Sr Director, Marketing

Aesculap Inc; Center Valley (Lehigh County); Hybrid; USD 240,000 - 255,000; Full time

Benefits offered by this job

Healthcare

401(k) plan

Tuition reimbursement

Job summary

B. Braun Medical Inc. in Center Valley, PA, seeks a Sr.

Director of Marketing to lead strategy and execution for outpatient markets including ASCs and healthcare solutions. This role drives growth, market share, and profitability through marketing plans, budgets, forecasts, and performance metrics. You will oversee cross-functional teams, trade show activities, and a team of eight reports, with a hybrid work model and travel as needed.

Qualifications

• Required: Bachelor's degree.
• 10+ years of marketing experience within the medical device industry.
• 3+ years of people management experience.
• Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non-compete agreement.
• Preferred: Master's degree.
• 3+ years of B. Braun experience.

Responsibilities

• Develop strategic marketing programs for key outpatient markets and collaborate with facilities and customers.
• Direct marketing strategy and tactics to maintain and grow market share and profits.
• Develop and monitor plans, budgets, forecasts, and KPIs across divisions.
• Ensure cross-functional collaboration and alignment across teams.
• Understand healthcare trends, competition, and customer insights.
• Lead trade show activities in coordination with teams.
• Prepare monthly reports on marketing plans, sales and projects.
• Manage a team of eight direct reports.

Skills

Marketing leadership

Healthcare marketing

People management

Travel readiness

Education

Bachelor's degree

Master's degree

Job description

Job Posting Location: Center Valley, Pennsylvania, United States. Functional Area: Marketing. Working Model: Hybrid. Days of Work: Friday, Thursday, Wednesday, Tuesday, Monday. Shift: 5X8. Relocation Available: No.

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®. Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.bbraunusa.com.

Position Summary: The Sr. Director, Marketing leads the strategy and execution of marketing programs for key outpatient healthcare markets, including Ambulatory Surgery Centers (ASCs), Healthcare Solutions, and B2B/New Construction. This role is responsible for driving business growth, market share, and profitability through the development of marketing plans, budgets, forecasts, and performance metrics. The position partners closely with cross-functional teams, oversees trade show activities, monitors market trends and customer needs, and manages a team of eight direct reports to ensure successful execution of business objectives.

Responsibilities

• Develop strategic programs for the company's key outpatient markets (e.g., Healthcare Solutions Division, ASC, and B2B/New Construction, etc.) and collaborate with acute care facilities and customers to meet their needs.
• Responsible for directing the development of marketing strategy and tactics, implementation and control ofmarketing programs to maintain and increase market share and profits for assigned categories or divisions.
• Ensure the attainment of organization goals of market share, profit, price, and revenueDevelopment and implementation of overall business and marketing plans that create alignment and a clearvision that drives successful achievement of business objectives.
• Oversee the development of strategic and tactical business plans, budgets, forecasts, metrics, and measures keyperformance indicators to monitor and evaluate results.
• Responsible for ensuring effective cross-functional collaboration in all business areas.
• Understand healthcare industry trends, competition, health economics, and customer insights.
• Direct trade show activities to manage booth activities in coordination with the trade show and conventionsteam.
• Prepare monthly report to monitor the success of marketing plans, sales and other key projects.
• Resposible for all management activies for 8 direct reports.

General

The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time. General: It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.

Expertise

Requirements

Qualifications -Education/Experience/Training/Etc

• Required: Bachelor's degree required.
• 10+ years of marketing experience within the medical device industry.
• 3+ years of people management experience.
• Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non-compete agreement
• Preferred: Master's degree.
• 3+ years of B. Braun experience.

Physical Demands

While performing the duties of this job, the employee is expected to: Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. Lifting, Carrying, Pushing, Pulling and Reaching: Occasionally: Reaching upward and downward, Push/pull, Stand Frequently: Sit Constantly: N/A Activities: Occasionally: Handling, Push/pull, Reaching upward and downward, Seeing - depth perception, color vision, field of vision/peripheral, Standing, Walking Frequently: Hearing - ordinary, fine distinction, loud (hearing protection required), Sitting , Talking - ordinary, loud/quick Constantly: N/A Environmental Conditions: Occasionally: N/AFrequently: N/A Constantly: N/A Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Noise Intensity: Moderate Occasionally: OtherFrequently: N/A Constantly: Office environment

Salary Range

Salary Range: $240,000-$255,000. The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate. B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com. Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

Benefits

• healthcare
• a 401(k) plan
• tuition reimbursement

Equal Opportunity

We are an equal opportunity employer. We evaluate applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected characteristic. Know Your Rights: Workplace Discrimination is Illegal, click here. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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