application, Zoom, we will also never ask you to make purchases or download third‑party applications during the process. If you experience something out of the ordinary or suspect fraudulent activity, please review our page on identifying and reporting fraudulent activity here.

Is this role fully remote or does it require office presence? The posting states the location is US-based but does not specify a required office location. Given the global scope and senior leadership level, some travel and in-person executive presence may be expected, though day-to-day work is likely remote within the US. What team will I be leading and what is the reporting structure? You will lead a team of four and report directly to the CMO. The role has global scope covering the Americas, EMEA, and APJ regions. Is salary information available for this role? The job posting does not disclose a salary range. Based on comparable Sr. Director Marketing Operations roles at enterprise B2B SaaS companies of Dataiku's scale, total compensation is typically in the $180,000–$260,000+ range including base, bonus, and equity. Do I need prior experience with Dataiku's platform to apply? Dataiku experience is listed as a plus, not a requirement. The posting emphasizes experience with tools like Salesforce, HubSpot, 6sense, Clay, Gong, and Snowflake as the core technical background needed. What makes this role different from a standard marketing ops director position? This role uniquely combines pipeline ownership with Sales, responsibility for building and governing AI agents on Dataiku's own platform, and direct board-level exposure through the CMO — with a mandate to grow team output through automation rather than hiring.

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